Editorial

Print Media...Editorials as mean of communication

1. EDITORIAL Dr. SHAFAYAT ALI MALIK Assistant Prof/ HOD Department of Mass Communication Govt. College of Science, Wahdat Road, Lahore

2. What is an Editorial? Literally editorial means a newspaper’s article written or certified by the editor of a newspaper or magazine which gives the opinion of the news organization. Editorial is an article in a newspaper or magazine which gives the views of its policy makers. Mouth piece of an organization

3. Definition of Editorial? An editorial is a journalistic essay which either attempts …… To inform or explain To persuade or convince To stimulate insight on an entertaining or humorous manner Generally speaking, an editorial is an expression of opinion based upon a selection of facts which present a truth. (William Allen White)

4. Definition of Editorial? An editorial may also be defined as a presentation of facts and opinion in concise, logical, pleasing order for the sake of entertaining, of influencing opinion, or of interpreting significant news in such a way that its importance to the average reader will be clear ( M. Lyle Spencer)

5. Common Points in most of the definitions:- Editorial is the official opinion of the newspaper Though, editorial is the opinion of the newspaper but it is based on facts. Editorial explains an event in such a way that a general reader is able to understand the facts easily. Editorial is written to influence the opinion of the reader. Some editorials give humorous touch to the events or facts and figures to entertain the reader

6. Background/ History When start? Why Important? Why still part of Newspaper?

7. Ideas for Editorial Idea for writing an editorial can emanate from anywhere local, Regional, state, national and international events. Meeting of Editorial Most editorial writers readers read several newspapers and all the national and international magazines everyday

8. Functions of Editorial To inform Persuade Educate Explain the News Forecasting the Future Opinion Making Decision Making

9. Importance, purpose of the Editorials Supreme importance in the newspaper Mouthpiece of the newspaper/Magazine Constructive opinion regarding important issues Suggestions Valuable for newspaper and readers Influence decision making

10. Techniques of Editorial writing Keep the writing simple but mature and corporate. Mind your language. Create a remarkable first impression. Sustain the first impression. Say exactly what you mean. Use a lot of literary devices. A strong closing appeal.

11. The contents of Editorial page Editorial Column Editorial Cartoon Letters to the Editor Poetry Saying of Iqbal and Jinnah Verses of the Holy Quran

12. Editorial page in Pakistan and its standard Assignment for Students

13. Thanks