Designing At Scale: IBM & MURAL

IBM’s transformation into a design-driven company begins with a comprehensive education program. With nearly 400,000 employees around the world, that’s no easy task. Design Principal Doug Powell will show you how IBM scales Design Thinking throughout the company with the help of MURAL. You'll learn about how IBM teaches design and manages their design practice, among other things.

2. JIM KALBACH
Head of Customer Success
@mural
#designatscale

4. What is IBM Design?
Why do we use Mural?
How do we use Mural?
What have we learned?

5. What is IBM Design?
Why do we use Mural?
How do we use Mural?
What have we learned?
Q&A

7. ?

8. More than 100 years old

9. Nearly 400,000 employees

10. 170 countries

11. Technology products and services
that help people do their work

14. IBMDesign :: Confidential :: © IBM Corporation

15. Huge

17. “There’s one key to our future growth:
the client experience.”

19. Create a sustainable
global culture of design at IBM.

22. More than 550 new designers
Hiring hundreds more
Visual · UX · Research · FED

28. Prototype
Evaluate
Understand
Explore
IBM Design Thinking
A framework
for practicing
human-centered design
at a global scale.

33. IBM Design Education + Activation

36. Radical collaboration

37. Why do we use Mural?

38. Huge

39. Global

40. Dispersed

41. Prolific

42. How do we use Mural?

43. Spontaneous
Semi-planned
Formal workshops

51. What have we learned?

52. What have we learned?
Planning. Patience. Persistence. Pluck

53. Planning
•Warm-up activities
•Set up template 

in advance
•Micro-timebox

54. Patience
•It takes time to
adjust to a new tool
•There will be glitches
and you need to roll
with them

55. Persistence
•Changing team
behavior doesn’t
happen in a single
meeting
•Give it a couple
months

56. Pluck
•Someone on the team
should be the Mural
leader
•Learn and adapt
•Be innovative!

57. ibm.com/design