GE2402_Lesson 3_Building an RfP Response Proposal (Updated Summer 2024)_Teacher.pptx

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1. GE 2402 English for Business Communication Lesson 3 Building an RfP Response Proposal

2. Reading The Story So Far … Deconstructing a response proposal Analysing samples of response proposals Introducing Assignment 1 – The RfP Response Proposal Forming groups, choosing Team Leaders, and thinking of a company name Writing a response proposal (group work)

3. Evaluating Students’ Samples

4. Overall feedback on your practice Salutation and closing Hi Dawn…Best regards (may be a little informal) Hi Everyone (should be addressed to Dawn and cc- ed to others) Opening line – intertextual references Thank you for your email (a little cliche ) I’m thrilled to have this opportunity…(this doesn’t sound like Vivek ) I wanted to congratulate the team… (what to congratulate on ?) Relaying the bad news in the first line (e.g. Unfortunately, I will not be able to attend…/As far as I am informed [concerned], I am sorry that I could not be available [I would not be able to]…). Should avoid the bad news in the opening line. Key Message Mostly clear, but should pay attention to paragraphing (e.g. avoid writing the entire message in one paragraph; incorrect use/lack of linking phrases; too wordy Tone Mostly polite and appropriate for the writer-reader relationship. Try to use “would” instead of “will” to show more politeness.

5. These people should be on the cc list instead. Inappropriate: Use either Ms. Chen or Dawn , but not Ms. Dawn Inappropriate greeting; Not necessary as the name ‘Vivek’ is at the bottom. More precisely speaking, this is not the great news to be excited about. The exciting news should be you now have a chance to win a big project! Careful with spelling esp. to your boss! Too wordy; be concise a gerund must be used after "looking forward to“  ‘working’. The explanation is too wordy and overly detailed. Not only "physically", but also "remotely" or "virtually"! This is somewhat misleading! This is not a correct signal - The clause does not serve as a reason for your reading of the RfP or your ideas/ questions about the response. Inappropriate adjective for ‘opportunity’; better use "excellent" or "marvelous" instead. Also, the idea of ‘excellent opportunity’ has already been mentioned in the first paragraph so it is repetitive here. Inappropriate to thank your subordinate to attend a meeting for you in this email. After "please", you should always use the base form of the verb. Consideration of what? You are not seeking the CEO’s or the team’s consideration. Avoid using stock phrases carelessly; only use appropriate phrases.

6. Very concise Appropriate style and tone Professional language

7. Task J(iii): Read Dawn’s second email in this chain which acknowledges Vivek’s (your) reply. To: Vivek, Sam, Tony, Melinda, Prasad From: Dawn Subject: Re. GlobeNet RfP Dear everyone, Thanks for your prompt responses and I look forward to meeting you all on the 5th at 9am. The meeting agenda is attached to this email. We will organise coffee and breakfast for those of you that are here physically. The rest of you are welcome to buy breakfast on us and send receipts to Melinda. As you know, Vivek is on holiday, but his deputy, Prasad, has kindly agreed to attend the meeting to ensure that the IT department has a voice in this urgent meeting. The recording of the meeting will be sent to Vivek after the meeting for his reference. Before this weekend, can everyone please circulate ideas/questions about the bid. As previously mentioned, please read the RfP, read each other’s responses and I look forward to a fruitful discussion on the 5th. I will chair the meeting and make sure we do not exceed an hour. See you soon, Dawn Internal Business E mail E xchanges Source: Lockwood, J., & Elias, N. (2021). Developing global business communication in Asia – A business simulated case study approach . Routledge.

8. Please now open the Lesson 3 Handout in Canvas.

9. A Request for P roposal was sent by GlobeNet to CommunicAsian Source: Lockwood, J., & Elias, N. (2021). Developing global business communication in Asia – A business simulated case study approach . Routledge.

10. Dawn confirmed that CommunicAsian would respond to the RfP.

11. Task Ai : Read The Story So Far . At four o’clock Singapore time there were five people logged into the Zoom virtual meeting. Dawn and Tony were joined by Vivek and Prasad from Bangalore, Melinda, the finance manager from the Philippines, and Samantha, the head of Talent Management, who was sitting opposite Dawn in Singapore. Dawn checked that everyone had read the RfP and said: “Okay. I can confirm that we are definitely going to respond. We have four weeks to put together a killer proposal , so this meeting is about who should be on our response team and how we should run it. I shall lead this one.” “I’ve been thinking about the name,” said Tony. “I think ‘Roam like you’re home’ is too dated , it doesn’t speak to smartphone users. How about something like Connection Selection?” “Tony, we’re not coming up with the campaign now. This is about planning.” Dawn grinned at Samantha and mouthed the words “how do we rein him in ?” Samantha smiled too, and moved in front of the screen. “I have a few questions,” she began. “What skills are we going to need on the team, and do we have them in-house at the moment? Do we want all the team members to be full-time on the proposal until it’s done?” “I can’t be full-time,” said Vivek. “I can’t just drop everything. I can do my bits and we can conference at the end of each day.” Dawn cut in , “I was thinking we’d bring the team to Singapore and give them one of the conference rooms. Face-to-face is more productive, it builds the team spirit more.” Dawn looked to Samantha for support, and she nodded, but before she could speak, Vivek came back. “We spent a fortune on technology and networks and then we don’t want to use it?” Tony added his comment. “I’m going to need to be in Hong Kong because that’s where the client manager, Celia is based, right? I can send my best account manager to Singapore if that’s useful.” “I can do that too,” said Vivek. “Who do we have who knows the mobile phone business, especially in UK?” said Samantha. “I can’t think of anyone. If we need a consultant , they will probably be in the UK.” There was a silence that lasted almost a minute before Melinda, the finance manager, broke it . “I was hoping to get clarity on what the budget should be for the proposal preparation, but it seems we are not even close.” Dawn knew she had to do something or else what started as an exciting opportunity would become a list of problems. “Right,” she said, “there were a lot of good points raised. I would like everybody to consider those and send me their thoughts by tomorrow morning 10.00 a.m. Vivek and Tony, consider what you would need to do, and how it could work virtually, oh, and list any problems you foresee . I will put all your ideas together and set the direction . We should aim to have the team in place by next Monday.” There were smiles and goodbyes as everyone exited the meeting, and Dawn breathed a sigh of relief. This team was not going to be easy. Source: Lockwood, J., & Elias, N. (2021). Developing global business communication in Asia – A business simulated case study approach . Routledge.

12. Pre-task: Identify the Chairperson’s meeting strategies Opening the meeting, checking attendance, ensuring members are prepared, and confirming future business Setting the agenda for the meeting Keeping the meeting agenda on track Allowing members to ask questions Allowing discussion Interrupting to make a suggestion Allowing discussion, suggestions and asking of questions Jumping in to end negative discussion/arguing Assigning work to participants to complete by a deadline Informing participants of her and the team’s next steps

13. Unit 3 The Story So Far… BUILDING A PROJECT TEAM At four o’clock Singapore time there were five people logged into the Zoom virtual meeting. Dawn and Tony were joined by Vivek and Prasad from Bangalore, Melinda, the finance manager from the Philippines, and Samantha, the head of Talent Management, who was sitting opposite Dawn in Singapore. Dawn checked that everyone had read the RfP and said: “ Okay. I can confirm that we are definitely going to respond. We have four weeks to put together a killer proposal , so this meeting is about who should be on our response team and how we should run it. I shall lead this one .” “I’ve been thinking about the name,” said Tony. “I think ‘Roam like you’re home’ is too dated , it doesn’t speak to smartphone users. How about something like Connection Selection?” “ Tony, we’re not coming up with the campaign now. This is about planning.” Dawn grinned at Samantha and mouthed the words “how do we rein him in ?” Samantha smiled too, and moved in front of the screen. “ I have a few questions,” she began. “What skills are we going to need on the team, and do we have them in-house at the moment? Do we want all the team members to be full- time on the proposal until it’s done? ” “ I can’t be full-time,” said Vivek. “I can’t just drop everything. I can do my bits and we can conference at the end of each day.” Dawn cut in “I was thinking we’d bring the team to Singapore and give them one of the conference rooms. Face-to-face is more productive, it builds the team spirit more.” Dawn looked to Samantha for support, and she nodded, but before she could speak, Vivek came back. “ We spent a fortune on technology and networks and then we don’t want to use it? ” Tony added his comment. “I’m going to need to be in Hong Kong because that’s where the client manager, Celia is based, right? I can send my best account manager to Singapore if that’s useful.” “ I can do that too ,” said Vivek. “ Who do we have who knows the mobile phone business, especially in UK?” said Samantha. “I can’t think of anyone. If we need a consultant they will probably be in the UK.” There was a silence that lasted almost a minute before Melinda, the finance manager, broke it . “I was hoping to get clarity on what the budget should be for the proposal preparation, but it seems we are not even close.” Dawn knew she had to do something or else what started as an exciting opportunity would become a list of problems. “ Right,” she said, “there were a lot of good points raised. I would like everybody to consider those and send me their thoughts by tomorrow morning 10.00 a.m. Vivek and Tony, consider what you would need to do, and how it could work virtually, oh, and list any problems you foresee . I will put all your ideas together and set the direction . We should aim to have the team in place by next Monday. ” There were smiles and goodbyes as everyone exited the meeting, and Dawn breathed a sigh of relief. This team was not going to be easy. Dawn Tony Samantha Vivek Melinda

14. Unit 3 The Story So Far… BUILDING A PROJECT TEAM At four o’clock Singapore time there were five people logged into the Zoom virtual meeting. Dawn and Tony were joined by Vivek and Prasad from Bangalore, Melinda, the finance manager from the Philippines, and Samantha, the head of Talent Management, who was sitting opposite Dawn in Singapore. Dawn checked that everyone had read the RfP and said: “Okay. I can confirm that we are definitely going to respond. We have four weeks to put together a killer proposal , so this meeting is about who should be on our response team and how we should run it. I shall lead this one.” “I’ve been thinking about the name,” said Tony. “I think ‘Roam like you’re home’ is too dated , it doesn’t speak to smartphone users. How about something like Connection Selection?” “Tony, we’re not coming up with the campaign now. This is about planning.” Dawn grinned at Samantha and mouthed the words “how do we rein him in ?” Samantha smiled too, and moved in front of the screen. “I have a few questions,” she began. “What skills are we going to need on the team, and do we have them in-house at the moment? Do we want all the team members to be full-time on the proposal until it’s done?” “I can’t be full-time,” said Vivek. “I can’t just drop everything. I can do my bits and we can conference at the end of each day.” Dawn cut in “I was thinking we’d bring the team to Singapore and give them one of the conference rooms. Face-to-face is more productive, it builds the team spirit more.” Dawn looked to Samantha for support, and she nodded, but before she could speak, Vivek came back. Opening the meeting, checking attendance, ensuring members are prepared, and confirming future business Setting the agenda for the meeting Keeping the meeting agenda on track Allowing members to ask questions Allowing discussion Interrupting to make a suggestion Dawn is the Chairperson (Team Leader) Let’s analyse Dawn’s actions during the meeting… (Chairperson/Team Leader please take note.)

15. “We spent a fortune on technology and networks and then we don’t want to use it?” Tony added his comment. “I’m going to need to be in Hong Kong because that’s where the client manager, Celia is based, right? I can send my best account manager to Singapore if that’s useful.” “I can do that too,” said Vivek. “Who do we have who knows the mobile phone business, especially in UK?” said Samantha. “I can’t think of anyone. If we need a consultant they will probably be in the UK.” There was a silence that lasted almost a minute before Melinda, the finance manager, broke it . “I was hoping to get clarity on what the budget should be for the proposal preparation, but it seems we are not even close.” Dawn knew she had to do something or else what started as an exciting opportunity would become a list of problems. “Right,” she said, “there were a lot of good points raised. I would like everybody to consider those and send me their thoughts by tomorrow morning 10.00 a.m. Vivek and Tony, consider what you would need to do, and how it could work virtually, oh, and list any problems you foresee . I will put all your ideas together and set the direction . We should aim to have the team in place by next Monday.” There were smiles and goodbyes as everyone exited the meeting, and Dawn breathed a sigh of relief. This team was not going to be easy. Dawn is the Chairperson (Team Leader) Let’s analyse Dawn’s actions during the meeting… (Chairperson/Team Leader please take note.) Allowing discussion, suggestions and asking of questions Jumping in to end negative discussion/arguing Assigning work to participants to complete by a deadline Informing participants of her and the team’s next steps

16. Task Aii: The teacher will assign one question to each group to answer to the class. What does Dawn confirm? Who will be in control of the project? How long does CommunicAsian have to make a ‘killer’ response? What does that mean? Group 1 2. What is one thing Tony does that annoys Dawn? Why does Tony need to be ‘reigned’ in? Group 2   How does Vivek feel about working full-time on the proposal? How does Vivek feel about working face-to-face in Singapore on the project? Why? Group 3 What does Tony need to do and what does he suggest? What do Vivek and Tony seem to agree on? Group 4    Why did Dawn end the meeting? What has she asked everyone to do next? What will Dawn do next? How do Melinda and Dawn feel at the end of the meeting? Why? Group 5  

17. Let’s take another look at the RfP sent recently to CommunicAsian from GlobeNet.

18. GlobeNet Communications Request for Proposal Project: “Roam like you’re Home” Project Overview GlobeNet has a 10-year history of successful mobile phone SIM card sales in the United Kingdom, focused on short term SIM cards for visitors to the country. GlobeNet has partnership agreements with network providers in Middle Eastern countries so that visitors from there can call home at reduced rates. Some 70% of its business is 21-day duration SIM cards offering unlimited call minutes and texts and 8 GB data downloads. The other 30% offers similar services but allowing top-up on a pay-as-you-go basis. GlobeNet has recently signed agreements with network providers throughout East and Southeast Asia and wants to offer SIM cards to these citizens visiting United Kingdom. The project is code named ‘Roam like you’re Home’ and will allow the SIM purchaser to nominate two Asian countries to be included in the free call minutes. The project has three key deliverables: Develop the message to market the product throughout Asia, but initially in three test markets to validate the concept Develop the strategy to deliver the message (including social media, influencers, placements, and partnerships) Propose measures to track the success of the project and programme Deconstructing a Request for Proposal (RfP) Task Bi : Take another look at the RfP from GlobeNet received by CommunicAsian. Source: Lockwood, J., & Elias, N. (2021). Developing global business communication in Asia – A business simulated case study approach . Routledge. Notice

19. 1.1 Timeline and Point of Contact Please confirm within 72 hours if you plan to respond to the RfP. All respondents are invited to a meeting next week at which any questions and explanations on the RfP will be addressed. Respondents may submit questions in advance of the meeting. All questions and answers will be shared with all respondents. Your proposal response is requested within 4 weeks and should be sent to Celia Tang, Marketing Director. Celia will also be the point of contact for any questions. Please note our offer of a virtual meeting for all potential bidders on September 27th at 9 a.m. GMT. 1.2 Selection Criteria GlobeNet is looking for a partner in Asia for the first time, so the creativeness of the message and the ability to track its performance and adapt as necessary will be most important. Relevant previous experience will also be considered. Celia Tang will make recommendations to the final decision maker, Trevor Lavender, the London-based CEO. Source: Lockwood, J., & Elias, N. (2021). Developing global business communication in Asia – A business simulated case study approach . Routledge.

20. Project Goals and Potential Target Segments The goal of the project is to build awareness of the offering and to sell the SIM cards within the home country (in local currency) rather than depend on the customer choosing GlobeNet when he or she arrives in UK. Based on our experience and statistics of travel, we believe that there are three main segments to target: Students planning to study in UK Holidaymakers planning longer than 10 days in UK Nurses recruited to UK from Asia These segments may require different messages and value propositions. Budget and Analytics GlobeNet does not intend to set a budget for the project at this stage. However, in your response we want you to segregate cost estimates between fixed: the costs we will be committed to regardless of the project’s success performance, and controllable: the costs we will incur based on successful revenues from sales. Most importantly, we are looking for your proposals on how the project outcomes are to be measured, including possibly a mixture of brand awareness surveys, SIM card sales figures, and trends over time. These will need to be related to country, region, and/or target demographic. Next Steps Please sign up to our virtual meeting on 27th September 9 a.m. GMT by emailing Celia Tang on [email protected] . Source: Lockwood, J., & Elias, N. (2021). Developing global business communication in Asia – A business simulated case study approach . Routledge. Notice

21. 1.1 Timeline and Point of Contact Please confirm within 72 hours if you plan to respond to the RfP. All respondents are invited to a meeting next week at which any questions and explanations on the RfP will be addressed. Respondents may submit questions in advance of the meeting. All questions and answers will be shared with all respondents. Your proposal response is requested within 4 weeks and should be sent to Celia Tang, Marketing Director. Celia will also be the point of contact for any questions. Please note our offer of a virtual meeting for all potential bidders on September 27th at 9 a.m. GMT. 1.2 Selection Criteria GlobeNet is looking for a partner in Asia for the first time, so the creativeness of the message and the ability to track its performance and adapt as necessary will be most important. Relevant previous experience will also be considered. Celia Tang will make recommendations to the final decision maker, Trevor Lavender, the London-based CEO. Source: Lockwood, J., & Elias, N. (2021). Developing global business communication in Asia – A business simulated case study approach . Routledge.

22. Deconstructing A Response proposal

23. A Response Proposal Task Bii: Work in small groups. Brainstorm answers to the following questions. a. What is a business proposal? b. What should be included in a proposal?

24. Common Proposal Sections (Headings) Introduction Proposal Summary Our Approach Our Team Pricing, Terms and Conditions (Note: These are flexible; your team may choose other headings/different wording.)

25. A Response Proposal Task Biii : Work with your groupmates. Imagine you are CommunicAsian and your team has decided to use the five headings below in your RfP Response Proposal to GlobeNet. Discuss these questions with your groupmates: 1. Introduction 2. Proposal Summary 3. Our Approach 4. Our Team 5. Pricing, Terms and Conditions Which of these sections do you think are the most and least important (according to what GlobeNet would be most interested in)? Which would be longest and shortest? Why? Which of these sections do you think would require current market research to persuade GlobeNet to award the contract to you? Why? What types of content would GlobeNet expect responding companies to include in each of these sections? Why? In which of these sections would it be appropriate to use tables with bullet points? Why?

26. AnalySing 3 response proposal Samples

27. Sample Rfp Response Proposal Task Ci: Read a sample proposal written by CommunicAsian for GlobeNet. Notice what is included in each section. Think about the strengths and weaknesses of this proposal. Be prepared to share your ideas with the class.

28. Source: Lockwood, J., & Elias, N. (2021). Developing global business communication in Asia – A business simulated case study approach . Routledge.

29. 1.

30. Source: Lockwood, J., & Elias, N. (2021). Developing global business communication in Asia – A business simulated case study approach . Routledge. 2.

31. Source: Lockwood, J., & Elias, N. (2021). Developing global business communication in Asia – A business simulated case study approach . Routledge. 3.

32. Analysing the Sample Proposal from C ommunicAsian   Task Cii: The teacher will assign one section to each group. Discuss the purposes and the language used in your group’s section. T ell the class afterwards what you discovered. Be prepared to share your ideas with the class.

33. https://padlet.com/connyyau/ge2402-_t49-09-00-11-50-thurs-q9hpre8uejfik0fk

34. 1. The Introduction ’s… …purposes are to… thank the client for their invitation (RfP) introduce your company to the client show your company can deliver what the client has requested in their RfP provide brief descriptions of similar past successes build the client’s trust and confidence in your company Task C(iii) : I n the Lesson 3 Handout, take notes from the PowerPoint to learn what may be included in each section of the proposal.

35. …may use past tense to: describe when/where your company was established introduce your company and briefly describe your company’s best achievements for previous clients … may use present tense to: describe what your company does … may use informative, descriptive, persuasive, and self-promoting vocabulary e.g., ‘unique, well-received, top-selling, trustworthy, capable…’ … may use: clear headings, short paragraphs, a few parallel bullet points to enhance readability 1. The Introduction …

36. 1. The Introduction … Could also… Thank the client for the opportunity Include: A brief company history Your company’s core beliefs / values / mission Examples of past success(es)

37. 2. The Proposal Summary’s … …purposes are… to catch busy clients’ attention with a brief overview of what your company can do to persuade the client by using important and attractive key points of the proposal

38. …Grammar, language and vocabulary… should be concise , focused , and direct should be brief  only uses a few sentences to highlight some key/main points of upcoming sections may contain parallel bullet-points where appropriate (but not too many!) should avoid overly long paragraphs of text 2. The Proposal Summary’s …

39. …language and vocabulary… is persuasive avoids overusing ‘will’ and uses the conditional ‘would’ ( Too much use of ‘will’ may cause clients to feel your team is over-confident as the client has not awarded the contract yet; choose your language and very tenses carefully.) includes words below in the present and future tenses to describe the plan We expect … We propose … Our estimated social media costs are… We plan/aim/hope to… 2. The Proposal Summary’s …

40. 2. The Proposal Summary ’s… …language and vocabulary… uses directives to instruct the client to other sections for further detail and/or guide them through the proposal Examples : ‘These are discussed more fully in Section 3 – Our Approach. ’This is explained in Section 5 – Pricing, Terms and Conditions.

41. Could also include: The main types of work areas this proposal will cover The expected length and completion time of the project Brief details about the expected budget 2. The Proposal Summary …

42. …purposes are to… provide specifics of what the bidder plans to deliver and when recommend solutions that best fit the client’s needs and goals provide clear and well-researched analysis of the market segment(s) / target customers provide descriptions of the proposed campaign details your company intends to use (with reasons) to promote the client company’s product(s) based on research the done about proposed market segments 3. The Our Approach section’s…

43. 3. The Our Approach section’s… …grammar, language and vocabulary… …uses modal verbs , for example: must - to highlight the client’s needs and goals could / might - to negotiate solutions with the client can - to express ability should - to give advice may, might - to express possibility …uses key business words : e.g., requirement, schedule, target segment, qualified, campaign, fixed/controllable costs  

44. …formatting may… …use tables (which do not contain full sentences) …use parallel bullet pointed phrases to enhance readability to synthesise information efficiently to keep the document concise and as reader-friendly as possible 3. The Our Approach section’s…

45. 3. The Our Approach section… Could also include: Descriptions and details of target segments/customers Descriptions and details of campaigns or promotions that might be used based on segments

46. 4. The Our Team section’s… …purposes are to… provide evidence that your team is best for the job introduce your team members & each member’s role/responsibilities persuade clients and build trust by sharing brief examples of successful projects done team members in the past, particularly those related to what the client is asking for

47. …grammar uses… present and present perfect tense to introduce team members’ current roles present tense / conditional (would) to introduce each member’s role past tense to introduce successful past projects Remember: This section should be short; the client will want your team to spend energy on other sections 4. The Our Team section’s…

48. …purposes are to… …provide details of the proposal with prices for each service, including cost types and amounts …clearly inform clients of what the terms and conditions are 5. The Pricing, Terms and Conditions  section’s…

49. 5. The Pricing, Terms and Conditions  section’s… …grammar and vocabulary uses… present tense - to provide information that is non-negotiable modal verbs to a. predict and negotiate situations (e.g., may; would ) b. propose something (e.g., can) positive words e.g. high quality, exciting, successful, etc.

50. …formatting … …may include a simple table with an overview of pricing details 5. The Pricing, Terms and Conditions  section’s…

51. Task C(iv): Analysing the sample proposal from CommunicAsian. What are the strengths and weaknesses of the CommunicAsian response proposal? How would you improve it? Discuss in your small groups. Be ready to share your ideas.

52. Analysing the sample proposal from CommunicAsian. Task C(iv): In groups, discuss the strengths and weaknesses of the CommunicAsian response proposal?. How would you improve it? Discuss in your small groups. Be ready to share your ideas. Clear structure Logical flow Professional language Content lacks elaboration – e.g., details about the target segments and the campaigns/ promotions targeted at each of the target segments are missing Some suggestions to enrich the content have been made in the previous slides More in-depth market research needed to support the proposed solutions

53. Sample of Student Work Proposal to Sevenseas International Removals

54. More Proposal Samples What Can Be Learnt from These Other Samples?

55. Analysing More Sample Proposals Discuss : What is included in each proposal The similarities and differences The strengths and weaknesses of each proposal Pay attention to the structure and headings. Be prepared to share your ideas with the class. Task D : Study two other sample proposals shown by your teacher. Discuss the following in your small groups.

56. Proposal for Solar Sun Construction from Frosted Door Agency Source: Indeed Editorial Team. (2022, December 31). How to write an effective RFP response (with example) . https://www.indeed.com/career-advice/career-development/how-to-write-effective-response-to-rfp Cover Letter Executive Summary Implementation Plan The Terms References ( from o ther c ompanies) The price = past experiences (Notice the 5 Key Elements)

57. Proposal for City of Asheville by Creative Arcade Source: Creative Arcade. (2016, February 12). City of Asheville, NC Website RFP Response: A conceptual proposal by Creative Arcade. https://www.sunshinerequest.com/wp-content/uploads/2017/04/X_CA_CityofAsheville_RFP.pdf

58. Proposal for City of Asheville by Creative Arcade Source: Creative Arcade. (2016, February 12). City of Asheville, NC Website RFP Response: A conceptual proposal by Creative Arcade. https://www.sunshinerequest.com/wp-content/uploads/2017/04/X_CA_CityofAsheville_RFP.pdf Cover Letter (The Key Elements)

59. Source: Creative Arcade. (2016, February 12). City of Asheville, NC Website RFP Response: A conceptual proposal by Creative Arcade. https://www.sunshinerequest.com/wp-content/uploads/2017/04/X_CA_CityofAsheville_RFP.pdf Proposal for City of Asheville by Creative Arcade Background Information Who They A re The Team Services Provided References Experiences (Notice the Key Elements)

60. Source: Creative Arcade. (2016, February 12). City of Asheville, NC Website RFP Response: A conceptual proposal by Creative Arcade. https://www.sunshinerequest.com/wp-content/uploads/2017/04/X_CA_CityofAsheville_RFP.pdf Proposal for City of Asheville by Creative Arcade Implementation plan The Details Strategies A tentative timeline with details (The Key Elements)

61. Source: Creative Arcade. (2016, February 12). City of Asheville, NC Website RFP Response: A conceptual proposal by Creative Arcade. https://www.sunshinerequest.com/wp-content/uploads/2017/04/X_CA_CityofAsheville_RFP.pdf Proposal for City of Asheville by Creative Arcade Work Samples (The Key Elements)

62. Proposal for City of Asheville by Creative Arcade Source: Creative Arcade. (2016, February 12). City of Asheville, NC Website RFP Response: A conceptual proposal by Creative Arcade. https://www.sunshinerequest.com/wp-content/uploads/2017/04/X_CA_CityofAsheville_RFP.pdf Cost of Service The Motto The Budget (The Key Elements)

63. What are the…

64. What are the strengths and weaknesses of each of these two proposals? Discuss in your small groups and be ready to share your thoughts with the whole class. Proposal Strengths Weaknesses Frosted Door Agency Creative Arcade Clear structure Professional language and appropriate tone Some understanding of the client’s needs Succinct highlights of past experiences backed up by data to be persuasive The proposed plan sounds too general, lacking concrete details Lacking market research to support the proposed plan Timeline can be shown visually Strong company profile Clear structure and creative headings Detailed implementation plan Good understanding of the client’s needs and their proposed plans work to address these needs Attractive design (that speaks about their ability to creative design) Relatively informal/playful language Generally fluent language, but fragments are seen at times

65. What are some…

66. Proposal Structures (Sections / Headings) Proposal by CommunicAsian Proposal by Frosted Door Agency Proposal by Creative Arcade Introduction Proposal Summary Our Approach Our Team Pricing, Terms and Conditions Cover Letter Executive Summary Our Plan Partnership References Cover Letter Background Information The Implementation Plan Work Samples Cost of Service Choose and/or adapt any of the above structures for your Assignment 1. Different Names (& Different Sequences) BUT Similar Elements!

67. Common Proposal Section Headings: Alternative Proposal Section Headings: Deliverables and Implementation Plan Price and Terms Pricing and Contractual Terms Additional Information Strategies Company Profile/Background You may choose and/or adapt any of the above section headings for your team’s proposal. Appendices Introduction Proposal Summary Our Approach Our Team Pricing, Terms and Conditions

68. Assignment 1 INSTRUCTIONS

69. Assignment 1 Assignment Details Write up an RfP response proposal for the purpose of winning the bid Group assessed (20%) Consultation [Week 5] Due in Week 6 700-to-1000-word Excluding tables, figures, bibliography and appendices

70. Assignment 1 Scenario

71. Assignment 1

72. Assignment 1 Remember to choose any of the structures shown in the three proposal samples you’ve seen in the lesson materials! Make adaptations as you see fit.

73. Assignment 1 27 February 2024 April 2025

74. Main Points: Write an RfP response proposal for the purpose of winning the contract 700-to-1000-words excluding tables, figures, references, and appendices Group assessed (20%) Draft 1 is due in Week 4 by: 14 February 2025, 11.59 (Your teacher will inform you.) Team consultations are in Lesson 5 The final version is due by 23:59 the night before Lesson 6 For more detailed information about Assignment 1, carefully read the A1 Guidelines in Canvas. Assignment 1

75. Assignment 1 - Rubric (Marking Scheme)