Final Internship Presentation

1. Taylor Morris: Internship Summer 2015

2. A Little About Me… Senior at Washington State University Studying Marketing AND Psychology Wants to go into account planning or media buying or continue education with Psychology ! Enjoys traveling, hiking, and cooking!

3. I would like to start with… THE POWER OF SLEEP Let’s Begin!

4. Did you drive drunk to this presentation today?

5. Well of course you didn’t! But… If you did not get enough sleep then you technically did! Driving while tired is equivalent to driving with a blood alcohol content of 0.08% ! According to the Better Sleep Council, 48% of Americans are NOT getting enough sleep!

6. What happens to YOU when you don’t get enough sleep? Depression Appetite & Food Consumption Concentration, Judgment, & Memory Health Concerns Higher Risk of Accidents Death

7. The Power of Sleep Continued.. 3 most important activities for a healthy life: Sleeping Eating Exercising Sleep has the power to affect all aspects of your daily life, getting a full nights rest is vital for a healthy life!

8. Now That We Know How Important Sleep Is... It’s Time to Face the Competition ! Who Are Our Competitors? Macy’s Mattress Depot Savvy Sears Sleep Number

9. What Does Macy’s Offer? Same Brands! Simmons, Sealy, Tempur -Pedic , Sterns & Fosters, and Serta . Customer Service Greeted Asked if I needed help Product Knowledge Was able to tell me about the products Free Delivery On orders over $787 within delivery zone. Sales and Discounts $1 box spring 50% off mattress Macy’s Card Promotes brand loyalty

10. What Does Mattress Depot Offer? Some of the Same Brands! Serta & Sealy Some Product Knowledge Employee training is not as intensive . Lower Price Points Starts at $149.00 Free Same Day Delivery & Free Set Up & Removal of Old Set Minimum purchase required, $399 for local deliveries. Low Price Guarantee 10% Guarantee 120 Day Comfort Guarantee Must purchase protector Good for exchange or store credit.

11. How We Are Leaving Our Competitors in the Dust … What Sleep Country Provides Guests: Product Knowledge Professionalism Comfort Test Personalized Sales Process Probing Schmoozing More probing! How Does This Set Us Apart? We focus on the needs & wants of the Guest ! We do not pre-judge! We take time to get to know our guests. We listen, observe body language, and make sure our Guest’s are comfortable.

12. Sleep Country Excels! Our Services Go Above and Beyond! Free delivery on ALL orders! Same day delivery before 2 pm. Free returns! Free pick up and removal of old set! 100 day comfort guarantee!

13. It Just Keeps Getting Better! Sleep Country cares about it’s community! Sleep Country continuously hosts f oster k ids donation programs. Each district participates in quarterly volunteer events!

14. Skagit Project Homeless Connect

15. Interview With Kyle Higman My Next Assignment… Who is Kyle Higman ? Media buyer for Sleep Train Graduated from Penn State in 2006 with an advertising & public relations degree. Got her start at Q13 in the sales department with Dave Kanap . What her job entails…

16. What I Learned This Summer …

17. Class 420!

18. Thank You For Coming! And, REMEMBER…