Impact of cinema on youth dessertation final cut

aspects and impact of cinema on youth

1. IMPACT OF CINEMA ON YOUTH
(A SOCIOLOGICAL STUDY)
M.A. SOCIOLOGY, II YEAR (Sem. -3
rd )
FIFTH PAPER
Department of Sociology
Faculty of Social Sciences
Banaras Hindu University
Varanasi-22001
Supervisor
Prof. Neha Kala

Submitted By
Suraj Pratap Singh
Exam. Roll No. 12462SO076
Enroll. No. 307801

2. DECLARATION
I declare that the work in this dissertation was carried out in accordance
with the requirements of the University’s Regulations and Code of
Practice for Taught Post graduation Programmers’ and that it has not
been submitted for any other academic award. Except where indicated
by specific reference in the text, this work is my own work. Work done
in collaboration with, or with the assistance of others, is indicated as
such. I have identified all material in this dissertation which is not my
own work through appropriate referencing and acknowledgement.
Where I have quoted from the work of others, I have included the source
in the references/bibliography. Any views expressed in the dissertation
are those of the author.



SIGNED: ……………... DATE: ……………..

3. ACKNOWLEDGEMENT

I thank Almighty God who has provided me the faculty of learning and
understanding the phenomenon occurring around me.
It gives me immense pleasure to express my sincere gratitude to my
faculty guide(Supervisor) Prof. Neha Kala, whose help and continued
guidance has encourage me to pursue the courses. This dissertation
project would not have been possible without the timely response of My
faculty members.
I wish to thank my parents for their tremendous contribution and
support both morally and financially towards the completion of this
project. I also express my sincere thanks to all the respondents without
their kind co-operation this study would not have been possible.
Last but not the least; I would like thank to Amit Sarkar, Nilotpal Kaliya,
Manish Kr. Yadav, Rajnish Kumar, Sunil Kr. Sharma, my roommate
Dharasingh Meena and all my friends for their continuous support and
valuable contributions towards the successful completion of this
dissertation.

4. Certificate

This is to certify that Suraj Pratap Singh, M.A. Sociology Sem.- 3
rd
is a
bonefide student of BANARAS HINDU UNIVERSITY. This Dissertation on
title “Impact of Cinema on Youth- A Sociological Study” is his original
work and has been completed under my supervision and guidance. I
wish him good luck.









Prof. Neha Kala Prof.S.R.Yadav
Supervisor Head of the Department

5. TABLE OF CONTENT
 Introduction
 Abstract
 Film Industry in India
 Components Of Film Industry
 Regional Films
 History of Indian Film Industry
 Cinema in Varanasi
 Films and Youths
 Research Methodology
 Objectives of the Study
 Hypothesis
 Data analysis
 Roles & Importance of Film Industry
 Prospects of Bollywood
 Preferences of Indian Audiences
 Contribution to the Economy
 Challenges Faced by the Industry
 What’s in store for Bollywood ?
 Conclusions
 Bibliography
 Questioners

6. INTRODUCTION
The film and industry consists of the technological and commercial
institutions of filmmaking: i.e. film production companies, film
studios, cinematography, film production, screenwriting, pre-
production, post-production, film Festivals, distribution; and actors, film
directors and other film crew personnel.
Though the expense involved in making movies almost immediately led
film production to concentrate under the auspices of standing
production companies, advances in affordable film making equipment,
and expansion of opportunities to acquire investment capital from
outside the film industry itself, have allowed independent
film production to evolve.
With more than 600 television channels, 100 million pay-tv households,
70,000 newspapers and 1,000 films produced annually, India’s vibrant
media and entertainment (M&E) industry provides attractive growth
opportunities for global corporations. Enticed by economic liberalization
and high volumes of consumption, many of the world’s media giants have
been present in the Indian market for more than two decades. However, in
recent years, with near double-digit annual growth and a fast-growing
middle class, there has been a renewed surge in investments into the
country by global companies.

7. Abstract

A human being starts communicating as soon as he starts
producing his first noise in the act of drawing his parents’
attention. Every emotion that we portray on our faces, the
movement of our hands, the way we look at someone and our
speech instantly communicates our ideas to others. Communication
is highly necessary for our society, as it is only through exchange of
ideas and co-operation that a society can grow and develop. This
study is, therefore, timely as the society needs to be made aware of
the influence of Cinema on the social and moral turnout of the
viewers. Via this study, an attempt has been made to evaluate the
social implications of “Impact of Cinema on Indian Youth” “A
Sociological Study” Therefore the current study proves that for
adolescent Viewing Cinema as a powerful medium of information,
education and entertainment results in the process of opinion
building in various social groups. And cinema is the medium of
cinema reciprocates in bringing a social change. And at-last it can
be concluded that Youths are very much influenced by the cinema
and they inhale psychological, cultural, sociological changes along
with the drastic changes in lifestyle, behavior, and so on.

8. FILM INDUSTRY IN INDIA
 India is the largest producer of films in the world.
 In 2009, India produced a total of 2961 films on celluloid that
include a staggering figure of 1288 feature films.
 Films are made in different 20 languages.
 With 3.3 billion tickets sold annually, India also has the highest
number of theater admissions
 Indian film industry is multi-lingual and the largest in the world in
terms of ticket sales and number of films produced.
 The industry is supported mainly by a vast film-going Indian public,
and Indian films have been gaining increasing popularity in the rest
of the world—notably in countries with large numbers of expatriate
Indians.
 Largest film industry in India is the Hindi film industry mostly
concentrated in Mumbai (Bombay), and is commonly referred to as
"Bollywood", an amalgamation of Bombay and Hollywood.
 The other largest film industries are Tamil cinema andTelugu
cinema which are located in Chennai and Hyderabad and are
commonly referred to as "Kollywood" and "Tollywood".

9.  The remaining majority portion is spread across northern, western,
and southern India
(with Punjabi, Bengali, Marathi, Oriya, Malayalam, and Kannada).
 However, there are several smaller centers of Indian film industries in
regional languages centered in the states those languages are spoken.
Indian films are made filled with musicals, action, romance, comedy,
and an increasing number of special effects.

10. REGIONAL FLIMS IN INDIA
Mainstream Cinema in India is dominated by Hindi language film which
typically makes up a significant portion of total box office collections.
However, over the past few years, regional films have been growing
popularity with releases in a great number of theatres both within and
outside the Indian Territory.
Within regional languages, south Indian segment is an important market
in terms of number of film releases with the four southern states
comprising Andhra Pradesh, Tamil Nadu, Karnataka and Kerala together
accounting for a majority of the total number of film releases in India.
Other regional language markets in India include films made in Bengali,
Bhojpuri, Marathi, Punjabi etc. The total domestic box-office collections
from regional language films in India are estimated to be about Rs. 1,508
crores.

11. BRIEF HISTORY OF FILM INDUSTRY IN INDIA.
Birth of Indian Cinema
 Indian Cinema was born on 3
rd
May, 1913.
 Since 1913, Indian Cinema, popularly known as Bollywood, has made
a long journey from simple silent movies to sound films, then colored
films to technically advanced movies of the present day.

Interesting Facts about Bollywood
 Production-wise, Bollywood is the largest film industry in the world
with over 1000 films produced every year.
 Its movies are watched by almost 14 million Indians everyday
 Raja Harishchandra (1913), by Dadasaheb Phalke was the first silent
feature film made in India.
 'Alam Ara' - the first Indian sound film was released in 1931.
 Kisan Kanya (1937) was the first colored movie produced in India.
 Every year, Bollywood movies are celebrated in no less than 6 award
functions
Evolution of the BOLLYWOOD
 It was by the 1930's that the industry started producing more than
200 films every year.
 By late 1950s the films were defined by sumptuous romantic musicals
and melodramas.

12.  Late 1960s and early 1970s gave rise to romantic movies, action films
and violent films.
 In 1970’s films were action oriented with revenge as the dominating
theme.
 It was the age of the angry young man and Amitabh Bachchan rose to
prominence with the success of Sholay, Zanjeer and Deewar.
 The late eighties and early nineties saw the revival of the musical love
stories in Hindi cinema.
 90s was a mixed genre of romantic, thrillers, action and comedy films.
 During this period the cinema quality increased to a great extent and
the box-office was stroked by family-centric romantic musicals.
 A stark upgrade was seen as technology gifted the industry Dolby
digital sound effects, advanced special effects, choreography and
international appeal.
 The development brought about investments from the corporate
sector along with finer scripts and performances.






21
st
Century Industry

13.  It is 21
st
century now. This era brought immense popularity to the
Bollywood, so much that its films appeal the audiences of all
segments.
 Today Indian Cinema, especially Hindi cinema is not only popular in
India but also in parts of Middle East, Pakistan, UK and virtually every
other place where Indians live.
 A revolution of sorts has happened in terms of defining glamour,
entertainment, commercial values, budgeting, marketing and box
office reports.

14. Cinema in Varanasi
Way back in the 1950s, Satyajit Ray shot APARAJITO in Banaras,
capturing its ghats and the majestic Ganga in an unforgettable
panorama. In the 90s, Sunny Deol's GHATAK showed the ghats and the
city's famous AKHADA wrestlers. Goldie Behl's BAS ITNA SA KHWAAB
HAI was also shot here, since the hero of the film, Abhishek Bachchan,
was a Banarasi.

Bollywood's fascination with the prostitution in Banaras is also evident
from the many films that have depicted it. In RAM TERI GANGA MAILI,
Mandakini's character was forced into flesh trade at a Banarasi brothel.
Two decades later, LAAGA CHUNARI MEIN DAAG told the story of
Badki (Rani Mukerji), a girl from Banaras, who is forced to make a living
from prostitution.

The city's history has also attracted many. The Aishwarya Rai-starrer,
CHOKHER BALI, was shot at a fort in Banaras. Urmila Matondkar's
BANARAS — A MYSTIC LOVE STORY is a love story set in the city.
Deepa Mehta's WATER, the story of widows in Banaras, was based here,
even though she couldn't shoot a single scene in the city. There's also the
upcoming film MOHALLA ASSI, where Sunny Deol plays a pandit from
Banaras. Prateik' Babbar’s film ISSAQ is also a love story set and shot in
Banaras.

Though the list is not exhaustive, it's evident how well-entrenched
Bollywood's fascination for the city is. Perhaps it wouldn't be incorrect to
say that no other city has held Bollywood's fancy for as long and as
strongly as Banaras.

15. Movies based in Banaras
Here are some popular Indian films that have been shot in this part of
India.
 Going back to the 1950s, In Bibhutibhushan Bandyopadhyay
Aparajito the Bengali novel, has a partial view of Varanasi. Satyajit
Ray shot Aparajito in Benaras, capturing its ghats and the majestic
Ganga in an unforgettable panorama.
 • Almost all of Satyajit Ray’s Film Jai Felunath Baba was shot in
Banaras.
 Sunny Deol’s Ghatak showed the ghats and the city’s famous akhada
wrestlers.
 Goldie Behl’s Bas Itna Sa Khwaab Hai was also shot here (the hero,
Abhishek Bachchan, is a Benarasi).
 Aishwarya Rai-starrer, “Chokher Bali”, was shot at a fort in Benaras
 Urmila Matondkar’s “Benaras – A Mystic Love Story” is a love story set
in the city.
 Several Bollywood films also have shown the darker side of the city,
particularly prostitution in Benaras. In Ram Teri Ganga Maili,
Mandakini’s character was forced into flesh trade at a Benarasi
brothel.
 Deepa Mehta’s “Water”, which shows the story of widows in Benaras,
could not be shot here (not even a single scene) because of protests
from the locals.
 Shad ali’s Abhikek Bachchan ,Rani Mukharjee ,Amitabh Bachchan
starrer movies bunty aur babbly, also shot in banaras. In thios movie,
babli was a banarasi girl.
 There are many more movies, including the recently released
Raanjhanaa and Yamala pagala Aur Deewana which was shot here.
 Some movies are underproduction (2015-16) like Direct ishque ho
gaya, Ishque Malang, Varanasi.
 A Documentary film by Shri Ram Daltan “Behroopiya” is also shot in
Banaras. Beharoopiya is folk-art of Banaras, which is now passing
away, Shri ram Daltan , alumni of faculty of visual arts, BHU, take

16. dare to represent it. Fukre fem Asharful Haque acted in it. It also
awarded for the best documentary film award2014.
 Banaras is a big platform of Bhojpuri Movies, several Bhojpuri movies,
were shot and released there.
HOLLYWOOD MOVIES IN VARANASI
1. Pleasing God: Sons of Shiva (1985)
2. Forest of Bliss (1986) shot at Varanasi, ,
3. Eat Pray Love (2010) Ganga Arti scene
4. Baraka is a 1992 non-narrative documentary film directed by Ron
Fricke
5. The curious case of Benjamin button,2004, location.
List of movies shot and based on Varanasi
Serial
No.
Movies name Category Year
1 Appu Triology Drama 1950
2 Joi Baba Felunath Bengali mystery film 1979
3 Ram Teri Ganga Maili Tragedy 1985
4 Ghatak Action/Drama 1996
5 Bas itna sa khwab hai Family Drama 2001
6 Chokherbali Tragedy 2003
7 Benaras – A Mystic Love
Story
Mystery 2004
8 Bunty aur babli Comedy 2005
9 Laaga Chunri me Daag Tragedy 2007
10 Raanjhana Romantic tragedy 2013
11 Issaq Romantic tragedy 2013
12 Mohalla Assi Underproduction
13 Direct Ishq ho gya Underproduction
14 Ishq Malang Underproduction
15 Varanasi Underproduction

17. ROLE OR IMPORTANCE OF FILM
Films and youth-
 Officially recognized by the government of the India , is all those in
the age group 15-35 are considered to be youth.
 Hindi films in particular-seem to play a large role in the lives of
teenager’s today.
 Discussions on films form a large part of daily ‘gossip’ and extend to a
large degree into the real lives of film stars.
 When it come fashion, romance and language, bollywood movies are
a constant reference point for youngsters.
 Gangster films are particularly popular with college students.
 Dialogues from these films are routinely used in their conversation
with friends.
 When combined with the right clothes and symbols- motorbike,
cigarettes, girls/guys, mobile phones etc. it gives them a sense of
belonging.
 Films are medium though which teenagers are presented with new
ideas- be it in terms of dress codes, behavior or attitude. These are
often used by youths in their daily interaction with friends and
acquaintances.
 Films have created a yearning for romance.
 To be tagged “boyfriend” or “girlfriend” implies popularity, coolness
and modernity.

18. PROS of Bollywood
 Movies introduce youths to cultures, historical events and stories with
which they are unfamiliar.
 Movies used in classrooms enhance learning.
 Movies are enjoyable for all age group people.
 They stimulate people's emotions, imaginations and conversations.
 A good cinema always raises issues that makes them question things
and force them to search solution.
 Good comedy movies always refresh the mind & help in increasing
creativity.

Cons of Bollywood
 Vulgarity
 Smoking and alcohol
 Most movies have sex content, terrorism which leads youth's mind
to dangerous way.
 Youngsters see movies & expect a very rich lifestyle & excess money
without hard work.
 Modern cinemas are violent, consisting crime scenes & , no moral
code
 Abusive language, intimate scenes and vulgarity is corrupting youth
and mind-set.

19. Imitating Bollywood
 Emulating the hero- herogiri
This is a concept which has come from the movies, to be or act like a
hero – this implies style, fashion and in associated with the so called
“Cool” behavior.
 Establishing linkage with glamour symbols
Bikes, Cars, Discos, Smoking, Dance, Boozing, Fashion-
Clothes/accessories/hairstyle and body building are the symbols that are
considered most glamorous
 Projecting the right image-
Projecting the right image is an important aspect. For instance, girls,
aspire ti project the “Uptown Girl” image- it’s one who is provocative,
presents a challenge- not just to other girls or boys as well.

20. PROSPECTS OF INDIAN FILM INDUSTRY
 Emergence of new sources of revenue: In the last few years, the
window available to monetize a film’s revenues at the box office
has shortened considerably. This is driving film studios to exploit
ancillary streams of revenue such as pay-per-view, mobile, online
gaming, and licensing and merchandising. The revenue from these
ancillary streams and cable and satellite (C&S) rights are projected
to grow at a CAGR of 16% from 2009 to 2014.79 The pre-sale of
satellite and home video rights has also gained momentum.
 Growth is expected to come from the expansion of multiplexes in
smaller cities, investments by foreign studios in domestic &
Regional Productions, the growing popularity of niche movies and
the emergence of digital and ancillary revenue streams.
 Rise of multiplexes: Multiplexes continue to gain prominences
across major Indian cities and companies have lined up
investments to accelerate multiplex penetration in smaller towns.
The number of multiplex screens is expected to double in the next
five years, from 900 to 1,775 screens.
 Digitization is providing scale and reducing piracy: Digital prints
cost 80% less than conventional film prints, allowing producers to
reach five times the number of screens at the same cost. This has
significantly improved realization, as 60% of box-office collections
are now earned within the first week of a movie’s release. Digital

21. cinema allows companies to control exactly where movies are
showing and how many times they are shown. It also expands the
reach of releases, from large cities to remote towns and villages
across India.

 Regional-language cinema forms an integral part of India’s
filmindustry: 60% of all movies produced in India are in the four
South Indian languages of Telugu, Tamil, Kannada and
Malayalam.80 This market is witnessing rising investments from
Indian and foreign studios, with a gradual shift in favor of regional
films as compared to Hindi films. Studios are also releasing dubbed
versions of popular Hollywood films, while multiplexes are
increasing their Screenings of regional movies.
 Outsourcing of film services: Services such as postproduction,
animation, visual effects, and 2D to 3D conversion are being
increasingly outsourced to India, driven by the availability of a
skilled workforce and the low cost of services.
 Small-budget films go mainstream: Small-budget niche films with
high-quality scripts have recently gained acceptability among
mainstream audiences. Strong content and word-of-mouth
marketing have helped studios to generate high returns from these
films, thereby diversifying their risk from big-budget movies.

22.  Globalization of the Indian film industry: Indian producers are
improving the international marketability of large budget Indian
movies by building partnerships with international screenwriters,
composers and technicians. International fi lm studios are also
producing and distributing Hindi and regional movies. Of the top
six international movie studios, four are involved in distributing or
producing Indian movies. A number of Indian film studios and
M&E companies are also expanding their international footprint by
acquiring international theater chains and production studios.
 Increased fragmentation in viewership: Viewership, especially in
the Hindi general entertainment genre, is increasingly getting
fragmented as a result of a large number of such channels being
broadcast in India. However, a few players continue to dominate
the market, commanding a significant share of the industry
segment revenues.
 Increased competition amongst broadcasters: With new channels
being introduced at regular intervals, there is increased
competition amongst broadcasters, for viewership and advertising
revenue. This coupled with high content and marketing costs is
expected to impact the profitability of broadcasters in the medium
and long term.
 Increasing penetration of DTH (Direct-to-Home): There has been
rapid growth of DTH subscribers in the last few years. This trend is

23. expected to continue over the next few years. However, operating
profits are still negative for the industry, due to high customer
acquisition costs, and is expected to remain this way untill a
critical mass of subscribers is reached. Major DTH service
provider in India are : Dish TV, Airtel Digital, Reliance Digital,
Videocon, Sun TV, Tata Sky.

24. Research Methodology

The Problem of study is “Impact of Cinema on Youth- A Sociological
Study (Varanasi). Basically this study is conducted nearby B.H.U.,
Varanasi. B.H.U. is Capital of knowledge. Banaras Hindu University is
an internationally reputed temple of learning, situated in the holy city
of Varanasi. This Creative and innovative university was founded by
the great nationalist leader, Pandit Madan Mohan Malviya 1916.
 The issue related to the time, and frequency invested by each
individual specially youth to watch cinema on one hand and the
impact of these on changing the behavior pattern and lifestyle, on the
other hand, have become hugely important for every individual
family having young members. It is relevant that even a single wrong
decision of Parents on adolescents that either to watch or not to watch
the cinema and other entertainment devices may sometimes leading to
the Sociological effect on the individual. Therefore a proper
Sociological Study of Changing Behaviour Pattern and Lifestyle by
Impact of Cinema on youth is necessity of time.
 A number of studies had been conduced across the world including
India, to find out the impact of cinema on youth by using different
performance measure. But there was no comprehensive study
conducted on youth’s sociological Impacts such as behaviour pattern
and lifestyle by watching Cinema
 Hence the present study was undertaken to fill this research gap and
analyze the Impact of Cinema on Indian Adolescents with special
reference to Sociological Study of Changing Behaviour Pattern and
Lifestyle. I have focused on their society, group-circles, lifestyle,
likeness, sociological relation and there problems.

25. Key Elements of the Research Topic
 Unit of Analysis- Youths (Aged between18-28 year)
 Characteristics of Interest- Understanding role of Bollywood in
youth’s life
 Time and space Boundary- Max. 4 months.
 Environmental Condition- Youth imitates bollywood in terms of
fashion, lifestyle, Acts Performed etc. This has highly influenced their
life.

OBJECTIVE OF THE STUDY
The main objectives of the study will be:
1. To Analyses of the relationship between society and cinema.
2. To Analyses the preference of the Indian audience in basis of
specialty, interest, and responses.
3. To Analyses of impact of cinema on audience.
4. To understand various positive and negative factors of bollywood
influencing lives of youth.
5. To observe the changing responses and behaviour of youth to the
changing trends in the film industry.
6. To Study the various likes, dislikes, testes & preferences of the
youth in according with the bollywood celebrities.
7. How this industry is helping other sectors of the economy.
8. To Study of the Sociology of Cinema.

26. Hypothesis
Formulation of Hypothesis:- A hypothesis is a tentative generalization,
the validity of which remains to be tested. Hypothesis may be any hunch
guess, imaginative idea, or any assumption which becomes the basis for
action or any investigation. The current research study seeks to test these
assumptions.
i. Viewing Cinema as a powerful medium of information, education and
entertainment results in the process of opinion building in various social
groups.
ii. The medium of cinema reciprocates in bringing a social change.
iii. Adolescents are very much influenced by the cinema and they inhale
psychological, cultural, sociological changes along with the drastic
changes in lifestyle, behavior, and so on.

Developing of A Working Hypothesis
H_0 : Null Hypothesis
Bollywood does not play a significant role in Youth’s life’.
H_1 : Alternative Hypothesis
Bollywood plays significant role in Youth’s life

27. Data-Analyses
Research Design:
Research design we used was no probability-that is purposive or we can
say judgment sampling. Samples were collected from 18 to 28 years age
students from and Research Scholars. A purposive sampling technique
was used to collect the samples .The choice of sample selection was the
judgment of the investigator. The purpose behind selecting the teens was
that in this age curiosity and interests are at the peak of development and
at this stage they are at the stage of speedy growth. Total students -300
students are from schools/colleges including boys and girls.
Tools and Techniques: i. Questionnaire, ii. Case study, iii. Yahoo Answers:
The main techniques used in this study was to collect first hand data that
is primary data, using the questionnaire containing 25 questions both
open ended and close ended. The questionnaire was divided into seven
parts (Three Sections Sec A to Sec C for Students {Questionnaire is
attached as Annexure A at last of the article}
i. First part Section A consisted of Socio Dynamic Information i.e primary
information regarding respondents’ name, age, Class, sex, etc.
ii. b) The second part of the questionnaire i.e Section B deals with the
interest of respondents in Cinema.
iii. c) Section C constitutes the questions related to influence of cinema
on studies.
Results and Discussion
Socio Demographic Profile of Respondents in Current Study:
The present study Impact of Cinema on Indian Adolescents “A
Sociological Study” will examine the youths of Varanasi, the Cultural
Capital of India. This study extends the scope of the demographic profile
of school/college going students aging 18 to 28 years age students,
including both from English medium and Hindi medium background.
The study also takes the respondents higher income group families and

28. even those from poor families. The study is concerned to the sociological
study of changing lifestyle and behaviour pattern of school/college going
children and influence of cinema that caters to a big factor of bringing
changes in the youth. Cinema leaves a major influence on the routine of
youths in today’s info-tech age. The world has turned a global village in
the sense that today in taking of elements from films influences the
adolescents up to a large extend.

29. Preferences of the Indian audiences
Q.1.Favourite Actor?
Shahrukh Khan Salman Khan Aamir Khan Akshay Kumar


Q.2.Favourite Actress ?
Katrina Kaif Kareena Kapoor
Khan
Priyanka Chopra Sonakshi Sinha





0
10
20
30
Shahrukh KhanSalman Khan Aamir Khan Akshay Kumar
0
5
10
15
20
25
Kareena Kapoor
Khan
Katrina KaifPriyanka ChopraSonakshi Sinha

30. Q.3.Favourite Genre ?
Action Romantic Historical Thriller/Horror



Q.4.Favourite Singer ?
Sonu Nigam Honey Singh Rabbi Shergill Arijit Singh



Action, 4.7
Romantic, 3.2
Historical, 1.4
Thriller/Horror,
1.2
0
1
2
3
4
5
Action Romantic HistoricalThriller/Horror
Sonu Nigam, 15
Honey Singh, 30
Rabbi Shergill, 19
Arijit Singh, 32
0
5
10
15
20
25
30
35
Sonu Nigam Honey Singh Rabbi Shergill Arijit Singh

31. Q.5.Favourite Movie ?
Chennai Experess Dhoom 3 Jai Ho Boss



Q.6.Favourite Director?
Karan Johar Rohit Shetty Sanjay L. Bansali Abbas Mustan



0
1
2
3
4
5
6
Chennai Express Dhoom 3 Jai Ho Boss
Column2
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
Karan Johar Rohit ShettySanjay L. BansaliAbbas Mustan
Column2

32. Q7. What would you like to do in your spare time ?
1. Watch a movie 2. Hangout with friends
3.Study
4. Indoor-Outdoor Games 5. Others

Q8. How frequently do you watch movies?
1. Once a week 2. Once a month
2. 3. Once in 3 months 4. Others
Frequency of watching movies.

34%
48%
9% 7%
4%
0
10
20
30
40
50
60
70
Watch a movieHangout with
Friends
Study Indoor-Outdoor
Games
Others
Percentage ( % )
17%
66%
9% 8%9%
48%
30%
13%
0%
10%
20%
30%
40%
50%
60%
70%
Once a week Once a monthOnce in 3 months Others

33. Q9. Which type of movies you like to see the most ?
1. Inspirational / Biographical 2. Action / Thriller 3.
Comedy
3. Drama / Romance 5. Sci-Fi 6.
Horror
TYPES OF MOVIES







18%
16%
22%
30%
8%
6%
15%
19%
27%
21%
11%
7%
OUTER RING : MALE, INNER RING : FEMALEInspirational / Biographical
Action / Thriller
Comedy
Drama / Romance
Sci-Fi / 3D
Horror

34. Q10. What are the most important elements of a movie?
1. Story Line 2. Cast & Crew 3. Dialogues
4. Fun & Comic 5. Songs / Dance
ELEMENTS OF A MOVIE









24%
20%
15%
32%
9%
0%
5%
10%
15%
20%
25%
30%
35%
Storyline Cast & Crew Dialogues Fun & ComicSongs / Dance

35. Q11. With whom would you prefer watching a movie ?
1. Parents 2. Siblings / Cousins 3. Friends 4. Others
YOUTH Watch movies in the Company of…


Q12. How much maximum amount would you spend for a movie ticket
1. Rs.150 2. Rs.250 3. Rs.350 4. Rs.350 +
Maximum amount spent on a movie ticket








71%
20%
7%
2%
Friends
Cousins / Siblings
Others
Parents / Elders
19%
32%
22%
27%
47%
46%
6%
0%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
Rs. 150 Rs. 250 Rs. 350 Rs. 350 +
20142004

36. Q12. How much maximum amount would you spend for a movie ticket
1. Rs.150 2. Rs.250 3. Rs.350 4. Rs.350 +



ARTICLE :- THE TIMES OF INDIA




28%
67%
7%
19%
47%
33%
0%
10%
20%
30%
40%
50%
60%
70%
80%
MAYBE NO YES
NON MEDIA FIELD
MEDIA FIELD

37. Q14. Prioritize following aspects in which you imitate Bollywood
celebrities in chronological order.
1. Aesthetics 2. Lifestyle 3. Clothing
4. Accessories 5. Style
RATINGS AS PER PRIORITIES

Clothes

Aesthetics

Style

Accessories

Lifestyle

Q15. Off late Bollywood has been trying too much to imitate
Hollywood.
1. Strongly Agree 2. Agree 3. Disagree 4. Strongly Disagree

41%
•Strongly Agree
38%
•Agree
17%
•Disagree
4%
•Strongly Disagree

38. Q16. Do celebrities influence you to purchase the products endorsed
or advertised by them?
1. YES 2. NO 3. SOMEWHAT
INFLUENCE ON PURCHASE OF PRODUCTS

Q17. Are Bollywood films making the youth … ?
A. Mentally Violent B. Physically Violent
1. YES, VERY MUCH 2. YES 3. NO

0% 20% 40% 60% 80% 100%
INFLUENCE OF
CELEBRITIES
58% 28% 14%
YESNOSOMEWHAT
38%
34%
28%
53%
31%
16%
0%
10%
20%
30%
40%
50%
60%
YES, VERY MUCH YES NO
Inner Ring –Physically Violent
Outer Ring –Mentally Violent
PHYSICALLY VIOLENT
MENTALLY VIOLENT

39. Q18. HAS MUKESH HARANE INSPIRED YOU ? (Smokeless Tobacco
Campaign)
1. YES 2. NO 3. DON’T KNOW


Q19. Do you Fantasize your life to be a Bollywood movie?
1. YES 2. NO 3. AT TIMES


34%
55%
11%
0%
10%
20%
30%
40%
50%
60%
YES NO DON’T KNOW
YES
NO
DON’T KNOW
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
NO YES AT TIMES
35%
41%
24%

40. Q.20 what are the impact of cinema on youth?

41. TOP ANSWERS
 I don’t think films have that much impact on youth
They are one of the many factors in an ocean of factors
Peer pressure, parenting, schooling, etc. would have a much
stronger impact than films.
 They will only impact only if u want them to
 Films do affect the mind set of youth but I consider Television
having much more negative impacts on youth.
 Movies are meant for entertainment
You should laugh out the moment and leave negative stuffs
inside the cinema theatre itself
 It completely depends upon your perception.

42. Contribution of Film Industry to the Economy

Direct Contribution to the Economy:

Gross Output Gross Value
Added (GVA)
Net Indirect Tax Employment

Rs.
Crores
USD
Million
Rs.
Crores
USD
Million
Rs.
Crores
USD
Million
Lakh
Indian
Film
Industry
12,312 2,709 2,132 469 800 176 1.4

43. 75%
2%
6%
8%
9%
Revenue Breakdown
Domestic Box Office
Ad Revenue
Cable and Satellite
rights
Home Video
Overseas box office

44. Indian Film Industry
Domestic Box office Collections



Domestic box office collections are projected to increase to Rs. 13,000
crores (USD 2.8 billion) by the year 2014, growing at a CAGR of 10%.
This growth is primarily attributable to the growth in average ticket
prices, projected to increase from Rs. 25 (USD 55 cents) in 2009 to Rs. 40
(USD 88 cents) by 2014.



8125
8775
9825
10890
11550
13233
0
2000
4000
6000
8000
10000
12000
14000
200820092010201120122013
Domestic Box Office (Rs. Crore)Column1Column2

45. BOLLYWOOD WORLDWIDE ENTERTAINERS
Rank Movie
Name
Domestic
Collections
(Nett) in
Rs. crores
Domestic
Collections
(Gross) in
Rs. crores
International
US Dollar
Millions
Dollar
Rate
During
The
Respective
Year
International
Collections
in Rs. Crores
Total
(Gross)
Collection
Rs. Crores
1 Dhoom3 280.25
372
27 million 61
165 537.00
2 Chennai
Express

226.70 301 19.30
million
63 121 422.00
3 3 Idiots

202.00 269 25 47 &
USD 60
(for June
2013)
120 + 6
(after June
2013) =
126
395
4 Krrish 3

240.50 320 9 million 60 54 374
5 Ek Tha
Tiger

198.00 263 10 million 56 56 319
6 YJHD 190.00 253 10 million 56 56 309
7 Dabangg
2

159.00 211 9.75
million
55 54 265
8 Jab Tak
Hai Jaan

121.00 161 14 million 57 80 241

46. CHALLENGED FACED BY INDIAN FILM INDUSTRY
 Content Regulation - A long-standing debate continues amongst the
Industry members on regulation of content. Some of the issues that
need to be addressed in this sphere include: Should there be a content
regulator or should the industry be allowed self-regulation under a
broad framework?

 Content - One of the problems is that younger generations sometimes
find the stories a bit predictable, and get bored of similar tales.

47.  Entertainment tax - A crisis plaguing the industry is the distortionary
rate of entertainment tax within states in India. For instance, in
Andhra Pradesh and Tamil Nadu, the tax rate is low. However, this
has not been the case with the rest of the states in India.
 Piracy - The Indian film industry is significantly impacted by online
piracy. A study undertaken by Motion Picture Distributors Association
(MPDAI) has put India among the top ten countries in the world,
where online piracy is at its peakIn India, counterfeiting and piracy
costs the entertainment industry US$4billion and losses of
approximately 800,000 jobs annually.

48. WHAT’S IN STORE FOR BOLLYWOOD ???
 Bollywood company tie-ups/collaborations (Corporatization)-
Reliance Big Entertainment signed a deal worth US$ 1.2 billion with
Steven Spielberg’s ‘Dream Works SKG’ to produce 36 films for the
next 6 yearsReliance also acquired around 200 theatres in 28
locations in North America to screen Bollywood and other regional
movies from India, Walt Disney has invested around US$ 324 million
in a deal with Yash Raj Films.Ramesh Sippy Entertainment has
collaborated with Warner Bros.

 Focus on niche movies - The recent success of small budget niche
movies such as No One Killed Jessica, Peepli Live, Well Done Abba and
Dhobi Ghat has re-emphasized the importance of content-driven
films.While these movies are produced on tight budgets, strong
content and word-of-mouth marketing can bring high returns to
studios. The success of such movies has at best been patchy over
recent years, but a few failures should not deter industry players
from backing good scripts with requisite funding. In addition,
refined audience tastes and the advent of miniplexes to cater to the
tastes of targeted audiences is likely to drive the production of more
such movies, which is in sync with the portfolio approach adopted of
late by studios.

49.  The Hollywood Connect
 Bollywood to Hollywood - Anil Kapoor in ‘Slum Dog Millionaire’ and
later in ’24’. Aishwarya Rai Bachchan in ’Pink Panther 2’ with Steve
Martin and ‘The Last Legion’ with Colin Firth
 Hollywood to Bollywood- Ben Kingsley in Teen Patti (Three Cards)
Sylvester Stallone in ‘Kambakht Ishq’. Jennifer Chambers directed
‘Hiss’

 VFX TECNOLOGY- The visual effects (VFX) industry is a rapidly
evolvingsegment in India. It involves the creation of live action
imagery by using computer-generated effects. It is being increasingly
used by the visual media in India and can be broadly classified into the
following verticals- movies, TV shows and advertisements. The
segment is still at its nascent stage with mainly low-end work being
done in India. Domestic consumption is fairly small, and therefore, the

50. bulk of the work includes outsourced projects from the US and the
UK. However, the domestic market is seeing bigger budget movies and
ad campaigns, which are now open to spending more on VFX to
provide an enhanced visual experience to viewers.


 3D TECNOLOGY- In 2009, when Avatar and a spate of Hollywood
action, adventure and fantasy films released in India in three-
dimensional technology (3D) format, the audience was fascinated.
Now the bug seems to have bitten Bollywood. Several films,
including Dangerous Ishhq, Raaz 3, ABCD and Suparn Verma’s
untitled project for Kumar Mangat, were shot in 3D.

51.  ANIMATION TECNOLOGY- October 2008 saw the release
of ROADSIDE ROMEO—the first 3D animation movie out of
India—produced jointly by Yash Raj Films and Walt Disney
Pictures.ROADSIDE ROMEO is the tale of a pampered puppy
whose owners move, leaving him behind to fend for himself on
the streets of Mumbai, following by many other
Flicks.Animation movies in India are made on less than one-
tenth of the budget of a similar Hollywood flick. That's because
even a mainstream Bollywood film does not gross collections of
more than US$20.6 million (or 1 billion rupees). While

52. Hollywood produces animation movies with a budget of US$60
million to US$80 million, these investments are justified
because the receipts are to the tune of US$200 million.

53. Conclusion

The direction, in which Film Industry and Cinema are moving today, has
generated enormous social tension to which we have not been able to
find appropriate solutions. The situation as on date is that via these
commercials, power has been transferred to business houses that have
consistently ignored the social implications of their actions. The problem
is fundamental, as on the basis of the review of literature, it has been
established that the content of Films and Movies is damaging for not only
society, but morality too. Complaints and concerns about Cinemas have
been extensive since their advent
17,18
. Although some substantial
research has been done on the positive and negatives both consequences
of cinema across the world, the behavioral consequences and sociological
impact of cinema on adolescents and its values caused by exposure to
them is yet an unexplored area. The researchers have not come across
much research on this issue in India. This study is, therefore, timely as
the society needs to be made aware of the influence of Cinema on the
social and moral turnout of the viewers. Via this study, an attempt has
been made to evaluate the social implications of Impact of Cinema on
Indian Youth “A Sociological Study” Therefore the current study proves
that for Youths Viewing Cinema as a powerful medium of information,
education and entertainment results in the process of opinion building in
various social groups. And cinema is the medium of cinema reciprocates
in bringing a social change. And at-last it can be concluded that Youth
are very much influenced by the cinema and they inhale psychological,
cultural, sociological changes along with the drastic changes in lifestyle,
behavior, and so on.

54. BIBLIOGRAPHY
2. Banaji, S. (2006) Reading ‘Bollywood’: the Young Audience
and Hindi Films Basingstoke, UK: Palgrave Macmillan
3. .Chakravarty, S. (1998) National Identity in Indian Popular Cinema:
1947-1987, New Delhi: Oxford University Press
4. Chatterji, S. A. (1998) Cinema Object: Woman: A Study of the
Portrayal of Women in Indian Cinema, Calcutta: Parumita
Publications
5. Derné, S. (2000) Movies, Masculinity and Modernity: an
Ethnography of Men’s Film-going in India, Westport,
Conneticut/London: Greenwood Press
6. Ghosh, S. (2002) ‘Queer Pleasures for Queer People: Film, Television,
and Queer Sexuality in India’ in Vanita, R. (ed.) Queering India:
Same-Sex Love and Eroticism in Indian Culture and Society, London
and New York: Routledge
7. Kazmi, F. (1999) The Politics of India’s Commercial Cinema:
Imaging a Universe, Subverting a Multiverse, New Delhi: Sage

8. Valicha, K. (1988) The Moving Image, Bombay: Orient Longman
9. "Economic Contribution of Indian film and Television
industry", prepared by PricewaterhouseCoopers, March 2010.
10. "Spotlight on India's Entertainment economy", prepared by Ernst &
Young, October 2011.
11. Lokpriya cinema – Jawarimall parikh.
12. Cinema , Images and Issues- Bhawana Somaya.
13. Beyond the Boundaries of bollywood- (Editor) Rachel Dwyer and
Jerry Pinto.
14. Hindi Cinema : An Insider’s View- Anil Saari
15. Hindi Cinema aur Delhi- Dr. Savita Bhakhadi and Aditya Awasthi.

55. Questioners
1. Q.1 .Favourite Actor?
Shahrukh Khan Salman Khan Aamir Khan Akshay Kumar

2. Q.2.Favourite Actress ?
Katrina Kaif Kareena Kapoor Priyanka Chopra Sonakshi Sinha

3. Q.3.Favourite Genre ?
Action Romantic Historical Thriller/Horror

4. Q.4.Favourite Singer ?
Sonu Nigam Honey Singh Rabbi Shergill Arijit Singh

5. Q.5.Favourite Movie ?
Chennai Experess Dhoom 3 Jai Ho Boss

6. Q.6.Favourite Director?
Karan Johar Rohit Shetty Sanjay L. Bansali Abbas Mustan



7. Q7. What would you like to do in your spare time ?
2. Watch a movie 2. Hangout with friends 3.Study
5. Indoor-Outdoor Games 5. Others

56. 8. Q8. How frequently do you watch movies?
5. Once a week 2. Once a month
6. 3. Once in 3 months 4. Others
9. Q9. Which type of movies you like to see the most ?
2. Inspirational / Biographical 2. Action / Thriller 3. Comedy
7. Drama / Romance 5. Sci-Fi 6. Horror
10. Q10. What are the most important elements of a movie?
2. Story Line 2. Cast & Crew 3. Dialogues
8. Fun & Comic 5. Songs/Dance
11. Q11. With whom would you prefer watching a movie ?
2. Parents 2. Siblings / Cousins 3. Friends 4. Others

12. Q12. How much maximum amount would you spend for a movie ticket
2. Rs.150 2. Rs.250 3. Rs.350 4. Rs.350 +

13. Q12. How much maximum amount would you spend for a movie ticket
1. Rs.150 2. Rs.250 3. Rs.350 4. Rs.350 +

14. Q14. Prioritize following aspects in which you imitate Bollywood celebrities in
chronological order.
2. Aesthetics 2. Lifestyle 3. Clothing
4. Accessories 5. Style

57. 15. Q15. Off late Bollywood has been trying too much to imitate Hollywood.
2. Strongly Agree 2. Agree 3. Disagree 4. Strongly Disagree

16. Q16. Do celebrities influence you to purchase the products endorsed or
advertised by them?
2. YES 2. NO 3. SOMEWHAT
17. Q17. Are Bollywood films making the youth … ?
B. Mentally Violent B. Physically Violent
1. YES, VERY MUCH 2. YES 3. NO
18. Q18. HAS MUKESH HARANE INSPIRED YOU ? (Smokeless Tobacco Campaign)
1. YES 2. NO 3. DON’T KNOW

19. . Do you Fantasize your life to be a Bollywood movie?
1. YES 2. NO 3. AT TIME