2 The State of Philippine E-Commerce CONTEMPORARY EXPERIENCE
3 UNIT STIMULUS
4 economic institution is being defined as an enduring organization, practice, or relationship created by individuals to handle and cope with basic economic dilemmas. ECONOMIC INSTITUTION
The Meaning of Reciprocity Reciprocity refers to the voluntary giving or taking of objects without the use of money, in the hopes that in the future, they could be given back. 5
6 The Meaning of Reciprocity A good example of reciprocity is the Filipino culture of utang na loob . This is an act of kindness or favor that is expected to be given in return.
7 Forms of Reciprocity Marshall Sahlins Sahlins’ Typology Generalized Reciprocity Balanced Reciprocity Negative Reciprocity
8 Forms of Reciprocity Generalized Reciprocity – refers to the exchange of goods and services without a definite time frame of when the favor should be returned
9 Forms of Reciprocity Generalized Reciprocity – In the Philippines, most often than not, the eldest child expresses generalized reciprocity to his or her family by graduating, and in exchange, they will be providing means to sustain the academic needs of their other siblings
10 Forms of Reciprocity Balanced Reciprocity – refers to the exchange that occurs between groups or individuals with the donor expecting to receive something of equal or similar value
11 Forms of Reciprocity Balanced Reciprocity – One good example is the business transaction between Filipino artists and advertisement companies. Artists will perform activities that are required of him or her by the said advertisement company in exchange for publicity and exposure.
12 Forms of Reciprocity Negative Reciprocity – groups try to maximize their gains while giving as little as possible - This transaction is being practiced using deceiving ways to gain profit. In this form of transaction, individuals involved try to gain as much as conceivable while paying the least amount possible.
13 Forms of Reciprocity Negative Reciprocity Example business ventures offered to you by persons you do not have a personal relationship with.