Education advertising

how advertising takes place in different stages of education

1. ANALYSIS OF EDUCATION ADVERTISING

2. Education  is the process of facilitating learning, or the acquisition of knowledge, skills, values, beliefs, and  habits.

3. EDUCATION IN INDIA Education in India  is provided by the public sector  as well as the private sector, with control and funding coming from three levels:  central , state and local. Under various articles of the Indian Constitution , free and compulsory education is provided as a fundamental right to children between the ages of 6 and 14. The ratio of public schools to private schools in India is 7:5. India has made progress in terms of increasing the primary education attendance rate and expanding  literacy to approximately three-quarters of the population in the 7–10 age group, by 2011.

4. STAGES OF EDUCATION

5. PRE PRIMARY LEVEL The pre-primary stage is the foundation of children's knowledge, skills and behaviour. On completion of pre-primary education, the children are sent to the primary stage. 2-3 YEARS 3-4 YEARS 4-5 YEARS 5-6 YEARS

6. PRIMARY LEVEL Referred to as elementary education, to children aged 6 to 14 years old . Primary/secondary education in India is segregated as Primary (1st standard to 5th standard) Upper Primary (6th standard to 8th standard ) Lower Secondary (9th standard to 10th standard ), Higher Secondary (11th and 12th standard).

7. SECONDARY LEVEL Secondary education covers children aged between 12 to 18. Secondary education begins in grade 9 and lasts until grade 12 . The secondary stage is broken into two, two year cycles: Lower Secondary School, or ‘Standard X ’, Upper Secondary School, or ‘Standard XII ’ Upper Secondary School offers the students a chance to select a ‘stream’ or concentration of study, offering science, commerce, and arts  

8. TERTIARY LEVEL Tertiary education,  also referred to as  third level,  and  postsecondary education is the educational level following the completion of a school providing a secondary education. There are various types of tertiary institutions in India, namely Universities (Central, State, Open ). The All-India Council of Technical Education (AICTE) was also established to oversee quality control of technical education and establishment of new private professional colleges.

9. Bachelor’s degrees in the fields of arts, science, social studies, and commerce are almost exclusively three year programs . Diploma programs exist and range from 2 – 3 years in length usually in a specialized engineering or technological field.   Professional Bachelor’s degrees, in the fields of Medicine, Architecture, Law, etc., vary from 4 – 5.5 years depending upon the discipline.

10. Admission to graduate (Master, Post Graduate Diplomas, MBA, etc.) programs is dependent upon completion of a bachelor’s degree.   Many institutions offering Post Graduate Diplomas in Management, lasting 2 years and generally equivalent to an MBA . Doctoral level degrees require a minimum of two or three years and consist of research and a thesis or dissertation.

11. VOCATIONAL LEVEL Young people who do not wish to go on to tertiary education, or who fail to complete secondary school often enroll at privately-owned vocational schools. T hey can specialize in just one or only a few courses . Examinations at the end of vocational education are conducted by the All India and State Boards of Vocational Education.

12. Vocational education is also available in skilled trades, such as heating and air conditioning (HVAC), plumbing, electrical systems, and automotive repair . Examples of specific vocational classes might include the following: Introduction to health care for nursing Medical assisting Computer network management Word processing applications Office management skills Food and beverage management

13. UNIVERSITY LEVEL After passing the Higher Secondary Examination(the Standard 12 examination), students may enroll in general degree programmes such as bachelor's degree(graduation) in arts, commerce or science. Professional degree programme such as engineering, law or medicine and become B. Sc., B. Com., and B. A. graduates. The main governing body at the tertiary level is the University Grants Commission (India) (UGC), which enforces its standards, advises the government, and helps coordinate between the centre and the state to Post graduation and Doctorate (Ph.D)

14. OPEN AND DISTANCE LEARNING Distance education  or  long-distance learning  is the education of students who may not always be physically present at a school. Traditionally, this usually involved  correspondence courses  wherein the student corresponded with the school via post Today it involves  online education.

15. TYPES OF SCHOOLS

16. GOVERNMENT SCHOOLS Majority of the students study in the government schools where poor and vulnerable students study for free until the age of 14. These include schools runs by the state and local government as well as the centre government. Kendriya Vidyalaya in urban areas.  Jawahar Navodaya Vidyalaya, Jawahar Navodaya Vidyalaya for the gifted students. Kasturba Gandhi Balika Vidyalaya for girls belonging to vulnerable SC/ST/OBC classes,  Indian Army Public Schools run by the Indian Army for the children of soldiers.

17. PRIVATE SCHOOLS According to current estimates, 29% of Indian children are privately educated.  With more than 50% children enrolling in private schools in urban areas. even in rural areas, nearly 20% of the children in 2004-5 were enrolled in private schools. Most middle-class families send their children to private schools,which might be in their own city or at distant boarding schools. private schools often provide superior results at a multiple of the unit cost of government schools,the reason being high aims and better vision. EX-RYAN INTERNATIONAL

18. INTERNATIONAL SCHOOLS An  international school  is a school that promotes international education,in an international environment, either by adopting a curriculum such as that of the Edexcel or Cambridge International Examinations, Also by following a national curriculum different from that of the school's country of residence. Ex- Podar international school Dhirubhai ambani international school Dr.Pillai Global Academy

19. TUITIONS AND CLASSES Many school teachers earn their supplementary income through  tuition   centres and agencies. Some teachers 'advertise' their  tuition classes  and coach those who attend their  classes  on how to tackle examination questions. Tuition is a fee paid for instruction or teaching, usually for higher education.

20. HOME SCHOOLING Homeschooling , also known as  home education , is the education of children inside the home. Home education is usually conducted by a parent or tutor. Many families use less formal ways of educating. Home-schooling is legal in India, though it is the less explored option. The Indian Government's stance on the issue is that parents are free to teach their children at home, if they wish to and have the means

21. EDUCATION ADVERTISING Educational advertisements  are ad campaigns in which the creators attempt to inform, update, or persuade the public to engage in or avoid current issues. They traditionally appear on television and radio, but more and more campaigns are turning to the internet, especially email, as a cheap and efficient way to spread their messages.

22. HOW ADVERTISING TAKES PLACE? PRE PRIMARY ADVERTISMENT PRIMARY ADVERTISMENT SECONDARY ADVERTISMENT HIGHER ADVERTISMENT TERTIARY ADVERTISMENT VOCATIONAL ADVERTISMENT UNIVERSITY ADVERTISMENT DISTANCE PROGRAMS

23. PRE PRIMARY ADVERTISMENT YOUTUBE JUST DIAL TV COMMERCIAL WEBSITE

24. YOUTUBE

25. JUST DIAL

26. TV COMMERCIALS

27. WEBSITE

28. The Kidzee Summer Bash was recently organized with cartoon character Chhota bheem to reach out to the children and engage them with educational activities.  We wanted to engage the kids in various fun filled activities in order to improve the brand equity and brand connect. Chhota Bheem is a popular favourite among kids, so we wanted to give them an experience through interaction, so they could know the character better and connect with him.  Kidzee Summer Bash offered an opportunity for young ones to meet and greet their favorite cartoon superhero ' Chhota Bheem ' who was seen performing some special dance and entertaining acts. KIDZEE SUMMER BASH

29. PRIMARY SCHOOL ADVERTISING

30. POSTERS

31. SCHOOL MAGAZINES

32. WEB APP

33. PROSPECTUS

34. SECONDARY SCHOOLS EXAMPLE- DONBOSCO SECONDARY SCHOOL FACEBOOK

35. BANNERS

36. PROSPECTUS

37. TERTIARY EDUCATION-(MASTERS) EMAIL :

38. websites

39. SHIKSHA.COM

40. YOUTUBE

41. FACEBOOK

42. VOCATIONAL SCHOOLS WEBSITE(RVTI)

43. UNIVERSITY ADVERTISING BROCHURES

44. NEWS

45. DISTANCE LEARNING ADVERTISING GOOGLE ADD EX-NMIMS

46. EMAIL

47. WEBSITES

48. PAMPHLETS

49. YOUTUBE

50. CLASSES ADVERTISING Android application

51. INSTAGRAM

52. NEWSPAPER

53. TELEVISION ADVERTISE

54. GOVERNMENT SCHOOL ADVERTISMENT POSTERS

55. PAMPHLETS

56. PRIVATE SCHOOL ADVERTISMENT

57. MAJOR PLAYERS IN PRE PRIMARY SCHOOLS EURO KIDS Euro Kids is a well-known chain of preschools in India, founded in 2001 and operating in 350 cities with 900+ centers. The curriculum of the preschool is based on Playway and Montessori methodologies The preschool offers four program groups which are the playgroup, nursery, Eurojunior , and Eurosenior . It is a theme based schooling your child’s cognitive, language,which works excessively towards building social skills and self-esteem The preschool has a student to teacher ratio of 10:1. The school believes in having an active parental involvement in school activities.

58. TREE HOUSE

59. THANK YOU