CSUN 2013 Structured Negotiations (Lainey Feingold + Linda Dardarian)

Presentation given at the 2013 CSUN Technology and Disability Conference about Structured Negotiations. Structured Negotiations is an alternative to litigation that has resulted in increased accessibility to people with disabilities, particularly on issues of accessible technology and information.

1. Structured Negotiations: A Winning
Strategy for Technology and
Information Access

Lainey Feingold http://LFLegal.com @LFLegal
Linda Dardarian http://gbdhlegal.com

2. Presentation Overview
 What are Structured Negotiations?
 How have Structured Negotiations
increased accessibility?
 Nuts, Bolts.. and making it work
 Getting involved!

3. What are Structured Negotiations?
 An alternate to litigation for resolving access
claims
 A solution-driven cooperative advocacy
approach

4. Structured Negotiations: 18 Years
and 44 Agreements
Thousands of:
 Talking ATMs
Accessible web pages
Tactile keypads
Audio Pedestrian
Signals (APS)

5. Structured Negotiations: Even More
Thousands of
 Braille and Large
Print pages
Audio CDs
Employees trained
Hundreds of
Talking pill bottles
Audio description
headsets

6. Structured Negotiations: Who Said Yes
Bank of America
CVS
Walmart
American Cancer
Society
Credit Reporting
Companies
Charles Schwab
7-Eleven
Wells Fargo
Citibank
Target
Rite Aid
American Express
And more.. Visit
http:lflegal/com/neg
otiations for list

7. International Ripples of
Structured Negotiations
 Global corporations

 Global
manufacturers
 International
advocacy


8. Structured Negotiations: Key
Components to Start the Process
Grassroots Advocacy
Background Research
Opening Letter
Structured Negotiations
Agreement

9. Structured Negotiations: Key
Components During the Process
Information Sharing
Solution discussion /
testing
Experts and
Consultants

10. Structured Negotiations: Role of
Experts and Consultants
Partner vs. Adversary
Corporate Culture
 Choosing “Yes”

11. Structured Negotiations: The
Written Agreement
Fixing the Problem
Standards + Timing
Training
Monitoring
Enforcement
Money

12. TRAINING
Disability 101
Customer service
Tech

13. Keeping the (Access) Ball Rolling
Maintenance
Checklists
Customer service
Future releases

14. Monitoring and Enforcement
 Consumer feedback
 Testing
Reporting
 Meetings

15. Structured Negotiations: Publicity
Positive Press
Release
Intended Audience
Mainstream
Disability Community

16. Structured Negotiations: Money
 Payments to
individuals
 Payments to
organizations
Attorneys’ Fees

17. Structured Negotiations: Making it
Work

18. Active Patience

19. Flexibility

20. One Step at a Time
Pilot Agreements
Agreement Extensions

21. Learning a New Language
Defendantx
Opposing Counsel
Discrimination
?

22. How can You Get Involved?
 Help with investigations
 Help with settled
matters
 New Structured
Negotiations

23. Learn More
HTTP://LFLEGAL.COM
HTTP://GBDHLEGAL.COM
@LFLegal
1-800-822-5000