DiLIp Shanghvi(1).pptx

A presentation on dilip shanghvi, founder of sun pharmaceuticals

1. DILIP SHANGHVI sun pharmaceuticals Presented by : Akansha Jain BBA 1 st year Mahakal Institute of Management

2. CONTENTS Introduction Historical background Journey Some learnings from his life SWOT analysis Conclusion

3. Dilip Shanghvi : The Medicine Man

4. Historical background Shanghvi earned a Bachelor of Commerce degree from the University of Calcutta. He spent his childhood and college life with his parents in the Burrabazar locality of Kolkata. He is an alumnus of J. J. Ajmera High School and Bhawanipur Education Society College, where he did his schooling and graduation, respectively. Shanghvi started by helping his father in his business ,which was a wholesale dealership of medicines ,mainly generic drugs in Kolkata .It was during this work that he thought of manufacturing his own drugs instead of selling products made by others.

5. He began his business journey by taking the biggest risk of his life. To begin with he carried on his father’s legacy and started off as a mere wholesaler of pharmaceutical products in Kolkata. Hence after this he decided to go against the wind and with just two marketing executives began manufacturing and selling lifestyle and psychiatry drugs. Now the whole idea behind manufacturing these drugs was only to show their presence in a market where not many doctors prescribed his medicines . Tackling such situations, in the first year itself they did a business of about INR 7 lakhs. By 90s ,Sun pharma had begun to make its presence felt! And in 1993,the visionary reinvested its entire profit of INR 4 crores in setting up his own research centre . During that time, the company had a turnover of around INR 50-60 crores. JOURNEY

6. By then, the company had smartly expanded from just psychiatry drugs to medicines for heart, respiratory complications, diabetes, stomach, and intestines, etc. too! Dilip Shanghvi had an ideology to retain his customers :Man’s body is just like a car. And thus he preferred to focus on those drugs that people have to continue taking for a longer duration. Evidently, Dilip Shanghvi coming from a commerce Background did not have a much knowledge about the pharma Industry; But to cover that he retained people who where experts in this field. He prefers to give opportunities to his own staff members instead of job poaching.

7. Some Learning from his life

8. SWOT Analysis Strengths: Strong brand recognition- His company have strong brand recognition in the biotechnology and drugs industry which enables him to charge a premium compare to its competitors . Market leadership position- He has a strong market leadership position in the biotechnology and drugs industry which helped him to rapidly scale new products success. Weaknesses: High cost of replacing existing experts- Only few employees are responsible for his company’s knowledge base and replacing them will be extremely difficult in the present conditions . Business model- His company’s business model can be easily imitated by the competitors in the biotechnology and drugs industry.

9. Opportunities : Opportunities in online space- Increasing adoption of online services by customers enables him to provide new offerings to the customers in Biotechnology and Drugs industry. Lower inflation rate- The lower inflation rate bring more stability in the market which will increase the consumption of Sun pharma products. Threats : Shortage of skilled human resources- Given the high turnover of employees and increasing dependence on innovative solution ,his company can face skilled human resources challenges in the near future . Commoditization of product segment- The biggest challenge for Sun Pharma and other players in the industry is the increasing commoditization of the products in Healthcare industry.

10. In 2005, Mr. Dilip Shanghvi is named Entrepreneur of the year. (Healthcare and Life Science) In 2008, he is named as the CEO of the year by Business Standard and also awarded as the Entrepreneur of the year by The Economic Times. In 2010, he receives the Entrepreneur of the year award by the ERNST and YOUNG. In 2011 , he was presented with the ‘CNN-IBN Indian of the Year’ in the business category. The Government of India awarded Dilip Shanghvi the Padma Shri- the fourth highest civilian award in the nation in 2016. Awards and Achievements :

11. CONCLUSION Dilip Shanghvi has enabled Sun Pharmaceuticals to become a trustworthy pharmaceutical company in India and across the globe. It is his brilliance that has taken the company to the top .From just $200, he has accumulated about $12 billion. It is incredible. And the journey is not over yet. The Sun is gleaming with more energy every year. We hope that Sun Pharma India becomes the largest Pharmaceutical Company in the world too.

12. Thank you