Digital Marketing introduction for first time class.pptx

This PPT is good for the first time teacher who are planning to teach undergraduates.

1. Welcome to Digital Marketing Undergraduate Course - First Day Lecturer: Queren

2. Let's Start With You! - Who checked WhatsApp or social media today? - Who watched TikTok, Instagram, or YouTube? - Who bought something online recently? 👉 You’re already part of Digital Marketing!

3. Why Digital Marketing Matters - Everyday life is influenced by digital platforms - Businesses succeed because of digital presence - Local examples: SafeBoda, Jumia, Kigali cafés on Instagram - Skills here = useful for career & side hustles

4. Mini Quiz True or False? 👉 Digital Marketing is the same as E-commerce. (Answer: False – E-commerce is selling online, Digital Marketing is how we attract people there.)

5. What to Expect in This Class - Practical, hands-on learning - Real-world tools and strategies - Local and global case studies - Group projects & discussions - Skills you can use immediately