Fiat India

good presentation. Do have a look.

1. FIAT INDIA
Perspective Management
Group Members:-
3.Omkar Talvelkar.
4.Pramod Sahu.
5.Naineesh Mankar.
6.Anuja Joshi.
7.Shreyas Laste.

2. FIAT
History History
The history of Fiat began many years ago, at the dawn of Italian
industrialization.
Giovanni Agnelli founded Fiat in 1899 with several investors.
Its first car the 3 ½ CV strongly resembled contemporary Benz, and
had a 697 cc boxer twin engine.
In 1910, Fiat was the largest automotive company in Italy.
By the early 1920s, Fiat had a market share in Italy of 80%.
In 1922, Fiat began to build the famous Lingotto car factory the largest
in Europe up to that time which opened in 1923.

3. FIAT

4. FIAT INDIA
OVERVIEWOVERVIEW
Fiat India Automobiles Private Limited (FIAPL) is a 50-50 Industrial
Joint Venture between Fiat Group Automobiles and Tata Motors
Limited originally incorporated on January 02, 1997.
Currently manufacturing the Palio Stile 1.1 and 1.6 models, premium
Fiat cars such as the Grande Punto and Linea are expected to roll out
soon in the B and C segment from the facility within 2008.
Also owns and controls five internationally renowned brands: - Fiat
Automobiles, Alfa Romeo Automobiles, Lancia Automobiles, Abarth
and Fiat Light Commercial Vehicles & Ferrari.

5. FIAT INDIA
In India, the company was established in 1905, as Bombay Motor Cars
Agency as its sales agent.
Fiat Automobiles signed a licence and servicing contract with Premier
Automobiles Ltd, to manufacturing and selling of 1100 and 1100D Fiat
Padmini cars.
Fiat has achieved a high level of localisation for all its cars, and is
making world-class cars available in India at even more competitive
and affordable prices.
Fiat Automobiles owns the most-admired and sought-after models
worldwide, including the Fiat Lancia, the Ferrari, the Maserati and the
Alfa Romeo.
Fiat is the only automobile manufacturer in the world that has
won the coveted European Car of the Year award nine times. It
is also the only company in the world that manufacturer’s
recyclable car.

6. FIAT INDIA
PRODUCTSPRODUCTS
Fiat Palio StileFiat Palio Stile: -: -
Soft.Soft.
Simple.Simple.
Pure Design.Pure Design.
Dynamic.Dynamic.

7. FIAT INDIA
FIAT PALIO STILE MULTIJET
More Powerful
Noiseless
More Mileage
Little Emission
Fuel Economy

8. FIAT INDIA
FIAT 500FIAT 500
Fun
Sporty
Vintage
Refined
Technological

9. FIAT INDIA
Fiat Bravo
Strong Personality
Comfortable
Exclusive Exterior
and Interior

10. FIAT INDIA
Vision and Mission
The strength of the Brand
Always at your service

11. FIAT INDIA
AeronauticsAeronautics
Fiat itself was an important
aircraft manufacturer, focused
mainly on military aviation.
After the World War I, Fiat
consolidated several Italian
small aircraft manufacturers,
like Pomilio and Ansaldo. Most
famous were Fiat biplane fighter
aircraft of the 1930s, Fiat CR.32
and Fiat CR.42. Other notable
designs were fighters CR.20,
G.50, G.55 and a bomber, the
Fiat BR.20. In 1950s, the
company designed the G.91
light ground attack plane. Then,
in 1969 Fiat Aviazione merged
with Aerfer to create Aeritalia.

12. FIAT INDIA
Blue & MeBlue & Me
Currently available on Fiat 500 and Bravo.
It is the result between Fiat Auto and Microsoft.
The Hands Free System
SMS Reader
Music entertainment

13. FIAT INDIA
Research and Innovation
 The Centro Ricerche Fiat conducts research on engines,
vehicles, electronic systems, production processes and
technical-managerial methodologies.
They have been rewarded with prestigious international
awards:
“The Economist Innovation Award – 2002”
“Legambiente 2002”
“Ferrari Technology Awards”

14. FIAT INDIA
Protecting the
environment
Protecting the environment is
one of Fiat’s main goals.
As part of its commitment, Fiat
has involved not only its
partners in industry, but also
government and local
institutions, in a constant effort
to reduce the environmental
effects of its products and
production processes.
example, are the Athena Project
in Naples and the Electra Parks
in Turin and Livorno, in Italy.

15. SWOT Analysis
S - Strength
W - Weakness
O - Opportunities
T - Threats

16. Strengths
Expansion Of Business
Services
Maintain Position
Understand Market Condition
Flexible And Powerful Engines

17. Weakness
Customers Satisfaction
Luggage Carrying Capacity
Prices Too High

18. Opportunities
Enter Into New Line Of Product
Technology Development And
Innovation

19. Threats
Country To Country Policy
Competitors Intention
Loss Of Key Staff

20. FIAT INDIA
THANK
YOU