Introduction: Fostering Innovation in Student Societies: Importance of innovation in a university context. Student societies play a pivotal role in shaping a dynamic campus culture. Innovation contributes to personal and professional development. Purpose of the Presentation: Objective: Present a new idea for the Student Enterprise Society. Explore the application of design thinking and innovation frameworks. Engagement Statement: Today, we redefine student engagement through innovation. Join me on this journey as we explore a new vision for the Student Enterprise Society, driven by creativity and design thinking. 2
OVERVIEW OF DESIGN THINKING (DT) Define Design Thinking Design Thinking is a problem-solving approach focused on user empathy and collaboration. It emphasizes understanding user needs, ideation, prototyping, testing, and iterating. Relevance in Innovation Design Thinking fosters a human-centric mindset in problem-solving. It encourages creative solutions by understanding user perspectives. The iterative nature of Design Thinking promotes adaptability and continuous improvement. Application We leverage Design Thinking to structure our approach. 3
4 Introduction The Liedtka & Ogilvie Design Thinking model is a structured framework for problem-solving. Developed by Jeanne Liedtka and Tim Ogilvie, it guides the innovation process. Stages of the Liedtka & Ogilvie DT Model Empathize: Understand user needs by empathizing with their experiences. Define: Clearly articulate the problem or opportunity based on empathetic insights. Ideate: Generate a wide range of creative ideas without judgment. Prototype: Create tangible representations of potential solutions for testing. Test: Gather feedback by testing prototypes with users, leading to iterative improvements. Application in Our Project Our project aligns with the Liedtka & Ogilvie model's first stage. We focus on empathizing with students, defining their needs, ideating innovative solutions, prototyping concepts, and testing for refinement.
EMPATHIZE - RESEARCH FINDINGS Research Findings on Student Needs and Challenges: Conducted thorough research to understand the diverse needs and challenges faced by students. Utilized a mix of qualitative and quantitative methods to gather comprehensive insights. Evidence from Interviews, Focus Groups, or Surveys: Engaged in one-on-one interviews, conducted focus group sessions, and administered surveys. Collected firsthand accounts and opinions to ensure a deep understanding of student perspectives. 5
DEFINE - CLEARLY STATE THE PROBLEM 6 Clearly State the Problem or Opportunity: Articulated a precise problem statement derived from empathetic insights. Clearly defined the opportunity space that the Student Enterprise Society aims to address. Reference Insights Gained from Research: Referenced specific findings from the empathize stage to validate and support the defined problem. Ensured alignment between the defined problem and the identified needs of the student population.
IDEATE - PRESENT INNOVATIVE IDEAS Present Innovative Ideas for the Student Enterprise Society: Unveiled a diverse range of innovative concepts to meet identified student needs. Fostered a creative environment through brainstorming sessions, encouraging out-of-the-box thinking. Discuss Brainstorming Sessions and Sources of Inspiration: Conducted collaborative brainstorming sessions with diverse stakeholders. Leveraged various sources of inspiration, including industry trends, successful student societies, and emerging technologies. 7
PROTOTYPE - OUTLINE IMPLEMENTATION PLAN Outline a Plan for Implementing the Idea: Developed a detailed implementation plan outlining the step-by-step process. Identified key milestones, resources, and potential challenges in bringing the idea to fruition. Provide Evidence of Feasibility: Supported the prototype with evidence of feasibility, including budget estimates, resource requirements, and a timeline. Demonstrated a realistic approach to ensure the viability of the proposed Student Enterprise Society. 8
TEST - GATHER FEEDBACK 9 Gather Feedback from Testing: Conducted testing sessions with the target audience to collect valuable feedback. Iteratively refined the prototype based on user insights and suggestions. Iterative Improvements: Showcased the iterative nature of the testing phase, highlighting how feedback influenced improvements. Emphasized the commitment to refining the concept to ensure its effectiveness.
10 BUSINESS CONTEXT Introduction: The proposed Student Enterprise Society is positioned to be a dynamic and transformative addition to our university community. Mission and Objectives: Mission: To cultivate an entrepreneurial mindset, foster innovation, and provide a platform for students to explore, create, and launch their ventures. Objectives: Encourage collaboration, provide resources, and facilitate skill development. Target Audience: Primarily targeting students across various disciplines. Market Analysis: Extensive research on the university ecosystem reveals a high demand for entrepreneurial initiatives. Unique Selling Proposition (USP): Distinctive features that set the Student Enterprise Society apart : Tailored programs for skill enhancement. Collaborative spaces for ideation and networking.
11 Collaborations and Partnerships: Forged strategic collaborations with: University departments. Local businesses. Revenue Model: Diversified revenue streams: Membership fees. Event sponsorships. Sustainability and Scalability: A sustainable model built on continuous engagement and value delivery . Scalability through: Membership growth. Expansion of programs and service SWOT Analysis: Strengths: Strong university support, dedicated team, and a niche focus. Weaknesses: Initial resource constraints, potential competition. Key Success Factors: Proactive and adaptive leadership.
Research Quality and Credibility Emphasize the Quality of Your Research: Rigorous and comprehensive research forms the foundation of our proposal. We employed a mix of qualitative and quantitative methods to ensure a well-rounded understanding of the student landscape. Data collection involved in-depth interviews, focus groups, and surveys to gather diverse perspectives. Highlight Critical Understanding of the Innovation and Student Needs: Our research is not merely data collection but reflects a critical analysis of the innovation landscape and the specific needs of our student community. By understanding the nuances of student needs, we have tailored our proposal to address these requirements effectively. 12
PRESENTATION QUALITY Discuss Clarity, Coherence, and Appeal: Our presentation is characterized by clarity, ensuring that complex ideas are communicated with simplicity and precision. Coherence is maintained throughout, creating a seamless flow that guides the audience through the logical progression of our proposal. The appeal of our presentation lies in its visual aesthetics, engaging content, and a design that resonates with our target audience. Mention Structure, Diction, Pace, and Slide Content: Structure: The presentation follows a logical and organized structure, allowing the audience to easily follow the progression of our ideas. Diction: Our choice of language is clear, concise, and tailored to our audience, ensuring that our message is effectively communicated. Pace: The presentation is paced to maintain audience engagement, allowing for absorption of key points without feeling rushed. Slide Content: Each slide is carefully crafted with content that complements spoken words, providing visual reinforcement without overwhelming the audience. 13
ESSENTIAL FEATURES COMMUNICATION Show How Essential Features of the Project and Its Business Context Are Communicated: Visual Representation: Utilize infographics, charts, and diagrams to visually communicate key features, enhancing audience comprehension. Storytelling Approach: Narrate real-life scenarios or success stories related to the Student Enterprise Society to illustrate its essential features. Testimonials: Include quotes or testimonials from potential users, showcasing how the society addresses their needs. Highlight Key Points for Emphasis: Emphasize the user-centric approach of the Student Enterprise Society. Highlight the unique selling proposition (USP) that sets the society apart. Showcase the feasibility and sustainability aspects of the proposed project. Reinforce the collaborative and innovative nature of the society's design. 14
CONCLUSION 15 Summarize Key Points: Recap the mission and objectives of the Student Enterprise Society. Highlight the significance of addressing student needs through innovation. Reiterate the key features that make the society a valuable addition to the university. Reiterate the Importance of the Proposed Student Enterprise Society: Emphasize how the society contributes to a culture of innovation and entrepreneurship. Stress its role in fostering skills, collaboration, and personal development among students. Connect the proposed society to the broader goals and mission of the university.
References 16 Books: Author, A. A. (Year of publication). Title of work: Capital letter also for subtitle. Publisher. Example: Liedtka, J., & Ogilvie, T. (2011). Designing for growth: A design thinking toolkit for managers. Columbia University Press. Journal Articles: Author, A. A., Author, B. B., & Author, C. C. (Year). Title of article. Title of Journal, volume number(issue number), page range. DOI or URL Example: Brown, T., & Wyatt, J. (2010). Design thinking for social innovation. Stanford Social Innovation Review, 8(1), 30-35. .URL