IEC PPT.pptx

nformation, Education and Communication, abbreviated as IEC, is a strategy to spread awareness through communication channels to a target audience to achieve a desired positive result.

1. INFORMATION EDUCATION COMMUNICATION(IEC) DR.ANJALATCHI MUTHUKUMARAN VICE PRINCIPAL ERA COLLEGE OF NURSING ERA UNIVERSITY

2. Learning objectives Introduction Definition Objectives Developmental rules Area of IEC program IEC in nursing Role of nursing in IEC

3. INTRODUCTION The word Information , Education , & communication have individual menanings , when grouped together as “IEC” , They are familiar to many within the field of health communication. IEC initiatives are grounded in the concepts of prevention & primary health care. IEC is the process of learning that’s empowers peoples to make decisions , modifying behaviors & change social conditions

4. DEFINITION Acc/to W.H.O, IEC can be defines as “an approach which attempt to change or reinforce a set of behavior in a target audience regarding a specific problem in a predefined period of time AIMS OF IEC To change the health behaviour of individual family and community . To motivate & adopt the health attitude.

5. To facilitates education for audience about public health &to create awareness in public opinion. To obtain social or political support for health activities. OBJECTIVES OF IEC Regular visit by the workers More focus towards problem solving Training at various levels Interpersonal communication with media. Focus on local field problems.

6. DEVELOPMENT RULES Command attention Clarify the message Communicate a benefit Consistent Cater to the heart and head Create trust Call to action

7. AREA OF IEC PROGRAM Primary health centre Prevention of disease/control on communicable disease. Reproductive health/maternal and child health services . Family welfare Nutritional services Personal hygiene

8. IEC STRATEGY Planning strategy. Implementing strategy Monitoring and evaluating strategy. PLANNING AN IEC STRATEGY IEC success when it is planned with a comprehensive strategy. Gain knowledge and incorporate community tradition.

9. There must be true dialouge . Everything can not be change at once and focus on relevance. It should be cost effective Campaign for preventive behaviour The time should be apropriate Information overload is to be avoided. PROCESS OF IMPLEMENTING STRATEGY Support of community leaders Involve target audience Establish linkage and relationship with NGO and others

10. Interaction between health workers and clients. Multimedia campaign Anticipate trouble and crisis Monitoring and evaluating RESOURCE FOR IEC Print media Mass media television Radio Internet

11. IEC IN NURSING AT INDIVIDUAL LEVEL-: provide opportunity to develop personality, knowledge , skill and confidence . It increase awareness. Reinforcement to sustain behavioural change Communication is very important in nursing practice.

12. AT COMMUNITY LEVEL-: the role of nurse in family planning program with IEC are -: Informing Persuading Motivating Encouraging

13. Thank you for listening ……