Information Education Communication

Concepts for paramedicals

1. ALL INDIA INSTITUTE OF LOCAL SELF GOVERNMENT DELHI “ INFORMATION EDUCATION & COMMUNICATION “ DR.P.P.SINGH By Dr. P.P.SINGH Faculty AIILSGD Ex Medical Superintendent Cum Consultant pathologist HRH Delhi Ex. Director India Population Project 8 Delhi..

2. INFORMATION < EDUCATION & COMMUNICATION (IEC) Health Education is a powerful tool for prevention of diseases and promotion of Health. If person receive accurate information about prevention , person is expected to take action. Health education is always emphasized amongst health worker to contact people. Ultimate objective is health change in the behavior of the people.

3. Giving Information is not sufficient to bring about thechange in people. Information should be converted into simple ideas by taking into consideration of education level and socio- culture status. It should be “felt need “of the people Information should be given in a language which people under stand . Education = The process of making person to learn new concept or adopt new practice in life. Thus Information & Education together may bring about behavioral change. The process or making people lean is Communication.

4. SOCIAL MARKETING The concept of IEC is closely linked with social market. Use of marketing Techniques to promote health products amongst the people is called Social marketing. Like advertising the product. IEC in practice is a process closely linked with complex psycho-social cultural aspect of human behavior.

5. Advantages of IEC Techniques;- It helps to understand the “ Felt Needs” of the people. It helps in identifying motivating factors in people for bringing about positive changes. It helps in planning effective health education material. It helps in creating good rapport of health worker in the community. It enhances community participation in health programme .

6. Communication Techniques A variety of technique , media and material can be used as tools for creating health awareness. By direct contact ;- Group discussion, Lectures , case studies ,demonstrations. Etc. By Indirect contact;- Media, posters , pamphlets etc.

7. Communication can be connoted as.;- C.- Clarity. O.- Orderly M.- Methodical M.- Meaningful. U.- Useful N.- Notable. I.- Informative C- Complete A.- Acceptable. T.- Thoughtful. I.- Interesting. O.- openness. N.- Natural

8. Communication Techniques. Public Meetings. And Lectures. Group discussions. Case Study. Home visits. Demonstration a small group. Radio. Television. Newspapers. Folk theatre Publication and leaflets. Films Model Exhibitions and displays. Maps, charts and Diagrams. Blackboards. Mass media ( Social Media)

9. Communication in Health Communication is essential in the exchanging of ideas, feelings, and thought. Communication helps to know what is the need of others and how to meet those needs. communication includes words written or spoken , gesture, facial expression, body posture, touch and also listening.

10. ELEMENTS INFLUENCE RELATION SHIP. Prejudices Frustrations. Attitudes Life experiences ELEMENTS OF COMMUNICATIONS A message A sender. A receiver.

11. GOOD LISTENING SKILLS INTREST. HEARING the message Do Not Interrupt TYPES OF COMMUNICATIONS A. NON –VERBAL COMMUNICATION. Facial Expressions Gestures Touch. B. VERBAL COMMUNICATION Verbal message. Written communication.

12. BARRIERS TO COMMUNICATIONS Labeling Sensory impairment Talking too fast. Talking too slow. Too noisy surroundings Language

13. SUMMARY Communication requires a sender , a receiver and a massage. Massage may be verbal or Non verbal. Many factors influence the effectiveness of communication. Factors are prejudice, frustration , attitude and life experience. Good listening skills are important to ensure successful communication An awareness of barriers of communications is important.

14. INTER PERSONAL COMMUNICATION The art of interviewing , counseling and handling misconceptions and Rumors. What is Interview? Gathering information while taking history . To assess Community Needs Assessments ( CAN) Points to be kept in Mind before Interviewing.;- Closed ended questions should be used only to get the specific information. The open ended questions give more elaborate information. Closed –ended Questions provide limited information . Incomplete answer are like a story without end!.

15. Using Technique for an interview UNDERSTANDING THE PROBLEM . Specifying your Objective Asking relevant questions Interviewing time. Choosing suitable place. Giving time to answer. Avoiding frequent interruptions Managing the Language problem. Using Simple Language. Taking down notes Skill required for interview. ( verbal & non verbal skill) Listening completely.

16. WHAT IS COUNSELING? It is an important part of job. Counseling is a process of helping the client to ;- Understand his or her feelings about the problem. Seek information and gain knowledge. Make his/her own decisions to solve the problem.

17. QUALITIES of GOOD COUNSELLOR Become a friend to client. Be a good listener to your client. Be helpful by offering advices. H ave a good knowledge about your work. Give complete and correct information. Gives facts. Be a good communicator using verbal & non verbal skills. Keeps in constant contact with client. Motivate Client. Build self esteem of client. Avoid any biases against client. Ensure your client can solve his/ her problem