How to get people to come to your event (not sign up - actually come)

How to get people to come to your event (not sign up - actually come)

This is an 11-page PDF file that provides information on how to get people to attend an event. It suggests first planning the event carefully and considering the audience, aim, and overall objective of the event. Then, it recommends promoting the event strategically, using social media and other platforms to reach the target audience.

1. How to get people to come
to your event
(not sign up -actually come)

2. Planning
Effective planning →an impactful and well attended event! Take 20 mins to think about who you need,
what you need, what your aims are, and then work through the steps to see where your timings land you. Or
-if there’s an immovable launch point, work back from there to see what is manageable in the time you
have.
Primary questions:
●Who do we want to attend? (eg, young people, donors)
●Why? (eg, learn about how they can support women in STEM, hack ideas for the Global Goals)
●What does success look like for this event? (eg, a meaningful pledge, 500 attendees)
●How does it connect to our overall goal? (eg, amplify youth voice, strengthen youth civil society)
Secondary questions:
●How can I reach my audience (where are they in the world, do they use Fb or Twitter, do they follow us
already or are they a cold audience, can they afford to attend a zoom event?)
●Who/what do I need to achieve my aims? (egwebform=Emma, donor contacts=Sabina, socials
promotion= Victoria, media=Sam etc)

3. Framing and promotion
What’s in it for them? Why should they come?
“Come to our event
about climate change”
“Are you a young person
based in India? Do you want to
join other young people to
learn about the impact of
climate change in your
country and how to tackle it?”
VS.

4. Socials -Be Strategic
Appearance
Images stop thumbs, gifs even more
so
Illustration Kit
Google marked for commercial reuse
Emojis
Space & bullet points for skim
readers
Hashtags
Key international moments
Trending hashtags
Consistency

5. Socials -Be Strategic (continued)
Audience
Are they following us?
Which channels?
If not-design custom
Budget
Organic or paid
Targeted ads
Test and optimise
Timings
Scheduling
Series of posts

6. A great promotional email
Subj: Do you want to hack ideas for
the Global Goals?
Dear Emma
Join us for an exciting #YouthPower
event on Tuesday 23rd May, 9am
IST, on zoom.
Join other young activists to hack
ideas for the #GlobalGoals.
We will cover the cost of your data,
and support you through the hack
process on the day. You will meet
other young activists and learn new
skills.
SIGN UP
Intriguing subj line
Images that communicate
One clear CTA button, above fold
Space
Key info
Highlight the benefits
Link where intuitive
ALWAYS get
someone to
proof read
mass emails!

7. Sign up
Share the zoom link
Very easy for the
organiser.
No way of knowing
who will come, no
way of warming them
up.
Zoom registration
Also easy for the
organiser, can
customise fields,
contact before.
Less integrated user
experience, less
likely to consent.
Website registration
Great user experience,
can opt in to other
comms, lots of warm
up, learn more about
your organisation. Easy
for selections.
More work for the
organiser -civi.

8. Warm them up
Remind them about your event! Sign up alone generally leads to around 60-75% drop off.
Email 1 (week to go/ point
of sign up):
●Thanks for signing
up
●Add to your calendar
●Join the Whatsapp
group
●Twitter Intent button
●Check out this info
●Share with a friend!
Email 2 (one day to
go):
●Event is
tomorrow
●Here’s the join
link
●Make sure you
have (tools
needed)
●Any questions?
Email 3 (on the
day):
●Event
starting in 5!
●Here’s the
join link
again
(message on the
WA group too)
Email 4 (on the
day):
●Thank you
and follow up

9. Quick overview of our digital communities
Youth Power /
main newsletter
Mailing List Victoria30,000Anyone who signed up through website and
training programs. Mostly young people
(individuals) looking for opportunities
Youth CollectiveMailing List
Facebook group
Sarah 2,000Youth organisations and groups looking for
collaboration, support and funding.
Climate activists
network
Mailing list Kevin 150 Global young climate activists who signed
up through the webform.
Young activistsMailing list Harriet 1,500Same as global main newsletter
Donors Mailing list Bida 200 Donor audience based around the world

10. Template email to people who have signed up
Subj: Thanks for signing up to XX event-more info for you
Dear Emma
Thanks for registering for our #YouthPower event on Tuesday 23rd May, 9am IST, on zoom. We
hope you’re looking forward to joining other young activists to hack ideas for the #GlobalGoals.
●Join the Whatsappgroupnow to connect with other attendees
●Tweet to let others know you’re attehndingthe event
●Make sure you have zoomand muraldownloaded on your laptop or phone
If you have any questions don’t hesitate to contact [email protected]
Best wishes
Emma
Add this event to your calendar

11. Get in touch
[email protected] early as possible if you need support!