Composing Persuasive Essay using Ethos, Pathos, and Logos as Technique
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Language: en
Added: Sep 11, 2024
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Compose Short Persuasive Texts Using a Variety of Persuasive Techniques and Devices
Buy Me! Look at the advertisement posters and describe how they persuade you to buy their products. 2
Buy Me! Look at the advertisement posters and describe how they persuade you to buy their products. 3
Buy Me! Look at the advertisement posters and describe how they persuade you to buy their products. 4
Buy Me! Look at the advertisement posters and describe how they persuade you to buy their products. 5
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FACT OR BLUFF: say YES if the statement describes persuasive writing/persuasive and NO if not
Persuasive text presents a writer’s position about certain issue.
Persuasive writing is used only to write commercial scripts in selling products
Thesis statement is the main idea or the point of view of the whole essay.
Persuasive text is composed of introduction, thesis statement, body paragraphs and conclusion.
The first step in writing persuasive text is choosing your position on the issue.
our main goal in writing a persuasive text is to convince your readers to side with your point of view. To make this possible, you need to prove that you are credible than others and your arguments are valid and reasonable. OUR GOAL
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persuasive techniques to develop strong arguments ETHOS 17
ETHOS The advertisement made by Colgate announcing “9 out of 10 dentists who tried would recommend it” with their source is an example of how ethos is applied in convincing your audience. 18
PATHOS Jollibee is known to use this technique in advertising their products. For instance, the statement “Walang kapalit ang saya ! with the picture of a family eating chicken joy has touched the closed-family ties notion of the Filipinos. 19
LOGOS suggests using logic and reason to prove your argument. For example, Popchips includes the difference between the calories count of three chips as they persuade their audience that theirs is better than others. 20
HOW TO MAKE IT MORE APPEALING? WE HAVE TO USE PERSUASIVE LANGUAGE 21
EMOTIVE LANGUAGE 22 Non-emotive: The woman was killed. Emotive: The woman was brutally murdered in cold blood.
FACTUAL LANGUAGE A factual text typically describes facts, is concerned with facts or is based on facts, such as information or scientific reports. If information is factual, the writer will provide evidence and the original source of the information. 23
AUTHORITATIVE TONE 24 When the writer appears to have or show impressive knowledge about a subject, we say that their tone is authoritative. Authoritative tone may contain phrases like: It is commonly stated that … Everyone agrees that … No one can be in any doubt that …
COHESIVE DEVICES 25 Cohesion in writing is achieved by the use of conjunctions such as ‘ and’ , ‘ yet ’, ‘ therefore ’, ‘ whenever ’, and ‘ furthermore ’ and text connectives as well as referring words, substitutions and word associations.
Rhetorical questions 26 Rhetorical question is a question which implied its own answer. Who doesn’t want success?