Anti-Trust Practices and Market Power Essay
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FTC s Google Antitrust Investigation
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Abstract........................................................................................... 2
Introduction....................................................................................... 2
Is search giant Google too dominant? ........................................................ 3
Effect of monopoly and oligopoly on Society ............................................... 4
Conclusion.......................................................................................... 4
References.......................................................................................... 4
FTC s Google Antitrust Investigation
Abstract
Antitrust Policy consists of laws and government actions designed to prevent
monopoly and promote competition. On June 23, 2011, the U.S. Federal Trade
Commission initiated an antitrust probe into Google, the world s largest search
engine. FTC s investigation entailed a broad ... Show more content on Helpwriting.net
...
(Macconnell, Brue, amp; Flynn, 2012)
Four particular pieces of federal legislation, as refined and extended by various
amendments, constitute the basic law relating to monopoly structure and conduct. *
Sherman Act of 1980 * Clayton Act of 1914 * Federal Trade Commission Act of
1914 * Celler Kefauver Act of 1950
Is search giant Google too dominant?
One the recent major cases, that the U.S. Federal Trade Commission investigated
for antitrust was Google Inc. Google handles more than two thirds of all web
searches in the U.S. and has captured around 75% of the lucrative search
advertising market, according to eMarketer Inc. and other research firms. (Efrati
amp; Kendall, 2013) Google increasingly has posted links in search results that
steer users to its own specialized sites, such as its business listings, travel search
site or shopping search site. Detractors including business review site Yelp Inc. and
travel sites TripAdvisor Inc. and Expedia Inc. alleged that Google was hogging
more and more Web traffic for itself in a bid to snag more online advertising dollars.
Yelp and others also complained that Google took content from their sites in order to
populate Google s business listings pages and other specialized sites. On June 23,
2011, the U.S. Federal Trade Commission initiated an antitrust probe into Google and