IGCSE ICT (0417) - Audiences - Ajiro Tech

This slide focuses on identifying target groups for ICT products. It explores defining audience characteristics, such as demographics and user needs. Understanding audiences helps tailor products effectively, considering usability and accessibility factors. Audience analysis aids in creating user-friendly interfaces and functionalities to meet diverse user expectations and enhance user satisfaction and product adoption.
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1. Mr Ajiro Ndi
AUDIENCE
APPRECIATION
AUDIENCES
From the Cambridge IGCSE ICT
Textbook 3rd Edition
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2. AUDIENCE APPRECIATION
When planning and creating ICT solutions, it is important to
consider the audience who will either use or take part in the
solution.
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3. Two different examples to show what could
be meant by audience appreciation:
1. In the first example, we are going to
consider using presentation software to
make a presentation for an audience.
2. In the second example, we are going to
consider the general audience
requirements when developing a new website.
Note: Both examples will follow very similar steps because the end results are very
similar.
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4. GIVING A
PRESENTATION
TO AN AUDIENCE
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5. In this example, the ICT
solution is a
presentation aimed at a
specific audience, using
presentation software.
When writing a
presentation, you need
to consider all of the
following factors:
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6. » The age of the target group (young children
will have a different appreciation and
response compared to a more mature group
of adults, for example).
» The experiences of the audience (a board
of company directors would expect a
different approach compared to an
audience composed of teenage school
children).
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7. » The expectation of the audience (for example,
if you are advertising or giving a presentation on
a new restaurant, an older audience might expect
to see fine wines and good waiter service;
whereas a group of students might be more
interested in pizzas and fast counter service).
» Knowledge of the audience (for example,
graduates in maths would be more comfortable
seeing equations in a presentation than a group
of history students).
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8. CHARACTERISTICS
OF YOUR
AUDIENCE
The following are just
some of the market
research techniques you
might employ to identify
the characteristics of your
target audience:
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9. » interviewing a cross-section of the
target group to find out how to
engage the audience (if this involves a
major ICT solution, then this may have
to involve many of the techniques that
were described in Chapter 7)
» giving out questionnaires or online
surveys to people in the target group
to find out their background, interests,
and so on, so that your solution can be
tailored to meet the full expectation
of the audience.
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10. GIVING A
SAMPLE
PRESENTATION
TO AN AUDIENCE
Now consider a phone company who market a number of different mobile phones. The
company has decided to produce two presentations, using an ICT solution, regarding
the sales and features of the four different mobile phones they market and sell:13

11. •one presentation is to be
given to the mobile phone
sales team who will receive
different bonus payments
depending on the phone
sold
•a second presentation is to
be given to a potential
group of mobile phone
customers
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12. Key factors
when writing the
presentations
the language used
the need for multimedia
the length of the presentation
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13. Key factors
when writing the
presentations
the need for audience
participation (an
interactive approach)
the examples used to
illustrate certain points.
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15. AUDIENCE
CHARACTERISTICS
(WHEN DEVELOPING
A NEW ICT
SOLUTION)
In this example, we are
setting out to develop a
new website.
you need to consider
certain factors regarding
the audience:
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16. age range
ONE
income level
TWO
interests
THREE
AUDIENCE CHARACTERISTICS
disabilities or impairments
FOUR
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17. As in the previous example, you
could determine the
characteristics of the audience
who are likely to use the new
website by:
» interviewing a cross
section of the target group
» giving out questionnaires
or surveys to people in the
target group to find out
their background, interests,
age range, and so on.
» analysing this data and
drawing conclusions about
the audience.
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18. Needs of the audience
Once you have established
the characteristics of the
audience that the website
is aimed at, it is necessary
to understand their specific
needs in a bit more depth,
to ensure the final product
is fit for purpose. Figure 9.3
considers the needs of
three different age groups
who would use the new
website.
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19. Why we need to
consider the
needs of our
audience
Why is it important to respectfully consider these
needs?
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20. If the audience is made up of older people, or people with
disabilities, who have sight problems, then it is important to make
sure the website has clear-to-read fonts.
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Complex language can be a real turn off to children or for people who
have English as their second language; the text needs to be clear and
easy to read for these reasons.
It is necessary to hold the attention of the users, otherwise they will give up
using the website.
Good, attractive screen designs will attract users to the website.
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Keeping interfaces clear and easy to use keeps people engaged.
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Lots of typing can be very frustrating, as can badly designed websites
where the user seems to go ‘round in a big circle’.
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21. COPYRIGHT
Software is protected by copyright laws in much the same way as music CDs,
movies, and articles from magazines and books are protected.
When software is supplied on CD, DVD or online there are certain rules that must
be obeyed. It is illegal to:
Software copyright
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22. make a software copy and then sell it or give it away to a
friend or colleague
use the software on a network or on multiple computers
unless a licence has been acquired to allow this to
happen
use coding from the copyright software in your own
software and then pass this software on or sell it as your
own without the permission of the copyright holders
rent out a software package without permission to do so
from the publishers
use the name of copyrighted software on other software
without agreement to do so.
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23. COPYRIGHT
Software piracy is the illegal copying of software. It is a big issue
among software companies. They take many steps to stop the illegal
copying and to stop any illegal copies being used once they have
been sold.
Software piracy
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24. When software is being installed, the user may be asked to key in a unique
reference number or product key
The user will be asked to click ‘OK’/’I AGREE’ or put a cross in a box to agree to
the license agreement before the software continues to install.
If supplied as a hard copy, the original software packaging often comes with a
sticker informing the purchaser that it is illegal to make copies of the software;
the label is often in the form of a hologram indicating that this is a genuine
copy.
Some software will only run if the CD, DVD or memory stick is actually in the
drive; this stops illegal multiple use and network use of the software.
Some software will only run if a dongle is plugged into one of the USB ports.
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