fortune Magzine recognized company BMW .ppt

these slides give thorough view of company

1. 1
BMW Group’s
“We are BMW. We don't just build cars, we create emotions, enthusiasm, fascination, We are BMW. We don't just build cars, we create emotions, enthusiasm, fascination,
goose bumps guaranteed.”goose bumps guaranteed.”
Presented to:
Sir. Hassan Danial Aslam
Presented by:
Muhammad Ali Raza
Roll No # 116
MBA 7
th
HRM

2. 2

3. When was BMW founded?
 BMW was founded in Munich, Germany in 1916 as the 'Bayerische Flugzeugwerke AG' (BFW).
 In 1917, the Bayerishe Motoren Werke GmbH (or in English the Bavarian Motor Works) was created.

5. 5
History of BMW?
Year Historic Information
1916 BMW formed under name Bayerische Flugzeug-Werke (BFW).
1917 Adopted BMW name and stylised propeller in blue / white segments, the colours of the Bavarian
coat of arms.
As a result of war, the small company appreciated rapid growth.
1919 BMW IV six cylinder engine achieved a world record altitude of 9,760m
 
(32,000 ft).
1923 First BMW motorcycle, the R32 twin, is launched.
1928 BMW starts car manufacture.
  The first car was an Austin Seven built under licence.

6. 1929 Ernst Henne achieved a world motorcycle speed record of 134 mph on a BMW R37 (pictured).
1933 The 303 (pictured) was BMW's first car powered by a ‘six cylinder’ engine (1.2 litres!). It also had
the ‘kidney shaped’ radiator grill - still a typical BMW motif.
1936 The legendary BMW 328 was presented and up to 1940 revolutionized the two litres sport car.
1939 Schorsch Meier won the 1939 Senior TT with the Kompressor BMW.

7. 7
1939/45 BMW produced the 132 and 801 radial engines for the Focke-Wulf 190 and the BMW 003 gas
turbine engine - the first jet to fly in a combat aircraft (Arado 234 and Messerschmitt 262).
1945 BMW lost its Eisenach car plant to the Russian sector.
 Its Munich plant was heavily damaged
(with all worthwhile machinery taken as war reparation).
  The company ‘survived’ making pots
and pans, spades and bicycles.
1947 Designs for the first post-war BMW motorcycle were ready.
1948 BMW built its first post-war car - BMW 501 six cylinder.
1954 BMW built the 502 V8 (pictured) - Germany's first post-war V8 and takes a licence to build the
Isetta 'bubble car'.
1956 BMW launches the 507 (pictured)
 and 503 four seat convertible and coupe.
1959 BMW in financial crisis.
  On the brink of being taken over by Daimler-Benz, small shareholder
opposition resisted a 'yes' vote.

8. 8
1962 The ‘New Class’ BMW 1500 (pictured) 're-launched' BMW as a maker of high quality, sport
compact saloons.
1966 A smaller two door range - the 02 - was launched together with a large six cylinder BMW 2500.
BMW took over Hans Glas GmbH of Dingolfing - this remains BMW's largest plant and is today
run by the son of the founder, Hans Glas.
1969 Redesigned flat-twin BMW motorcycles built at new plant in Spandau, Berlin.
1970 Eberhard V. Kuenheim becomes Chairman of the Board of Management. In his time in this role,
BMW developed into a brand of global standing.
1972 Munich HQ four cylinder building opened (pictured).
Second Dingolfing plant opened.
BMW assembly started at Rosslyn, South Africa.
BMW Motorsport GmbH founded.
Start of production of the 5 Series (E12). Electrically powered 2002s led the Munich Olympic
marathon.
1973 BMW win European Touring Car Championship and European Championship for F2 cars.

9. 9
1974 The first European production turbocharged car, BMW 2002 Turbo, is launched (pictured).
1975 The first 3 Series (E21) and the first Art Car by
Alexander Calder, is unveiled (pictured).
1976 The 6 Series (E24) and the R100RS Motorcycle, are launched.
1977 The first 7 Series (E23), is launched (pictured).
1978 The BMW M1 is unveiled (pictured).

10. 10
1980 BMW (GB) Ltd. Formed (renamed BMW (UK) Ltd. In 2005).
1981 The BMW Enduro motorcycle, R80G/S is launched and wins the Paris-Dakar rally.
1983 BMW wins the F1 World Championship. Road engine block M12 engine powering Nelson
Piquet's Brabham BT52-BMW is the first turbocharged engine to win the title.
K Series four cylinder bikes launched.
1985 BMW Technik GmbH was set up as a think tank to realise ideas and concepts for the future.
1986 BMW M3 launched, becoming the most successful touring car racer ever.
1987 BMW Z1 - first car developed by BMW Technik GmbH (pictured here).
New BMW Research & Innovation centre - FIZ - officially opened to house 6,000 engineers
under one roof.
New 750i powered by first German V12 engine to be produced since 1930s.
1990 BMW 850i launched.
BMW Rolls-Royce GmbH aero engine company founded.

11. 11
1991 BMW car recycling initiative begins.
BMW E1 electric concept car unveiled.
1992 Construction of plant in Spartanburg, South Carolina begins.
1993 Eberhard von Kuenheim retires after 25 years at the helm of BMW.
Bernd Pichestrieder is new Chairman.
New Boxer R1100RS and F650 motorcycles launched.
1994 BMW acquire Rover Group from BAE.
Introduction of 3 Series Compact.
With the purchase of Rover, BMW take over Oxford plant.
1995 New 5 Series (E39), is launched.
1996 Integration of Rover.
Joint venture with Chrysler to build engines in Brazil.
BMW Z3 Roadster born.
1998 Rover 75 launched. BMW acquires the right to the name Rolls-Royce for cars.
Rolls-Royce comes to BMW.
1999 BMW X5, Z8 Roadster and Z9 coupe (pictured) launched.
BMW win Le Mans with V12LMR.

12. 12
2000 Rover sold to The Phoenix Consortium and Land Rover sold to Ford.
BMW keep MINI brand. BMW C1 offered for sale.
BMW re-enter F1 with BMW WilliamsF1 team (BMW Williams F1 car pictured).
New M3 launched.
Clean Energy concept accelerated at EXPO 2000.
2001 MINI is launched.
MINI One (pictured) and MINI Cooper go on sale.
New 7 Series revealed.
Opening of Hams Hall.
2002 MINI Cooper S launched. New 7 Series on sale in the UK.
Hydrogen World Tour visits the UK (BMW CleanEnergy hydrogen-powered car pictured).
2003 Assumed marque responsibility for Rolls-Royce
 
Motor Cars.
Launch of Rolls-Royce Phantom (pictured).
Goodwood plant is opened. The MINI One D is launched.
2004 The MINI Convertible, 1 Series, 6 Series Convertible and X3 Sport Activity are launched (BMW
1 Series pictured).
BMW celebrate 3 significant milestones, the 75th anniversary of the BMW badge appearing on a
car, the 80th anniversary of the first BMW sports motorcycle and the 50th anniversary of the
BMW light-alloy V8 engine.

13. 2005 The new 3 Series (pictured), 7 Series and M5 are launched.
2006 £17 million BMW Group Academy UK opens (pictured).
BMW manufacturing produces one millionth vehicle.
Second generation MINI launched.
2007 The millionth MINI is delivered (MINI One pictured).
BMW Hydrogen 7 available to selected customers.
The Rolls-Royce Phantom Drophead Coupe is released from Plant Goodwood.
The second generation MINI One and MINI Cooper D are launched.
MINI Clubman goes on sale (from November).
 
2008 BMW 118d wins World Green Car of the Year.
BMW EfficientDynamics honoured with environmental awards from What Car? and Fleet News.
Ofsted awards its highest accolade to BMW Group Academy UK.
BMW awarded first prize for Group Sustainable Value Report at the Corporate Responsibility
Reporting Awards 2007.
BMW wins International Engine of the Year for fourth consecutive year.
The new X6 is launched.
The new Electric MINI E is unveiled at the Los Angeles Autoshow.

14. 14
2009 The new BMW Z4 (pictured), X1, 730Ld (7 Series) and the new MINI Convertible is launched.
The new 116d BMW’s most fuel efficient and least polluting vehicle is launched.
BMW Group named as ‘greenest premium manufacturer by Clean Green Cars website and wins
accolades at Fleet News Awards 2009 for fuel saving and emission reducing technologies.
BMW scoops honours from Business Car magazine including ‘Manufacturer of the Year’, ‘Green
Manufacturer of the Year’, ‘Green Initiative of the Year’ and ‘Executive Car of the Year’ for the
BMW 5 Series.
Rolls Royce announces new model series the Rolls Royce Ghost.
MINI celebrates 50 years of production.
BMW launches the New BMW S 1000 RR and the new BMW M3 Coupé.
BMW announces new Concept 5 Series Gran Turismo.
BMW 3 Series is proclaimed Best Fleet Car in the annual Fleet World honours.
BMW Group receives a host of honours at the What Car? Green Car Awards and the Which?
Awards 2009.
BMW wins triple victory in the Engine of the Year Awards 2009.

15. Three brands, one vision:
BMW Group's worldwide mission statement is:
"The mission statement up to the year 2020 is clearly defined: the BMW Group is the
world's leading provider of premium products and premium services for individual
mobility."

17. 1st quarter 20121st quarter 2011* Change in %
Deliveries to
customers
Automobiles 425,528 382,758 11.2
Thereof:
356,548 321,175 11.0
 
 
BMW (units)
 
 
MINI (units) 68,210 60,860 12.1
 
 
Rolls-Royce (units) 770 723 6.5
 
 
Motorcycles (units) 27,015 25,049 7.8
Thereof:
24,373 23,109 5.5
 
 
BMW (units)
 
 
Husqvarna (units) 2,642 1,940 36.2
   
Workforce
1
101,260 96,045 5.4
    
Revenues (euro
million)
18,293 16,037 14.1
Revenues

18. Key people
Norbert Reithofer(CEO), Joachim
Milberg (Chairman of the
supervisory board), Adrian van
Hooydonk Design Director
Operating income €8.006
 billion (2011)
Profit €4.881
 billion (2011)
Total assets €123.42
 billion (2011)
Total equity €27.10
 billion (2011)
Employees 102,007 (2011)

19. What are BMW Group brands?
BMW Group manufactures automobiles and motorcycles worldwide to premium standards and
outstanding quality for all its brands.
BMW
The BMW brand stands for one thing: sheer driving pleasure. Sporting and dynamic
performance combined with superb design and exclusive quality.
 
MINI
In July 2001 the new MINI was launched. The MINI is manufactured at BMW Group's Plant
Oxford.
Rolls–Royce Motor Cars
Since 1904 Rolls-Royce has created instantly recognisable and evocative motor cars that have
made the enduring icon all over the world.
Rolls-Royce Motor Cars has been part of the BMW Group since 1998 and trading started on
January 1, 2003.
For over 100 years, motor cars of the Rolls-Royce brand have stood for truly outstanding
engineering, quality and reliability.

20. About Rover Group?
 In January 1994 BMW acquired the Rover Group from British Aerospace.
 The two companies retained their separate identities.
 Despite enormous investment of £3 billion in the Rover Group, the Rover brand led to continued losses
over £2 million a day in early 2000.
 May 2000 Rover Cars was sold to The Phoenix Consortium and Land Rover to Ford.
 In July 2001 the new MINI was launched. The MINI is manufactured at BMW Group's Plant Oxford.

21. How much does BMW Group spend on environmental matters?
 In 1999 BMW Group was the first carmaker in the world to uniformly
certify all its production sites to international environmental management
standards.
 
 In total, BMW Group has invested around €20.7 million (Germany only)
in 2006 into product related environmental protection.

23. What BMW is doing to reduce CO2
 emissions from its vehicles?
 The BMW Group is taking responsibility to protect the climate through Efficient

Dynamics.
 These efficiency measures reduce fuel consumption and
CO2emissions and are implemented without compromising engine performance.

25. What are BMW's main products and services?
BMW Group products are in great demand worldwide.
The BMW Car and Motorcycle range comprises:
1 Series The BMW 1 Series was launched in 2004 and was the first sports hatch in the highly competitive
compact car segment. The 1 Series is available in 3-door and 5-door hatch, as well as Coupé and Convertible.
Models come in a range of petrol and diesel engine sizes. Efficient Dynamics technology was introduced
across the 1 Series range in 2007.
3 Series The BMW 3 Series is the benchmark premium sports saloon, and continues to define the compact
executive car segment. The current 3 Series was launched in 2005 and revised in 2008, and is available in
four models: Saloon, Touring, Coupé and Convertible. The Saloon and Touring are offered in ES, SE and M
Sport and the Coupé and Convertible are available in SE and M Sport. All 3 Series models come in a variety
of petrol and diesel engine sizes.

26. 5 Series The BMW 5 Series car was launched in 2003 and is available in both Saloon and Touring models
with a number of petrol and diesel engine options. The 5 Series is known for its agility, performance and
driving dynamics. Following mid-life changes in 2007 with the development of new Efficient Dynamics
technologies, it continues to be a globally successful executive car.
6 Series The BMW 6 Series comes in two models, Coupé and Convertible, and is available in a
number of petrol and diesel engine sizes. Launched in 2003, the 6 Series has become renowned for
its sporting elegance and cutting-edge design. New engines and Efficient Dynamics measures were
introduced in 2007, as well as Sport models. In 2008 the models are being offered with a new sports
M package aimed at enhancing driving dynamics and adding a more sporting appearance.

27. 7 Series The 7 Series is BMW’s luxury Saloon, combining performance, elegance and dynamic appeal. The
7 Series comes in a range of petrol and diesel engine models in standard and long-wheelbase derivatives.
The model series has a progressive design and a version of the previous 7 Series has been developed using
hydrogen as a fuel source. In 2007, BMW Hydrogen 7 was made available to selected influencers on a trial
basis.
X3The X3 Sports Activity Vehicle (SAV) was launched in 2004 and is available in SE and M Sport in a
range of engine models. The X3 received mid-life changes in 2006, with new engine technology and
design changes. The X3 features the xDrive all-wheel drive system and offers a combination of
practicality, modern design and exceptional technology.

28. X5The BMW X5 was the first car in the Sports Activity Vehicle Segment, when it launched in 1999. The
new X5 was launched in 2007 and is available in SE and Sport with a range of petrol and diesel engine
models. These can appeal to buyers who enjoy the command driving position, as well as the dynamic
driving characteristics of a BMW.
X6The BMW X6 offers a unique proposition: four-wheel and drive model, high levels of performance
combined with a sports car coupé body style. The BMW X6 model range, launched in 2008 is
turbocharged and has Efficient Dynamics technology to enhance performance and economy yet reduce
emissions. The emissions are 217g/km CO2 to ensure the model falls into the Band F Vehicle Excise Duty
tier.

29. Z4The Z4 is BMW's premium sports car range, with Z4 Roadster and Coupé models available in a variety
of engine sizes. The range, which was launched in 2003, uses innovative technology and a lightweight
engine to offer the ultimate ‘wind-in-your-hair’ driving experience.
M Series BMW M combines technology and expertise gained from BMW's motorsport activities and
translates it for the road. BMW M launched its first road car (M1) in 1978 and the range has since expanded
to include the M3 Coupé, Convertible and Saloon, the M5 Touring and Saloon, the M6 Coupé and
Convertible and the Z4 M Roadster and Coupé.

30. BMW Motorcycle There are two models in this series: R (pictured) and K. The BMW Motorcycles are
available in five varieties. These include High Performance, Enduro, Urban, Xcountry, Sport and Tour, and
each variety is available in a range of models and engine sizes.
MINIMINI is one of the most entertaining cars on the road, with dynamic performance and handling and an
unmistakable appearance that makes it instantly recognizable. It is currently available in a range of models
including: MINI Hatch (MINI One, MINI Cooper, MINI Cooper D, MINI Cooper S), MINI John Cooper
Works, MINI Convertible (MINI One Convertible, MINI Cooper Convertible, MINI Cooper S Convertible)
and MINI Clubman (MINI Cooper D Clubman, MINI Cooper Clubman, MINI Cooper S Clubman). MINI is
produced in England and is now sold in over 70 countries worldwide.

31. 31
Rolls-Royce Motor Cars vehicles
•2003– Phantom
•2007– Phantom Drop head Coupé
•2008– Phantom Coupé
•2010– Ghost

32. •BMW E52 — (2000–2003) Z8
•BMW E53 — (2000–2006) X5
•BMW E60 — (2004–present) 5 Series
•BMW E61 — (2004–2007) 5 Series Touring/Sports Wagon
•BMW E62 — (2004–2007) 5 Series Protection
•BMW E63 — (2004–present) 6 Series Coupé
•BMW E64 — (2004–present) 6 Series convertible
•BMW E65 — (2001–2007) 7 Series short wheelbase
•BMW E66 — (2001–2007) 7 Series long wheelbase
•BMW E67 — (2001–2007) 7 Series Protection
•BMW E68 — (2005–2007) Hydrogen 7
•BMW E70 — (2007–present) X5
•BMW E71 — (2008) X6
•BMW E72 — (2009) X6 Hybrid
•BMW E81 — (2007–present) 1 Series (3-door)
•BMW E82 — (2007–present) 1 Series Coupé
•BMW E83 — (2004–present) X3
•BMW E84 — (2009–present) X1
•BMW E85 — (2003–present) Z4
Products

33. •BMW E86 — (2006–present) Z4 Coupé
•BMW E87 — (2004–present) 1 Series (5-door)
•BMW E88 — (2008) 1 Series Convertible
•BMW E89 — (2009) Z4
•BMW E90 — (2005–present) 3 Series
•BMW E91 — (2005–present) 3 Series Touring/Sports Wagon
•BMW E92 — (2006–present) 3 Series Coupé
•BMW E93 — (2007–present) 3 Series Convertible
•BMW F01 — (2008) 7 Series
•BMW F02 — (2009) 7 Series long wheelbase
•BMW F03 — (2008) 7 Series Protection
•BMW F04 — (2011) 7 Series ActiveHybrid
•BMW F07 — (2009) 5 GranTurismo
•BMW F10 — (2010) 5 Series
•BMW F11 — (2011) 5 Series Touring/Sports Wagon
•BMW F12 -(2011) 6 Series
•BMW F13 - (2011) 6 Series Convertible
•BMW F20 - (2011) 1 Series
•BMW F25 - (2012) X3
•BMW F30 - (2012) 3 Series

35. Questions?