Education Gateway: Unlocking Knowledge Pathways

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1. Presented By: Musfira Eiman Course: Digital Marketing And SEO http ://educationgateway.rmhconsultation.com/ 1

2. Topics: Types of Keyword What is intent Types of intent

3. Keyword: A keyword is a word or phrase used to identify the main topic or theme of content, aiding in search and categorization. Types of Keyword: Short-Tail Keywords Long-Tail Keywords LSI Keywords (Latent Semantic Indexing) Branded Keywords Transactional Keywords Competitor Keywords Seasonal Keywords Geo-targeted Keywords 3

4. 4 Short-Tail Keywords: Typically one to two words in length. Broad and general terms with high search volume and competition. Example: "shoes", "marketing". Long-Tail Keywords: Longer, more specific phrases containing three or more words. Targeted and niche-focused, with lower search volume and competition. Example: "best running shoes for flat feet", "digital marketing strategies for startups". LSI Keywords (Latent Semantic Indexing): Keywords semantically related to the main keyword. Help search engines understand the context and relevance of content. Example: For the main keyword "apple", LSI keywords could include "fruit", "iPhone", "MacBook". Branded Keywords: Keywords containing the brand name or specific product names. Used to target brand-specific searches and build brand authority. Example: "Nike shoes", "Apple MacBook Pro".

5. 5 Transactional Keywords: Keywords indicating an intent to perform a specific action, such as making a purchase. Often include terms like "buy", "order", "purchase". Example: "buy Nike running shoes", "hire digital marketing agency". Competitor Keywords: Keywords related to competitors' brand names or products. Used for competitive analysis and targeting competitor traffic. Example: "alternatives to Nike shoes", "compare MacBook Pro vs. Dell XPS". Geo-targeted Keywords: Keywords targeted to a specific location or region. Example: "digital marketing agency New York", "best pizza Chicago". Seasonal Keywords: Keywords that are relevant during specific seasons or times of the year. Example: "back-to-school shoes", "holiday marketing tips".

6. Short-Tail Keywords: Typically one to two words in length. Broad and general terms with high search volume and competition. Example: "shoes", "marketing". Long-Tail Keywords: Longer, more specific phrases containing three or more words. Targeted and niche-focused, with lower search volume and competition. Example: "best running shoes for flat feet", "digital marketing strategies for startups". LSI Keywords (Latent Semantic Indexing): Keywords semantically related to the main keyword. Help search engines understand the context and relevance of content. Example: For the main keyword "apple", LSI keywords could include "fruit", "iPhone", "MacBook". Branded Keywords: Keywords containing the brand name or specific product names. Used to target brand-specific searches and build brand authority. Example: "Nike shoes", "Apple MacBook Pro". 6

7. Transactional Keywords : Keywords indicating an intent to perform a specific action, such as making a purchase . Often include terms like "buy", "order", "purchase ". Example: "buy Nike running shoes", "hire digital marketing agency ". Competitor Keywords: Keywords related to competitors' brand names or products. Used for competitive analysis and targeting competitor traffic. Example: "alternatives to Nike shoes", "compare MacBook Pro vs. Dell XPS". Geo-targeted Keywords: Keywords targeted to a specific location or region. Example : "digital marketing agency New York", "best pizza Chicago". Seasonal Keywords: Keywords that are relevant during specific seasons or times of the year. Example: "back-to-school shoes", "holiday marketing tips". 7

8. Intent Keyword intent, also known as search intent, is  what searchers want to achieve after they conduct a specific search . For example, when someone searches “buy orchid seeds,” the intent behind that search is probably to make a purchase. But someone searching just “orchid seeds” might not want to make a purchase. 8

9. Types of Intent 9

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