IEC.pdf
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Nov 27, 2023
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About This Presentation
Information education and communication
Slide Content
INFORMATION EDUCATION AND
COMMUNICATION
BY
SUNITA KAUSHIK
MSC.N (CHN)
COMMUNICATION
BY
SUNITA KAUSHIK
MSC.N (CHN)
INTRODUCTION
Information education and communication
is an approach which attempts to change or
reinforce a set of behavior in a target reinforce a set of behavior in a target
audience regarding a specific problem in a
predefined period of time .
Information education and communication
is an approach which attempts to change or
reinforce a set of behavior in a target reinforce a set of behavior in a target
audience regarding a specific problem in a
predefined period of time .
DEFINITION
According to S. Priya ’’
Information education and communication
is interdisciplinary study of the design ,
development , adaptation and application of development , adaptation and application of
IT –based innovation in health care services
delivery , management and planning
According to S. Priya ’’
Information education and communication
is interdisciplinary study of the design ,
development , adaptation and application of development , adaptation and application of
IT –based innovation in health care services
delivery , management and planning
DEFINITION
“ According to k. park ’’
Information education and communication
is a combines strategic ,approaches and
method that enable individual, families , method that enable individual, families ,
group ,organization and communities to
play active role in achieving ,protecting and
sustaining their own health .
“ According to k. park ’’
Information education and communication
is a combines strategic ,approaches and
method that enable individual, families , method that enable individual, families ,
group ,organization and communities to
play active role in achieving ,protecting and
sustaining their own health .
INFORMATION
Means ,data or idea or observation that can be
used or reworked into a finished form and it is
the facts provided or learned about something or
someone. and a fact about situation , person ,and someone. and a fact about situation , person ,and
event are called as information .
Means ,data or idea or observation that can be
used or reworked into a finished form and it is
the facts provided or learned about something or
someone. and a fact about situation , person ,and someone. and a fact about situation , person ,and
event are called as information .
Health information
It is an integral part of the national health
system . it is a basic tool of management and
a key input for the progress of any society .a key input for the progress of any society .
It is an integral part of the national health
system . it is a basic tool of management and
a key input for the progress of any society .a key input for the progress of any society .
Health information system
A mechanism for the collection processing
,analyzing and transformation of information
required for organizing , operating health services
and also for research and training .and also for research and training .
A mechanism for the collection processing
,analyzing and transformation of information
required for organizing , operating health services
and also for research and training .and also for research and training .
OBJECTIVES
To provide reliable relevant , up to date . adequate
,timely, and reasonable complete information for
health managers at all levels (Central , intermediate
and local )
To provide periodic intervals ,data that will show the
To provide periodic intervals ,data that will show the
general performance of the services
To assist planner in studying their current
functioning and trends in demand and workload .
To provide reliable relevant , up to date . adequate
,timely, and reasonable complete information for
health managers at all levels (Central , intermediate
and local )
To provide periodic intervals ,data that will show the
To provide periodic intervals ,data that will show the
general performance of the services
To assist planner in studying their current
functioning and trends in demand and workload .
COMPONENT OF IEC
Demography and vital event .
Environmental health statistics .
Health status mortality , morbidity ,disability , etc
Health resources : facilities ,bed , man power etc.
Health resources : facilities ,bed , man power etc.
Utilization and non utilization of health services :
attendance ,admission ,waiting list etc.
Indicate out come of medical care .
Financial statistic related to the particular objective.
Demography and vital event .
Environmental health statistics .
Health status mortality , morbidity ,disability , etc
Health resources : facilities ,bed , man power etc.
Health resources : facilities ,bed , man power etc.
Utilization and non utilization of health services :
attendance ,admission ,waiting list etc.
Indicate out come of medical care .
Financial statistic related to the particular objective.
Uses of health information system
To measure the health status of the people and to
qualify their health problem and medical and health
care need .
For local , nation and international comparison of
For local , nation and international comparison of
health status .
For planning ,administration ,and management of
health services and programme .
To measure the health status of the people and to
qualify their health problem and medical and health
care need .
For local , nation and international comparison of
For local , nation and international comparison of
health status .
For planning ,administration ,and management of
health services and programme .
Uses of health information system –
For assessing whether health services are
accomplishing their objective in terms of their
effectiveness and efficiency
For research into particular problem of health and
disease .disease .
For assessing the attitude and degree of satisfaction
of the beneficiary with the health system .
For assessing whether health services are
accomplishing their objective in terms of their
effectiveness and efficiency
For research into particular problem of health and
disease .disease .
For assessing the attitude and degree of satisfaction
of the beneficiary with the health system .
EDUCATION
The process of receiving or giving systematic instruction
,especially at a school or university. It is also a process of
facilitating learning , or the acquisition of knowledge ,
skills , values belief and habits , educational method
include story telling , discussion ,teaching , trainning , and include story telling , discussion ,teaching , trainning , and
directed research .
The process of receiving or giving systematic instruction
,especially at a school or university. It is also a process of
facilitating learning , or the acquisition of knowledge ,
skills , values belief and habits , educational method
include story telling , discussion ,teaching , trainning , and include story telling , discussion ,teaching , trainning , and
directed research .
Aim and objective of health education
To encourage people to adopt and sustain health
promoting life style and practices.
To promote the proper use of health services available to
them.
To arouse interest, provide new knowledge , improve
To arouse interest, provide new knowledge , improve
skills and change attitude in making rationale decision
making rationale decision to solve their own problem .
To stimulate individual and community self reliance and
participation to achieve health development through
individual and community involment at every step from
identifying problem to solve them .
To encourage people to adopt and sustain health
promoting life style and practices.
To promote the proper use of health services available to
them.
To arouse interest, provide new knowledge , improve
To arouse interest, provide new knowledge , improve
skills and change attitude in making rationale decision
making rationale decision to solve their own problem .
To stimulate individual and community self reliance and
participation to achieve health development through
individual and community involment at every step from
identifying problem to solve them .
Principal of health education
Interest.
Participation.
Motivation.
Comprehensive.
Reinforcement.
Credibility.
Learning by doing.
Known to unknown .
Interest.
Participation.
Motivation.
Comprehensive.
Reinforcement.
Credibility.
Learning by doing.
Known to unknown .
Principal of health education
Setting an example
Good human relation.
Feed back.
Leaders
Leaders
Setting an example
Good human relation.
Feed back.
Leaders
Leaders
Steps for health education programme –
Need assessment -establishment of goal and
objective
Content –identify the target group and defining the
content
Process -develop detail plan of action
Process -develop detail plan of action
Evaluation -evaluate the effectiveness of plan
Need assessment -establishment of goal and
objective
Content –identify the target group and defining the
content
Process -develop detail plan of action
Process -develop detail plan of action
Evaluation -evaluate the effectiveness of plan
Method of health education –
Individual and family health education –
There are plenty of opportunities for individual
health educator it may given in personal interview in
the consultation room of the doctor or in the health
center or in the home of people .center or in the home of people .
Individual and family health education –
There are plenty of opportunities for individual
health educator it may given in personal interview in
the consultation room of the doctor or in the health
center or in the home of people .center or in the home of people .
Method of health education
Group health education
Lecture method.
Films and chart ..
Exhibition .
Exhibition .
Flash card
Group health education
Lecture method.
Films and chart ..
Exhibition .
Exhibition .
Flash card
Method of health education
Panel discussion.
Symposium .
Workshop.
Group discussion
Group discussion
Demonstration.
Roll playing etc.
Panel discussion.
Symposium .
Workshop.
Group discussion
Group discussion
Demonstration.
Roll playing etc.
Education of the general public-
For education of general public , we use “mass
media” of communication these are television ,radio
,press, health magazines ,health exhibition etc.
For education of general public , we use “mass
media” of communication these are television ,radio
,press, health magazines ,health exhibition etc.
Communication
Communication is the exchange and flow of
information and idea from one person to another
person. The means of communication are usually
spoken or written words , pictures or symbols . but spoken or written words , pictures or symbols . but
be also give information through body language ,
gestures , and looks , facial expression can show
how we feel and what we think about an issue or
another person
Communication is the exchange and flow of
information and idea from one person to another
person. The means of communication are usually
spoken or written words , pictures or symbols . but spoken or written words , pictures or symbols . but
be also give information through body language ,
gestures , and looks , facial expression can show
how we feel and what we think about an issue or
another person
Definition
Communication can be defined as the process by
which people share idea , experience ,knowledge and
feelings through the transmission of symbolic
messages .
Communication can be defined as the process by
which people share idea , experience ,knowledge and
feelings through the transmission of symbolic
messages .
The process of communication
Sender or source-communicator
Message (content) -a meaningful and need
based, clear , understandable information.
Encoding –to change something into a system for
sending massage secretly .sending massage secretly .
Channel (medium)–a medium through which a
message is transmitted to its intended audience.
Decoding -process of converting code into plain
text or any format that is useful for subsequent
process .
Sender or source-communicator
Message (content) -a meaningful and need
based, clear , understandable information.
Encoding –to change something into a system for
sending massage secretly .sending massage secretly .
Channel (medium)–a medium through which a
message is transmitted to its intended audience.
Decoding -process of converting code into plain
text or any format that is useful for subsequent
process .
Decoding -process of converting code into
plain text or any format that is useful for
subsequent process .
Receiver–a signal person or a group of
Receiver–a signal person or a group of
people .
Feedback–reaction of the person or people
to the message .
Decoding -process of converting code into
plain text or any format that is useful for
subsequent process .
Receiver–a signal person or a group of
Receiver–a signal person or a group of
people .
Feedback–reaction of the person or people
to the message .
Type of communication –
One way communication -
The flow of communication is one way from the
communicator to audience the familiar example is
the lecture method in the class room .
Two way communication -
Two way communication -
Communication in which both the communicator
and audience take a part. The audience may rise
question and add their own information ,idea and
opinions to the subject .
One way communication -
The flow of communication is one way from the
communicator to audience the familiar example is
the lecture method in the class room .
Two way communication -
Two way communication -
Communication in which both the communicator
and audience take a part. The audience may rise
question and add their own information ,idea and
opinions to the subject .
Verbal communication -
It include exchange of information using word
,including both spoken and written word .Nurse
use verbal communication extensively when
providing patient care.providing patient care.
Non verbal communication -
Communication can occur even without word .it
includes a whole range of bodily movement
,posture , gesture , facial expression ,(smile
,raised eye brow , touch ,eye contact etc.)
Verbal communication -
It include exchange of information using word
,including both spoken and written word .Nurse
use verbal communication extensively when
providing patient care.providing patient care.
Non verbal communication -
Communication can occur even without word .it
includes a whole range of bodily movement
,posture , gesture , facial expression ,(smile
,raised eye brow , touch ,eye contact etc.)
Formal and informal communication –
Formal communication is a exchange of an
official information between in charges and
informal communication is an exchange of
information between coworker in the information between coworker in the
workplace .
Visual communication -
The visual form of communication comprise
,chart,graph,table ,map , poster etc.
Formal and informal communication –
Formal communication is a exchange of an
official information between in charges and
informal communication is an exchange of
information between coworker in the information between coworker in the
workplace .
Visual communication -
The visual form of communication comprise
,chart,graph,table ,map , poster etc.
Tele communication
Tele communication is the exchange of information
through the use of modern technology (electronic
media ).media ).
Tele communication
Tele communication is the exchange of information
through the use of modern technology (electronic
media ).media ).
Barriers of communication –
Physiological barrier –difficulty in hearing
,expression .
Psychological barrier –emotional disturbance , level
of intelligence.
Environmental barrier –noise ,invisibility
Environmental barrier –noise ,invisibility
,congestion etc
Cultural barrier –level of knowledge and
understanding, customs , beliefs , religion ,attitudes,
economic condition ,and social class differences .
Physiological barrier –difficulty in hearing
,expression .
Psychological barrier –emotional disturbance , level
of intelligence.
Environmental barrier –noise ,invisibility
Environmental barrier –noise ,invisibility
,congestion etc
Cultural barrier –level of knowledge and
understanding, customs , beliefs , religion ,attitudes,
economic condition ,and social class differences .
Behavior change communication
Behavior change communication (BCC) can be
defined as a process that motivates people to adopt
and sustain healthy behavior and life style .
Behavior change communication (BCC) can be
defined as a process that motivates people to adopt
and sustain healthy behavior and life style .
Step of behavior change communication
Analysis .
Strategic design .
Development and pretesting .
Implementation and monitoring .
Implementation and monitoring .
Evaluation .
This are the basic step of behavior change
communication .
Analysis .
Strategic design .
Development and pretesting .
Implementation and monitoring .
Implementation and monitoring .
Evaluation .
This are the basic step of behavior change
communication .
Defining task and educational objective .
Planning and evaluation system .
Preparing and implementing an educational
Preparing and implementing an educational
programme
Implementing and evaluation .
Defining task and educational objective .
Planning and evaluation system .
Preparing and implementing an educational
Preparing and implementing an educational
programme
Implementing and evaluation .
Roll of behavior change
communication in HIV /AIDS
Increase knowledge .
Stimulate community dialogue .
Promote essential attitude change .
Advocate for policy change .
Advocate for policy change .
Reduce stigma and discrimination .
Promote services for prevention and care
communication in HIV /AIDS
Increase knowledge .
Stimulate community dialogue .
Promote essential attitude change .
Advocate for policy change .
Advocate for policy change .
Reduce stigma and discrimination .
Promote services for prevention and care
DEFINITION
According to S. Priya ’’
Information education and communication is
interdisciplinary study of the design , development ,
adaptation and application of IT –based innovation
in health care services delivery , management and in health care services delivery , management and
planning
According to S. Priya ’’
Information education and communication is
interdisciplinary study of the design , development ,
adaptation and application of IT –based innovation
in health care services delivery , management and in health care services delivery , management and
planning
DEFINITION
“ According to k. park ’’
Information education and communication is a
combines strategic ,approaches and method that
enable individual, families , group ,organization and
communities to play active role in achieving communities to play active role in achieving
,protecting and sustaining their own health .
“ According to k. park ’’
Information education and communication is a
combines strategic ,approaches and method that
enable individual, families , group ,organization and
communities to play active role in achieving communities to play active role in achieving
,protecting and sustaining their own health .
OBJECTIVE OF INFORMATION EDUCATION
AND COMMUNICATION
AND COMMUNICATION
Increase rich of services .
Improve the quality of services .
Make supervision more oriented towards problem
solving .
Link supervision with trainning at various level .
Link supervision with trainning at various level .
concentrate on local field problem both for
development of training material and their users.
combine inter personal communication strategy
with mass media approach .
improve performance level through continuous
with village community volunteers.
Increase rich of services .
Improve the quality of services .
Make supervision more oriented towards problem
solving .
Link supervision with trainning at various level .
Link supervision with trainning at various level .
concentrate on local field problem both for
development of training material and their users.
combine inter personal communication strategy
with mass media approach .
improve performance level through continuous
with village community volunteers.
IMPORTENCE OF
INFORMATION EDUCATION INFORMATION EDUCATION
AND COMMUNICATION
INFORMATION EDUCATION INFORMATION EDUCATION
AND COMMUNICATION
it create awareness, increase knowledge and
change attitudes .
it ensures feedback mechanism .this is important
for reinforcement and for clarifying question and
issues . issues .
mass media help to create an agenda for public
debate .and it is not expensive .
information education and communication blend
of entertainment and social massage.
it create awareness, increase knowledge and
change attitudes .
it ensures feedback mechanism .this is important
for reinforcement and for clarifying question and
issues . issues .
mass media help to create an agenda for public
debate .and it is not expensive .
information education and communication blend
of entertainment and social massage.
MAJOR COMPONENT OF MAJOR COMPONENT OF
INFORMATION EDUCATION AND
COMMUNICATION
INFORMATION EDUCATION AND
COMMUNICATION
Visit schedule
Training
Supervision
Monitoring and
Monitoring and
Evaluation
Visit schedule
Training
Supervision
Monitoring and
Monitoring and
Evaluation
PLANNING AN INFORMATION
EDUCATION AND EDUCATION AND
COMMUNICATION STRATEGY
EDUCATION AND EDUCATION AND
COMMUNICATION STRATEGY
Information education and communication
strategy must be comprehensive .
Their must be a true dialogue.
Focused on relevancy.
Focused on relevancy.
It should be cost effective .
Campaign for preventive behavior.
The timing should be appropriate.
To avoid information over load
Information education and communication
strategy must be comprehensive .
Their must be a true dialogue.
Focused on relevancy.
Focused on relevancy.
It should be cost effective .
Campaign for preventive behavior.
The timing should be appropriate.
To avoid information over load
PROCESS OF IMPLEMENTING STRATEGY
OF INFORMATION EDUCATION AND
COMMUNICATION -COMMUNICATION -
OF INFORMATION EDUCATION AND
COMMUNICATION -COMMUNICATION -
Support of community leaders
Involve target audience
Establishing linkage and relationship with Non
governmental organizationand other
Interaction between health worker and client
multimedia campaign and
Anticipant trouble and crisis community plan
monitoring and evaluation
Support of community leaders
Involve target audience
Establishing linkage and relationship with Non
governmental organizationand other
Interaction between health worker and client
multimedia campaign and
Anticipant trouble and crisis community plan
monitoring and evaluation
RESOURCES FOR INFORMATION
EDUCATION AND COMMUNICATION
EDUCATION AND COMMUNICATION
Print media .
Mass media .
Television .
Radio
Radio
Internate .
Print media .
Mass media .
Television .
Radio
Radio
Internate .
INFORMATION EDUCATION AND INFORMATION EDUCATION AND
COMMUNICATION IN NURSING
COMMUNICATION IN NURSING
1. At individual level
Provide opportunity to develop personality .
knowledge and skills and confidence .
It increase awareness .
Reinforce to sustained behavior changes .
Reinforce to sustained behavior changes .
Communication is very important in nursing
practice .
1. At individual level
Provide opportunity to develop personality .
knowledge and skills and confidence .
It increase awareness .
Reinforce to sustained behavior changes .
Reinforce to sustained behavior changes .
Communication is very important in nursing
practice .
2. At community level –
To gain confidence of people .
To arouse the interest in people about good
health .
To motivate them to bring about changes in
To motivate them to bring about changes in
habit for healthy life .
To prepare them to utilization of available
health services .
To develop sense of responsibility among people
towards good health of the whole community.
To gain confidence of people .
To arouse the interest in people about good
health .
To motivate them to bring about changes in
To motivate them to bring about changes in
habit for healthy life .
To prepare them to utilization of available
health services .
To develop sense of responsibility among people
towards good health of the whole community.
A friendly and cooperative feeling should kept for health
education .
The opportunities for health education should be widely
used
It is necessary to select the subject matter cautiously the
nurse should be proficient in the art of incidental and nurse should be proficient in the art of incidental and
timely health education .
The sufficient preparation and cooperation of the
government and voluntary agencies .central health
education bureau , state health education bureau ,
directorate of audio visual publicity , local leader ,teacher
, health worker etc.
A friendly and cooperative feeling should kept for health
education .
The opportunities for health education should be widely
used
It is necessary to select the subject matter cautiously the
nurse should be proficient in the art of incidental and nurse should be proficient in the art of incidental and
timely health education .
The sufficient preparation and cooperation of the
government and voluntary agencies .central health
education bureau , state health education bureau ,
directorate of audio visual publicity , local leader ,teacher
, health worker etc.
It is necessary to remove various
obstacles in communication
Health education should be plan and
continuous .continuous .
Periodical evaluation and expected
correction of health of various tool and
observation are also the responsibilities
of nurses .
It is necessary to remove various
obstacles in communication
Health education should be plan and
continuous .continuous .
Periodical evaluation and expected
correction of health of various tool and
observation are also the responsibilities
of nurses .
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