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MDNAUMIRALAM 33 views 18 slides Aug 30, 2024
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About This Presentation

Education


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CSR ACTIVITIES OF MAHINDRA Submitted by: Shifa K Shubham Shukla DSW, RGNIYD Submitted to: Dr. S. Lalitha Assistant Professor DSW, RGNIYD

ABOUT MAHINDRA Mahindra Group is an Indian Multinational conglomerate, headquartered in Mumbai. It was established in 1945 by J.C. Mahindra and K.C. Mahindra. It is present in the sectors of aerospace, agribusiness, defense , energy, farm equipment, information technology, etc. Its revenue is of $19 billion. And has more than 260,000 employees. The Mahindra group is extensively involved in philanthropy and volunteering. Mahindra engages in philanthropy primarily through KC Mahindra trust, which serves as the CSR arm of the group.

OBJECTIVE OF CSR POLICY To promote a unified approach to CSR across Mahindra and Mahindra LTD. By identifying select causes to work with, thereby ensuring a high social impact.

CSR APPROACH AND GUIDING PRINCIPLE CSR’s vision is to focus on the constituencies of girls, women, and farmers by innovatively supporting them through programs designed in the domains of education, health, and environment. All CSR projects will be in line with the CSR vision, as well as areas listed in Schedule VII of the Companies Act, 2013. All CSR activities will be in the project mode and will not include activities supported on a sponsorship basis for deriving market benefits for its products or services carried out for fulfillment of any other obligations. The surplus arising out of CSR activities will not be considered as a part of the business profits of the company.

CONTINUED.. That amount will either be ploughed back into the same project or will be transferred to unspent CSR account. Any unspent amount, other than unspent amount relating to an ongoing project, will be transferred to a fund specified in schedule VII, within a period of six months of the expiry of the financial year.

IMPLEMENTATION The CSR council will ensure that the majority of the budget is invested in long-term and high-impact projects for girls’ and women’s empowerment, and that of supporting the environment. The company will continue to support the local needs of the communities within which it operates by investing in projects that address the above-mentioned needs. CSR initiatives will be implemented either directly by the company or through its ESOPs(Employee Social Options) program, where the Mahindra employees will directly implement the CSR projects, or through implementing partners which include a company established under sec 8 of the act, or a registered public trust or a registered society, having a track record of at least 3 years in undertaking the similar activities.

CONTINUED.. The company may engage International organizations for designing, monitoring, and evaluation of CSR projects, as well as capacity building of their CSR personnel. The company may also collaborate with other companies to undertake CSR projects, or programs in such a manner that CSR committees of respective companies are in a position to report separately on such projects or programs by the requirements of the Companies Act 2013.

GOVERNANCE AND MONITORING PROCESS The company has a well-defined governance structure to oversee the implementation of the CSR policy and monitoring of CSR projects as per the requirements of section 135 of the companies act 2013: BOARD LEVEL CSR COMMITTEE: It will be responsible for formulating and recommending to the board the CSR policy and a CSR annual action plan. The annual action plan includes the following; The list of CSR projects or programs that are approved to be undertaken. The manner of execution of such projects or programs. The modalities of utilization of funds and implementation schedule for the projects or programs. Monitoring and reporting mechanism for the projects or programs Details of need and impact assessment, if any, for the projects undertaken by the company.

CONTINUED.. GROUP CSR COUNCIL; The company has set up a group CSR council which is responsible for implementing the CSR projects as per the annual plan. The council will convene quarterly to monitor CSR projects and will be responsible for reporting on the progress of projects to the board and CSR committee. The council will carry out an impact assessment of the completed projects having a value of 1 crore through an independent agency.

MAJOR PROJECTS UNDER CSR KC MAHINDRA EDUCATION TRUST; The KC Mahindra Education Trust was established in 1953, with a dream to change the lives of individuals in India through instruction, by giving monetary help and acknowledging individuals across age groups and economic status.  Throughout the years, KCMET has embraced various instruction activities, which has had any kind of effect on the lives of meriting and  underprivileged girls . The Trust has given more than Rs 440 million as awards, grants, and advances. These grants and assistance is provided by the Trust’s venture portfolio, the primary contributor to which is the Mahindra group of organizations.  Till date, over 29,500 students have received the KCMET scholarship.

2. MAHINDRA PRIDE SCHOOLS: KC Mahindra Education Trust has set up schools close to the production areas where the Mahindra Group have their production units. These schools are set up principally for providing education to the children of its staff members. At present, the Group has three schools that confer exclusive expectations of instruction – Mahindra Academy at Malad in Mumbai, Mahindra Academy in Zaheerabad and a school in Khopoli .  Over 100,000 students attend the Mahindra Pride Schools . 

3. NANHI KALI PROPJECT: Nanhi Kali is a program that supports instruction for the girl child and is being controlled by the  KC Mahindra Education Trust  (KCMET). The venture has offered assistance to more than 370,000 bright young girls.  Nahi Kali is one of the most renowned programmes under Rise For Good initiative and has been cited as a model in the sector. 

4. Disaster relief: The Mahindra Group aims to give restorative alleviation to poor people and the impoverished segments of society. The establishment has helped patients experiencing disease, and heart sicknesses just as consume exploited people. The  Mahindra Group  has consistently been involved in providing relief during a natural calamity in India. Regardless of whether it’s been the torrent or the Gujarat quake, the Mahindra family has come together and consistently offered help – either using money-related assistance or by providing vehicles for transport, relief materials, or manpower. Mahindra & Mahindra Ltd has provided vehicles for the transport of aid, and for assisting people stuck in disaster zones in many instances . 

5. REJUVENATING 3 MUNICIPAL GARDENS IN MUMBAI: To beautify urban spaces and to make India’s business capital greener, the Mahindra Group took upon rejuvenating three landmark civic gardens in Mumbai. The Shivaji Garden (close to the Gateway of India) is respected for its excellent design and prospering plants and blossoms. Remodeled at an expense of Rs. 6 Lakhs, it presently has pathways for walkers, with new stretches covered by flowers. The Traffic Island Garden (near the Regal Cinema) has been redesigned by the  Mahindra Group  at the expense of Rs. 1 Lakh The third nursery is situated at the intersection of Madame Cama Road, toward the south of Oval Maidan. The rejuvenation was carried out at an expense of Rs. 1.5 Lakhs and a nursery was added to it. 

6. HARIYALI PROGRAME: To add to its sustainability initiatives, the Mahindra Group also invested in the Hariyali program. This focuses on planting trees and has been active since 2007. Since its inception, Hariyali has planted over 16.4 million trees all across India.  7. GROUNDWATER RECHARGING 8. EMPOWERING WOMEN LEADERS

CONCLUSION The Mahindra Group has been associated with many CSR activities, which has earned it great market goodwill. By bringing the CSR activities of their different companies under the unified umbrella of Rise For Good, they have streamlined their initiatives. This has enabled the Mahindra Group to act with greater efficiency, and also manage and track their CSR activities better .

REFERENCES https://www.avinashchandra.com/mahindra-and-mahindra-csr-activities https://thecsrjournal.in/mahindra-csr-corporate-social-responsibility-activities-report/ https://techmahindrafoundation.org/ https://www.clubmahindra.com/csr
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