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1. WELCOME TO
MSDM
Mohali School of Digital Marketing (MSDM) has been a
pioneer in the field of digital marketing since 2010. We are
a Google Premier Partner with an expert team
www.mohalischoolofdigitalmarketing.com

2. INTRODUCTION
PPC
PPC stands for "pay-per-click," a type
of online advertising model where
advertisers pay a fee each time their
ad is clicked. This model is commonly
used in search engine advertising,
where ads appear on search engine
results pages (like Google Ads) or on
social media platforms. The goal of
PPC is to drive traffic to a website or
landing page, and advertisers typically
bid on keywords relevant to their
target audience. If a user searches for
those keywords and clicks on the ad,
the advertiser pays the agreed-upon
amount for that click.
www.mohalischoolofdigitalmarketing.com

3. WHAT IS PPC
WORK ?
Ad Auction Process: Explanation of
bidding on keywords and how ads
are placed.
Quality Score: Importance of ad
relevance and landing page quality.
Cost Structure: How CPC (cost-per-
click) is determined.
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4. Immediate Results: Fast traffic generation.
Targeted Advertising: Ability to target specific demographics, locations, and
interests.
Measurable ROI: Track and analyze performance metrics.
Control: Set budgets, adjust bids, and pause campaigns easily.
PPC
BENEFITS
COMPONENTS OF
A PPC CAMPAIGN
Keywords: Research and selection.
Ad Copy: Crafting compelling ads.
Landing Pages: Creating optimized pages for conversions.
Budget Management: Setting daily or monthly limits.
Tracking and Analytics: Using tools to monitor performance.
www.mohalischoolofdigitalmarketing.com

5. BEST PRACTICES
FOR PPC
CAMPAIGNS
Keyword Research: Use tools to find high-
performing keywords.
Ad Testing: A/B testing to optimize ad
performance.
Targeting Options: Utilize demographic,
geographic, and behavioral targeting.
Continuous Optimization: Regularly review
and refine campaigns
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6. CASE STUDIES AND
EXAMPLES
Successful Campaigns: Showcase a
few real-world examples of effective
PPC campaigns.
Visuals: Include screenshots or
charts illustrating results.
www.mohalischoolofdigitalmarketing.com

7. COMMON MISTAKES AND
HOW TO AVOID THEM
Overlooking Keywords: Importance of
comprehensive keyword research.
Ignoring Negative Keywords: Avoid wasting
money on irrelevant clicks.
Neglecting Ad Extensions: Enhance visibility and
click-through rates.
Underestimating Analytics: Use data to
drive decisions.
www.mohalischoolofdigitalmarketing.com

8. TOOLS AND
RESOURCES
PPC Management Tools:
Google Ads, SEMrush,
Ahrefs, etc.
Learning Resources:
Blogs, courses, and
forums for PPC best
practices
www.mohalischoolofdigitalmarketing.com

9. THANK YOU
www.mohalischoolofdigitalmarketing.com