FASHION DISPLAY AND PROMOTION(CONTENT 1).ppt

FASHION DISPLAY AND PROMOTION

1. VISUAL MERCHANDISING
FASHION PROMOTION

2. FASHION PROMOTION

3. Introduction
•Fashion promotion has many different
aspects and applications in the fashion
industry .
•All companies in the fashion industry
need to use fashion promotion
techniques to be successful.
•The promotion techniques utilised by
different brands will relate to the target
markets and their lifestyle .

4. Definition Purpose
•Learners will investigate the
underpinning (idea,motives or devices)
theory of promotional and marketing
policies and relate this to different
brands to understand the current
fashion environment.
•Learners will then apply their research
and understanding to developing their
own brand and promotional campaign.

5. Recognising promotional
activities for fashion product

6. Real Life Runway
•Organizing a fashion show featuring
your store's threads.
•Create a theme , such as winter
summer and autumm.
•Advertise the fashion show with fliers

7. Fashion Plates
•Hire a professional stylist
•Interview a slate of stylist
•Let customers sign up for the stylist
service
•Consider offering free appointment.

8. Super Samples
•Bring out the newest clothes
•High- end boutique retailers
occasionally offers customers a
promotional.

9. FAUNDAMENTALS OF
MERCHANDISING

10. The history of visual
merchandising
•In the beginning of twenty-five century,
visual merchandising is forming as a
science . Nowdays , visual merchandising
became one of the major tool of
bussines promotion which is widely used
to attract customers and increase sales.
•In the twentieth century , well known
artistis such as Salusdor Dali and Andy
Warhol crated window displays.

11. The Role of Visual Merchandiser
•A talent for design , colour and style.
•Creative flair and imagination
•Strong interest in current and future
design trends
•visual/spatial awareness and manual
dexterity

12. Store Design

13. What is store design
•Retail store Design is a branch of
marketing and consided part of the overall
brand of the store
•Retail store design factors into window
displays , furnishings , lighting ,floring ,
music and store layout to create a brand
or spesific appeal .

14. Why is store design important
•Every Design detail positively impact the
way customer feels about the brand , the
company , and spending time in the store .

15. Who Design the store
•Interior Designer

16. How does store design work
•Store designers are either hired by a
company or consult for severl different
boutiques.
•This intern also help layout and build the
design implemented by the corporation .

17. Store Study