Digital marketing Training course in mohali

https://www.excellencetechnology.in/digital-marketing-course-in-mohali/

1. WHAT IS DIGITAL MARKETING &
ITS IMPORTANCE
THEN I WILL TELL YOU THE
COMPANY FOR DIGITAL
MARKETING

2. DIGITAL
MARKETING
WHAT IS
It is a process for developing our business
with the help internet and internet based
platform.

3. IMPORTANCE OF
DIGITAL MARKETING 1 2 3
Digital marketing is the use of online platforms and
technologies to promote products or services. It
includes channels like search engines, social media,
email, websites, and mobile apps. Businesses use
digital marketing to connect with their target
audience in a more direct, measurable, and cost-
effective way.
Digital marketing helps brands reach customers
where they are. It allows businesses to build brand
awareness, drive website traffic, generate leads,
and boost sales. Unlike traditional methods, it offers
real-time feedback and data to refine strategies
quickly.
Digital marketing includes several strategies such as
SEO, content marketing, social media marketing, PPC
advertising, and email campaigns. Each plays a unique
role in attracting and engaging audiences. When used
together, they create a strong online presence and help
businesses grow in the competitive digital landscape.
1. Expands Reach and Visibility
Digital marketing allows businesses to
reach a global audience through online
channels like search engines, social
media, email, and websites.
2. Cost-Effective and Measurable
Compared to print or TV ads, digital
marketing is more affordable and offers
clear, real-time analytics. Businesses can
track campaign performance, user behavior,
and ROI, allowing for continuous
optimization.
3. Builds Engagement and Trust
Digital marketing fosters direct communication
with customers through social media, email,
and content marketing. By consistently
delivering value and interacting with audiences,

4. DIGITAL MARKETING TYPES OF SEO SMM
EMAIL
MARKETINGSEO (Search Engine
Optimization) is the practice
of optimizing a website's
technical configuration,
content, and authority to
increase its visibility and rank
higher in organic search
results, ultimately driving
more relevant, non-paid
traffic to the site SMM stands for Social Media
Marketing, which is the process
of promoting a company's
products, services, or brands on
social media platforms like
Facebook, Instagram, and
LinkedIn. It involves creating
engaging content, fostering
audience interaction, running
targeted advertisements (paid
social), Email marketing is a digital
marketing strategy that
involves sending emails to a
targeted list of prospects
and customers to promote
products or services, build
customer relationships and
loyalty, and drive sales and
conversions

5. MARKETING
SOCIAL MEDIASocial media marketing (SMM) is the use of social
media platforms (like Facebook, Instagram,
X/Twitter, LinkedIn, TikTok, etc.) to promote a
brand, product, or service. The goal is to connect
with a target audience to build brand awareness,
drive website traffic, and ultimately increase
sales or conversions.
Key Components of Social Media Marketing:
1. Content Creation
2. Developing posts, videos, graphics, and
stories that engage and provide value to your
audience.
3. Platform Strategy
4. Choosing the right platforms based on where
your audience spends their time and tailoring
your content for each one.
5. Community Engagement
6. Responding to comments, messages, and
mentions to build relationships with followers
and foster loyalty.

6. MARKETINGWEBSITE Website marketing is the process of promoting a website
to attract more visitors, increase visibility, and achieve
specific business goals like generating leads, sales, or
brand awareness. It involves various digital marketing
strategies that drive traffic to your site and encourage
users to take action once they’re there.
Core Goals of Website Marketing
Increase traffic (get more people to visit)
Convert visitors into leads or customers
Build brand credibility and awareness
Improve search engine ranking
Common Website Marketing Strategies
Search Engine Optimization (SEO)
Optimizing your website to rank higher in search engines
like Google for relevant keywords.

7. MARKETING
VIDEO
Explainer Videos
Short videos that explain a product,
service, or concept in a simple,
engaging way.
Product Demos or Tutorials
Show how your product works or
how to use it effectively.
Brand Stories
Videos that tell the story of your
brand, mission, and values.
Customer Testimonials
Real customers sharing their
positive experiences.
Live Streams
Real-time video broadcasts
for events, product launches,
Q&A sessions, etc.
Social Media Videos
Short, catchy videos
designed for platforms like
InstagramTikTokFacebook
Video marketing is the use of video content to
promote a product, service, brand, or message with
the goal of engaging an audience, increasing
awareness, and driving sales or conversions.
It’s one of the most powerful and popular forms of
digital marketing today due to its ability to quickly
capture attention, explain complex ideas, and evoke
emotional responses.
Core Goals of Video Marketing
Increase brand visibility and awareness
Drive traffic to your website or social media
channels
Boost engagement and user retention
Improve conversion rates and sales
Educate or inform your audience

8. MARKETING AFFILIATEAffiliate marketing is a type of performance-based marketing where you earn
a commission by promoting someone else's products or services.
Merchant (or seller)
The company or individual that
owns the product or service (e.g.,
Amazon, Shopify, or a small
business).
Affiliate (you)
The marketer who promotes the
product in exchange for a cut of the
sale.
Consumer
The person who clicks your link and
makes a purchase.
Affiliate network (optional)
A platform like ShareASale, CJ
Affiliate, or ClickBank that connects
affiliates and merchants.
Benefits of Affiliate
Marketing
Low start-up cost – No
product creation,
inventory, or shipping.
Passive income – Earn
while you sleep if your
links continue to convert.
Flexible – Work from
anywhere, promote
products you believe
Popular Affiliate Programs
Amazon Associates –
Promote almost any
product on Amazon.
ClickBank – Digital products
like online courses, ebooks,
etc.
ShareASale / CJ Affiliate –
Thousands of merchants in
various industries.
Shopify Affiliate Program –
Promote Shopify’s

9. MARKETING PPCPPC (Pay-Per-Click) is an advertising
model where businesses pay a fee
each time their advertisement is
clicked, leading to a visit to their
website or landing page. These ads
appear on platforms like search
engines and social media, and
advertisers typically bid on relevant
keywords to get their ads displayed
to potential customers searching for
those terms. This model allows for
quantifiable return on investment
(ROI) because payment is only
triggered by specific user actions Targeted Traffic:
PPC helps businesses attract relevant
visitors by targeting specific
keywords, locations, and user
interests.
Measurable Results:
Because payment is tied to clicks, the
effectiveness of a PPC campaign can
be easily tracked and measured,
allowing for optimization.
Wider Reach:
PPC ads can be displayed on various
platforms, including search engines
(e.g., Google Ads), social media (e.g.,
Facebook, Instagram), and other
websites.

10. MARKETINGContent marketing is a digital marketing
strategy that focuses on creating and
distributing valuable, relevant, and
consistent content—like blog posts,
videos, and podcasts—to attract,
engage, and retain a defined audience.
The primary goal is to build trust and
establish a business as an industry
expert, ultimately guiding prospects
through the customer journey and
fostering long-term brand loyalty and
sales. CONTENT Key Goals:
Attract & Engage:
Draw in new customers and keep existing ones
interested in the brand and its offerings.
Build Trust & Credibility:
Position the brand as an expert in its field, increasing
trust and positive sentiment among consumers.
Drive Sales & Leads:
Guide potential customers through the buying
process and generate more leads and sales over
time.
Increase Brand Awareness:
Make the brand more recognizable and top-of-mind
for its target audience.
Foster Customer Loyalty:
Create sustainable brand loyalty by continually
providing value to the a

11. Digital
Makerting
Agency Dharamshala If you want to learn more about digital
marketing then visit our website
9876543210www.excellencetechnology.in
90876-54321

12. THANK YOU VISIT US www.excellencetechnology.in
9876543210Digital Marketing course in dharamshala