EVOLUTION OF MEDIA LIKE PREHISTORIC.pptx

Prehistoric age is the ancient time using leaves and fire

1. EVOLUTION OF MEDIA

2. Prehistoric Age The Prehistoric Age is the time where there were no written accounts of history. Anything prior to the first written accounts of history is prehistoric. Petroglyphs are carvings or engravings in rocks or caves while pictographs are sketches and paintings that usually depict nature. Megalithic art involves the process of arranging or stacking together artistically the stones or big rocks for a certain purpose. Oyayi or hele are lullabies that represents a mother’s care and love to their child. Mothers sing to their child to sleep.

3. Industrial Age It was in the industrial age where, oral and written forms of communication started. Storytelling was the primary method of delivery. Printing press was developed and later on books too.   Electronic Age Electronic age began when electronic equipment, including computers came into use.

4. Information Age Information age is associated with the digital revolution. This period refers to the rise of several online platforms for communicating. In 1989, Tim Berners-Lee, a graduate of Oxford University, invented the World Wide Web for global information sharing. IBM Simon or the Simon Personal Communicator is the first device that could really be referred to as the first smartphone because it can make and receive call, send faxes and emails, and more. Six Degrees is widely considered to be the very first social networking site. Founded by Andrew Weinreich in 1996, the site has popular features such as profiles, friends list, and school affiliations in one service.

5. Traditional Media Traditional media is synonymous to television, radio, newspaper, newsletter, and other print publications. Traditional Media has a very broad exposure because it considers everyone, regardless of age, as its audience.   New Media New media simply describes content available on-demand through the internet according to webopedia.com According to webopedia.com, new media includes: • Websites and blogs • Streaming audio and video • Chat rooms • Email • Online communities • Social media and sharing platforms • Web advertising • DCD and CD-ROM media • Virtual reality environments

6. New media has a method to accurately target relevant audience, which results for the message to be delivered to the right persons. Social media offers its audience a means of direct communication with the content-producer. They can interact directly. New media creates an active involvement among its audience because it has a two-way form of communication. It welcomes criticisms and attempts to learn from it and getting involved in any discussion. Traditional Media uses New Media According to Inquirer, mobile technologies and social media have been changing the mass media landscape. Beyond the traditional news source, various platforms and models for information dissemination have continued to evolve opening more platforms for online publishing. New media is changing the overall media landscape according to Arceo in her study regarding the Traditional Media and New Media. New media enables content to be easily accessed by everyone and can be in different forms. It creates things from the traditional media more powerful. The success of media lies in its power of storytelling. Storytelling provides a means to document the news, history, character, and identity of a community.