Entrepreneurial Intentions of College students

Theory of Planned Behaviour

1. Entrepreneurial Intentions in Higher Education DJ by Dr. J. Anbazhagi , Asst. Prof of Commerce, D.K.M College for Women, Vellore.

2. let's explore the world of college student entrepreneurship. Learn what drives students to start businesses. Uncover trends, challenges, and success stories. Discover resources for aspiring student founders. Understand the journey from classroom to launch.

3. The Psychology Behind Student Entrepreneurship Motivation Driven by independence and innovative ideas. Risk Tolerance College students often exhibit higher risk appetite. P assion Fueled by a strong desire to solve real problems.

4. Key Factors Influencing Student Business Ventures Mentorship Guidance from ex p erienced entrepreneurs is crucial. Networking Connections provide opportunities and support. Education Entrepreneurship courses build necessary skills .

5. Current Trends in Student-Led Startups E-commerce Online retail businesses are increasingly popular. Sustainability Eco-friendly ventures align with student values. Mobile Apps T ech-savvy students develop innovative apps.

6. Barriers and Challenges Facing Student Entrepreneurs L imited Capital Funding is often a major obstacle. T ime Constraints Ba lancing academics and business is tough. Lack of Experience N avigating the business world is new.

7. Campus Resources and Support Systems Incubators Provide space and resources for startups. Mentorship Programs Connect students with experienced mentors. Funding Opportunities Offer grants and seed money for ventures .

8. Action Steps: From Classroom to Business Launch 1 Ideatio n Brainstorm and refine your business idea. 2 Validation Test your idea with potential customers. 3 Planning Develop a comprehensive business plan . 4 E xecution Launch your business based on feedback .

9. Entrepreneurial Intentions: A Theory of Planned Behavior Approach E xplore the dynamics of business creation through the lens of the Theory of Planned Behavior. This presentation delves into the factors influencing entrepreneurial intentions, from personal attitudes to perceived control. DJ

10. Understanding Entrepreneurial Intentions: A Framework T he Theory of Planned Behavior (TPB) provides a robust framework. It helps to understand the motivations behind starting a business. TPB focuses on attitudes, norms, and perceived behavioral control. Attitude Personal evaluation of entrepreneurship. Norms Social pressure and expectations. Control Perceived ease of starting a venture.

11. Attitude Towards Entrepreneurship: Personal Values and Beliefs An entrepreneur's attitude is shaped by personal values. It includes beliefs about the desirability and feasibility of starting a business. Positive attitudes increase the likelihood of entrepreneurial intentions. 1 Passion Deep interest in an idea or industry. 2 Independence Desire to be one's own boss. 3 I nnovation Belief in creating something new .

12. Subjective Norms: Social Pressure and Cultural Influences Subjective norms refer to perceived social pressure. It influences whether to pursue entrepreneurship. Cultural values and the opinions of significant others play a crucial role. Family Support Encouragement from family members. Role Models Presence of successful entrepreneurs in the community. Cultural Value s Societal acceptance of risk-taking.

13. Perceived Behavioral Control: Self-Efficacy and Resources Perceived behavioral control reflects self-efficacy. It shows the availability of resources. High self-efficacy and access to resources enhance entrepreneurial intentions. It makes it easier to start a company. Self-Confidence Belief in one's ability to succeed. Access to Capital Availability of funding for the venture. Market Knowledge Understanding of the industry and customers .

14. Entrepreneurial activities of college students tutoring, selling handmade goods, starting a blog or content creation, offering freelance services, dropshipping, affiliate marketing, creating and selling digital products, organizing on-campus events, running a small neighborhood service, or developing a community-focused business or non-profit initiative