Information education and counseling in nursing

Og

1. INFORMATION , EDUCATION& COMMUNICATION

2. Introduction: The Information, Education & Communication (IEC) strategy aims to create awareness and disseminate information regarding the benefits available under various schemes/programmes of the Ministry and to guide the citizens on how to access them. The objective is also to encourage build-up of health seeking behaviour among the masses in keeping with the focus on promotive and preventive health. The IEC strategy has catered to the different needs of the rural and urban masses through the various tools used for communication.

3. Introduction: The importance of health education has been increasingly realized during last three decades so much , so that health education has emerged as a specialty in itself. The aim of the health education is to bring about a change in health behavior of the people such a manner that the harmful health practices given up while good ones are reinforced.

4. DEFINITION OF INFORMATION Defined as describe it as one or more statement or fact that is received by a human which have some form of worth to him.

5. Definition of education It is the process by which behavioral changes takes place in an individual as a result of experience which he has undergone. Education in a learning process.

6. Definition of communication Communication is the process of attempting to change the behavior of other. When the people exchange ideas and information they can work together better, sharing entails parting with information that gives.

7. definition OF IEC Information, education and communications (IEC) combine strategies, approaches and methods that enable individuals, families, groups, organizations and communities to play active roles in achieving , protecting and sustaining their own health.

8. Objectives of iec Increase the reach of services by making visit of worker and supervisor more predictable and regular. Improve the quality of services through knowledge and skill development of worker. Make supervision more oriented towards problem solving. Link supervision with training at various level.

9. Cont… Concentrate on local field problems both for development of training material and their uses. Combine interpersonal communication strategy with mass media approach. Improve performance level through continuous with village community volunteers.

10. Importance of iec It create awareness, increase knowledge and change attitudes. It is not expensive. It ensures feedback mechanism.

11. STATEGIES OF IEC

12. APPROACHES – CONTD…

13. Major components of iec Visit schedules Training Supervision Monitoring and education

14. 1.Visit schedules Under IEC the tour programs of health worker one drawn as a weekly schedule rather than the date wise calendar schedule.

15. 2.training Training should not only cover he technical aspects of program but also focus on problem solving skills of workers.

16. 3.supervision Each supervisor during visit, Records Target achievements New instructions are supervised.

17. 4.Monitoring and evaluation Success of any program depends on ability to monitor and evaluate program adequately and accurately and to corrective action if necessary.

18. Planning an iec strategy Everything cannot be changed at once and focus on relevancy. There must be true dialogue. Gain knowledge and community tradition. IEC success when it is planned with a comprehensive strategy. Information overload is to be avoided. The training should be appropriate.

19. Cont…. Fear arousal needs to be used with caution. Compaign for preventive behavior. It should be cost effective.

20. Process of implementing strategies Support of community leaders involve target audience establish linkage and relationships with NGO and others interaction between health workers and clients. Multimedia compaign anticipate trouble and crisis communication plan monitoring and evaluation.

21. Resource for iec Print media Television Mass media Internet Radio

22. Iec in nursing At individual level At community level

23. 1.At individual level Communication is very important in nursing practice. Reinforcement to sustain behavioral change. Provide opportunity to develop personality, knowledge, skills and confidence.

24. 2.At community level Encouraging Motivating Persuading Informing Role of nurse in family planning programs with IEC.