Internship final Report on Digital marketing.docx

This is the report of Digital Marketing.

1. Tribhuvan University
Faculty of Humanities and Social Sciences
A Final Year Internship Report
On
Digital Marketing
At
Drishya Technology Pvt. Ltd.
Under the supervision of
Ashish Pokhrel
Submitted To
Department of Computer Application
Orchid International College
In partial fulfillment of the requirements for the Bachelor in
Computer Application.
Submitted By
Karan Jung Budhathoki
TU Exam Roll No: 6-2-939-149-2019
April 2024

2. Tribhuvan University
Faculty of Humanities and Social Sciences
Orchid International College
SUPERVISOR’S RECOMMENDATION
I hereby recommend that this report be prepared under my supervision by Karan Jung
Budhathoki (TU Roll No (6-2-939-149-2019) in partial fulfillment of the requirements for the
degree of Bachelor of Computer Application (BCA) and be processed for evaluation.











……………………...
Ashish Pokhrel
Internship Supervisor, Department of BCA
Orchid International College
Bijaychowk, Gaushala

3. Tribhuvan University
Faculty of Humanities and Social Sciences
Orchid International College
CERTIFICATE OF APPROVAL
The undersigned certify that they have read and recommended to the Department of Humanities and
Social Science the acceptance of an internship report submitted by Mr. Karan Jung Budhathoki in
fulfillment of the degree requirements for the Bachelor in Computer Application (BCA).
------------------------------------------
Aashish Pokharel
Internal Examiner/Project Coordinator
Department of IT
Orchid International College
Bijaychowk, Gaushala
------------------------------------------------
External Examiner
Department of Humanities and Social
Science
Tribhuvan University
Kiritipur, Kathmandu

4. ACKNOWLEDGEMENTS


I hereby express my sincere gratitude and appreciation to Drishya Technology PVT.LTD for
providing me with the opportunity to serve as a Digital Marketing Intern. I am writing this
acknowledgement to express my heartfelt thanks for the invaluable experience and knowledge I
have gained during my internship tenure. First and foremost, I would like to extend my gratitude
to the Drishya Technology PVT.LTD team for their constant support and guidance throughout
my internship. I am truly grateful for the trust and confidence they placed in me, allowing me to
contribute to various digital marketing projects. Their encouragement and willingness to share
their expertise have played a significant role in enhancing my skills and understanding of the
digital marketing field. I would also like to express my appreciation to my supervisor and the
entire digital marketing team for their patience and mentorship. Their constructive feedback and
continuous guidance have been instrumental in my professional growth. Their unwavering
support and willingness to answer my questions have made my internship experience both
fulfilling and enriching. Furthermore, I would like to extend my thanks to all the colleagues with
whom I had the pleasure of working during my internship. Their collaborative spirit and
teamwork made the work environment enjoyable and conducive to learning. I am grateful for
the opportunities I had to work on various projects alongside such talented individuals.


Sincerely,
Karan Jung Budhathoki
TU Roll No: 93902038

5. ABSTRACT

This abstract provides a concise overview of the digital marketing internship experience,
highlighting key aspects and outcomes. The internship focused on gaining practical knowledge
and skills in the field of digital marketing, with an emphasis on various strategies, tools, and
platforms used in the industry. The objective of the internship was to gain hands-on experience
in executing digital marketing campaigns, analyzing data, and contributing to the overall
marketing efforts of the organization. During the internship, the intern had the opportunity to
work closely with the digital marketing team, receiving guidance and mentorship from
experienced professionals. The intern actively participated in planning and implementing
digital marketing strategies, including social media marketing, search engine optimization
(SEO), content creation, email marketing, and analytics. The internship provided a platform
for the intern to explore and learn about different digital marketing channels and techniques.
Through practical assignments and projects, the intern gained a deep understanding of target
audience segmentation, campaign optimization, and performance tracking. The intern actively
contributed to the creation of engaging content, managed social media accounts, conducted
keyword research, and analyzed marketing metrics to measure the effectiveness of campaigns.

Keywords: Digital marketing, practical experience, strategies, tools, platforms, social media
marketing, SEO, content creation, analytics, skills.

6. TABLE OF CONTENTS
ACKNOWLEDGEMENT ......................................................................................................iii
ABSTRACT .............................................................................................................................iv
LIST OF ABBREVIATIONS...................................................................................................v
LIST OF FIGURES.................................................................................................................vi
LIST OF TABLES..................................................................................................................vii
Chapter 1: Introduction 1.1 Introduction (Introduce the project/ work done during
internship) .................................................................................................................................1
1.2. Problem Statement ...............................................................................................................1
1.3. Objectives ............................................................................................................................3
1.4. Scope and Limitation ...........................................................................................................3
1.5. Report Organization .............................................................................................................3
Chapter 2: Introduction to Organization .....................................................................................4
2.1. Organization Details ............................................................................................................4
2.2. Organizational Hierarchy ...................................................................................................6
2.3. Type of Digital marketing channels ......................................................................................7
2.4. Description of Intern Department/Unit ................................................................................8
Chapter 3: Background Study and Literature Review / Related Works
3.1. Background Study .............................................................................................................. 9
3.2. Literature Review .............................................................................................................. 10
Chapter 4: Internship Activities ................................................................................................12
4.1. Roles and Responsibilities .................................................................................................12
4.2. Weekly log (Technical Details of Activities) .....................................................................13
4.3. Description of the Project(s) Involved During Interns........................................................14
4.4. Tasks / Activities Performed ..............................................................................................15
Chapter 5: Conclusion and Learning Outcomes ........................................................................16
5.1. Conclusion...........................................................................................................................16
5.2. Learning Outcome .............................................................................................................16
REFERENCES................................................................................................................17

7. LIST OF FIGURES
Figure 1: Organizational Hierarchy
Figure 2: Kwfinder Keywords
Figure 3: Search Keywords
Figure 4: Keywords for Google
Figure 5: Social media banner
Figure 6: Email Banner for SMM
Figure 7: SEO Links request ads

8. LIST OF TABLES
Table 1: Contact Details.......................................................................................................4
Table 2: Weekly Log ...........................................................................................................8
Table 3: Internship Details.................................................................................................10

9. Chapter 1: Introduction
1.1 Introduction
To let the market and customs know about your brand and product, there is no other way than
marketing. The more marketing about your product, the more people will know about it.
Before 2000, there was no availability of internet, availability of mobiles like today we have.
So, people were dependent on newspaper and in some cases television. But now there are
thousands of technologies, almost everyone got smartphone. More social media platforms. So,
dependency on television decreased. So, people are now digitalized. So, the brands have to
promote their business in digital platforms too as people spend more time on social network.
Marketing or promoting business or products on television now has become traditional
marketing. Rather than, big brands are now focused on social networks as because they find
that digital marketing is helping them to gain more profit rather than old traditional marketing.
I am very lucky to work in Solution Hub because they have a very extraordinary creative team
and the have some very good local and international brand as client. I got the opportunity to
handle those clients and managed some events. I have realized that how to implement the
educational knowledge into realistic arena of marketing. In the recent time, digital marketing is
a very booming for the brands. Now Bangladeshi advertising agencies are doing great and
clients are happy with their services. It’s really important to understand the importance of
digital marketing rather than the old traditional marketing.

1.2 Problem Statement
The internship focused on addressing the challenge of Communicating with the customers in
the company. The existing Marketing management had some issues like slow performance,
data inconsistency. These problems resulted in reduced operational efficiency, hindered
decision-making processes and increased the risk of low costumer rate. For example, Twitter is
the social network platform where people share their moments, pictures as well as shared
quick messages. In Facebook, brands promote their products and people can comment on that
products picture whether it’s good or bad but in television, newspaper or radio, when brands
promote their products, they only sharing everything on their brands point of view. Customers
can’t say a word because there is no option. So, brands can know the actual feedback from

10. social network platform rather than television, radio, newspaper. So, in order to stand out from
the compaction, brands need to know the actual feedback from their valuable customers.

1.3 Objectives
The main objectives of the internship program are listed below:
● To study the opportunity of digital marketing in Nepal.
● To know the Importance of digital marketing rather than other traditional marketing.
● To Optimize database performance with SEO optimization.
● To know about the ad agencies in Nepal and their clients.

11. 1.4 Scope and Limitations
Scope:
● It offers businesses the opportunity to reach a vast and global audience through various
online channels.
● It allows for precise targeting and customization of marketing messages based on
demographics, interests, and behaviors.
● It enables businesses to measure and track the effectiveness of their campaigns through
analytics and data-driven insights.
● It provides a platform for businesses to build and enhance their brand presence,
reputation, and customer relationships online.
● It allows for interactive and engaging marketing strategies, such as social media
campaigns, influencer marketing, and interactive content.


Limitations:
● Its effectiveness can be impacted by the constant evolution of technology and changing
consumer behaviors.
● Not all target audiences may have access to or be active on digital platforms, limiting the
reach and effectiveness of digital marketing efforts.
● If Privacy concerns and regulations can restrict the collection and utilization of customer
data for targeted advertising.
● The digital landscape is highly competitive, making it challenging for businesses to stand
out and capture audience attention.

12. 1.5 Report Organization
This report is organized into four chapters that reflect the course of the work carried out in
achieving defined objectives. The content of each chapter is described below:
Chapter 1: Introduction
This chapter presents an overview of the internship experience, highlighting the emphasis on
Digital marketing.
Chapter 2: Organization Details
In this chapter, a comprehensive exploration of Drishya Technology PVT.LTD. is provided,
encompassing its working domains, organizational hierarchy, and the structure of the intern
department where the internship was conducted.
Chapter 3: Internship Activities
In this chapter, the report outlines the roles, responsibilities, and weekly log of the intern. It also
covers a description of the projects involved.
Chapter 4: Conclusion
In the concluding chapter, a comprehensive summary of the internship journey and its outcomes
is presented. It showcases the achievements, learning outcomes, and reflections on the overall
internship experience.

13. Chapter 2: Organization Details and Literature Review
2.1 Introduction to Organization
Drishya Technology started its journey on 2016, officially with a commitment of providing
software developments and website to the clients with a cost-effective way. Working as a
business partner with our clients and provide not only the maximum quality assurance services
in every aspect in a competitive price but also provide different proactive ideas & strategies.
The clients of Drishya Technology are really happy with their servicing which created really a
great image in the market.

2.2. Organizational Hierarchy


Figure 2.1: Organizational Hierarchy
Managing
Director
Head of
Accounts
e Executive
Head of
Business
Business
Development
Manager
Asst. Manager -
Planner
Technical
Executive
Account
Executive
Management
Trainee
Chef of
T. Operation
Senior Executive

Executive
Studio Manager

Senior Visualizer

14. Contact details of the organization
Table 1: Contact Details
Name Drishya Technology Pvt. Ltd.
Address Kadaghari, Kathmandu, Nepal
Phone number [phone]

Email [email protected]
Website https://drishyatech.com.np/

15. 2.3 Type of Digital Marketing Channels
2.3.1 Website Marketing
A website is the centerpiece of all digital marketing activities. Its is a very powerful channel
on its own, but it’s also the medium needed to execute a variety of online marketing
campaigns. A website should represent a brand, product, and service in a clear and
memorable way. It should be fast, mobile-friendly, and easy to use.
2.3.2 Search Engine Optimization (SEO)
SEO, or Search Engine Optimization is the process of getting quality of traffic from free, or
organic, search results on the search engines (like google and Bing).

It’s important that the traffic you drive to your website is relevant to your industry. If you
manage to attract a high volume of visitors searching for Apple computer while what you
actually do is selling raincoats, the traffic will do you no-good.
Best Search Engine optimization (SEO)Tools:
 A hrefs: SEO Keyword Tool
 Google Search Console: Top SEO Tool
 KWFinder: SEO Keyword Tool

16. 2.3.3 Social Media Marketing (SMM)
Simply put, Social media marketing refers to the process of using social media platforms to
attract traffic and attention. By using social media, you can increase exposure and build
meaningful relationship with your customers.

It is important for business to choose the network that supports your brand image. Do not be
more social, with your presence on all the social network. Understand your target audience and
work accordingly.
Know the statistics:
 There are just over 5.35 billion active Internet users (65% of the world’s internet
users).
 Nearly 5.07 billion people have social media account.
 There are 61.21% Facebook users and 11.59% Instagram users.
If the resources are used in order to create a Social Media Marketing then we can get a lot of
customers on our sites. Some Strategies are:

17. Instagram Marketing Strategies:

Get Fix on your target audience in Instagram. For whom and the reason that you are posting
content on Instagram. Check out the follower’s profiles, their interesting behaviors, like etc.
Have an eye on your computer or parallel business followers to understand your strategies.

An Eye on Competitor Strategies:
Focus on your competitor strategies for the Instagram marketing. Stalk their profile and check
for their style of writing the BIO, profile Picture, URL’s etc. Check their number of followers
and how they are doing so differently that their Instagram profiles are good. Some of the
aspects or important point that you should consider are:

 Check out their image/video posting styles, theme, colors, retain strategies.
 Check out their comments section, what their followers or people are loving to discuss
with them.
 How regularly they are posting the content.
 What are the niche strategies that they are following.
 Check out if anything is missing.

18. 2.3.4 Email Marketing

Email Marketing is one of the most popular types of digital marketing. To put it shortly, it’s
the use of email for promoting one’s product or services.

If you go a little deeper, email marketing might also refer to building relationship with your
customers. Ideally, emails you send out to your clients should not only speak at them but also
encourage meaningful interaction with your brand.


There are various other methods to reach your target audience, but why e-mail marketing is
popular and most of the markets choose email marketing.
With E-Mail marketing usage you have number of benefits, some of them are:
 Can be tracked
 Unlimited reach
 Cost effective
 Allows targeting
 Data driven
 Build loyalty: Promotional e-mail special offers emails, newsletters.
So, e-mail marketing helps marketers to track, monitor and analyze their online
pitching strategies. Weather the strategies are working perfectly or not.

19. 2.4 Description of Intern Department
Throughout the internship, He learned many things as a Digital marketing intern, he was a part
of the marketing department and was playing a crucial role in supporting the organization’s
online marketing efforts.
As a digital marketing intern, He was involved in managing social media accounts, creating
and scheduling posts, monitoring engagement, and analyzing social media metrics to track
performance. He was assisting in creating engaging and relevant content for various digital
channels, including blog post, social media updates, email newsletters, and website copy. He
helps optimize website content to improve its visibility in search engine results. This could
involve keyword research, on-page optimization and monitoring website analytics.

20. Chapter 3: Background Study and Literature Review
3.1. Background Study
Digital marketing is the promotion of product or brand via one or more forms of electronic
media. The objective is promotion of brands through Electronic media It is the promotion or
brands via one or more forms of electronic media, differs from traditional marketing in that it
is used channels and methods that enable an organization to analyze marketing campaigns and
understand what is working and what isn’t – typically in real time.
Digital marketers monitor things like what is being viewed, how often and for how long, sales
conversions, what content works and doesn’t and doesn’t work, etc. While Internet is, perhaps,
the channel most closely associated with digital marketing, other include wireless text
messaging, mobile instant messaging, mobile apps, podcasts, electronic billboards, digital
television etc. The selected topic for the research is “Understands the consumer buying
behavior in digital era. My main objective was to know affinity in customers for collecting
information before purchase, to determine out the media, which is most important in creating
stimulus, to understand post purchase behaviors.
Those study were useful for determining the consumer buying behavior of Nepal. It can able to
help brand to reach their target group through appropriate media. It will present an idea to
brands, based on where to invest in achieve their marketing objective.

21. 3.2. Literature Review
In a literature review of the methodology for working on digital marketing. There were a lot of
things to be consider, A lot of problems were created by the help of different literature I was
able to gain a profitable and advance information.

"Web Sites Are Important Components of Internet Strategy for Organization". They
1,699 business-to-business salespeople from over 25 different industries. Using structural
A study by Smiths, Narayanswamy Ramasubbu, MS Krishnan and C Fornell done on
A Study done by Michael Rodriguez, Vijaykumar Krishnan, Robert Peterson stated that
approach to model multilevel and cross-level interactions that have not been explicitly
been adopted by some forward-thinking sales forces. Sharing content and building a network
considered in previous research. By analyzing data on more than 12,000 online customers
December 2006 stated that
equation modelling, the findings support that social media has a positive relationship with
LinkedIn and Twitter) for reaching business-to-business clients is a relatively new
of contacts are the principles behind social media. The utilization of social media (e.g.,
of different Web site features (e.g., content, functionality) in affecting Business
of relative importance of Web site design elements. They use a hierarchical linear modelling
performance.
phenomenon with performance outcomes essentially unknown. Data were collected from
sales processes (creating opportunities and relationship management) and relationship sales
show the relevance of the business domain of a Web site to gain a contextual understanding
surveys for 43 Web sites in several business domains, they found that the relative importance
The implementation of Social Media Technology in A Firm's Marketing Strategy

22. Chapter 4: Internship Activities
4.1. Roles and Responsibilities
During my internship, I had a diverse set of responsibilities, which included managing different
tasks and working on various projects.
● Assisting with social Media Management: I was responsible for creating and
scheduling social media posts, monitoring social media channels, engaging with
followers of the company.
● Search Engine Optimization: Analyze and optimize SEO with keyword research,
on-page optimization, mete tags, and other SEO activities to improve views
visibility and search engine rankings.
● Email Marketing: I was involved in creating and managing email marketing
campaigns, sending banners including writing email copy, segmenting email lists,
and analyzing campaign performance.
● Collaborating with Team members: I was collaborating with other team
members, such as designers, developers, and content creators, to ensure consistent
branding, messaging and campaign execution.

23. 4.2. Weekly log (Technical Details of Activities)
Week Plan
1 ● Leaning Digital marketing Basis.
● Explore different type of Marketing techniques.

2 ● Continuing understanding the concepts, selecting the
techniques. Generating sample websites.
● Use of inbuilt functions.
3 ● Introduction to SEO
● Creating back links, Directories
● SEO backup.
● SEO tools Learning.
4 ● Organization of clients and their needs.
● Product linking with social media banner.
5 ● Social media branding using SEO Tools
● Posting and Emailing the clients.
6 ● Emailing and getting data.
● Instagram Ads Display/ bannering content.
7 ● Summiting Reports.
● Completing the SEO, Links request.

24. Duration of Internship
As per the requirements of Tribhuvan University, the internship was done from (31 March – 10
May).
Table 3: Internship Details
Office hour 10:00 am-6:30 pm
Working hour 8 hours a day
Working days 7 days a week
Average Working Hours 56 hours a week
Internship Period 2 months
Holidays Saturday
Internship Position Digital marketing

4.3. Description of the Project(s) Involved During Interns
The tasks assigned to me through my internship involves learning of different tools and
services. Those tools were very use full and I learned my thing in my project. Our teams
were very helpful and guided me on every steps of my success. I learned about SEO tools,
social media marketing and Emails the customers about offers and promo.

25. Chapter 5: Conclusion and Learning Outcomes
5.1. Conclusion
The conclusion of digital marketing has now become a hot topic for discussion. Modern
technology has changed a lot. Besides the growth of modern technology, the technique of
business has also changed. In this regard, digital marketing comes to take the leading position.
Modern generation does not want to go to any shop or shopping mall to buy anything. They
want to buy everything online. So, the various companies always try to stay connected with their
consumers or customers via internet. To get the best of it, consumers and marketing must know
their advantage and disadvantage of digital marketing. If you do not know the benefits and
harmful sides, then you won’t get the full advantage of digital marketing.

5.2. Learning Outcome
During the internship, I gain insights about different tools and techniques of Digital Marketing.
I will work with the latest technology. I work on live projects which will give you a feel of a
real job that how is it processed in an industry. I also learn about different digital marketing
vertex such as SEO, paid ads through SEM, SMM and many more. I can show you creativity
and know what is there in you which was hidden.
As a digital marketing intern, I am learning outcomes will be instrumental in shaping your
growth and development in the field. Throughout my internship, I have the opportunity to
acquire valuable knowledge and skills that will empower you in your digital marketing career.
I gain a deep understanding of various digital marketing strategies, such as social media
marketing, content creation, search engine optimization (SEO), email marketing, and online
advertising. By actively participating in executing digital campaigns, I strengthen my
proficiency in utilizing essential tools and platforms. Through hands-on experience, I can
develop a keen ability to analyze data and derive meaningful insights to optimize campaign
performance. As I collaborate with professionals in the industry, I can enhance teamwork and
communication skills, fostering an environment conducive to personal and professional
growth. Overall, my internship as a digital marketing intern will serve as a springboard for my
future endeavors, equipping you with the expertise and confidence to excel in the dynamic
world of digital marketing.

26. References
Internet World Stats (2015) World Internet Users Statistics [Online]
http://www.internetworldstats.com/stats.htm
Aufray, J., 2009. Master International Business & Marketing, IDRAC Lyon (2009)
Duermyer, 2017. https://www.thebalance.com/can-you-really-make-money-with-affiliate-
marketing-1794168
Oliveira, A., 2017. A Four-Step Guide to Creating Your Digital Marketing Plan,
https://www.forbes.com/sites/forbesagencycouncil/2016/11/17/a-four-step-guide-to-
creating- your-digital-marketing-plan
McDonald, M.,2012. Market Segmentation: How to do it, how to profit from it, John Wiley &
Sons.
Stern, C.W. and Deimler, M.S., 2006. The Boston Consultancy Group on Strategy: Classic
concepts and new perspectives, John Wiley & Sons.
Chaffey, D. and Ellis-Chadwick, F., 2015. Digital Marketing Strategy, Implementation and
Practice, 6th edition. Financial Times/ Prentice Hall, Harlow.

27. Appendix



Figure 2: KWFinder searching for Keywords







Figure 3: SEO Tool Keyword searching Results

28. Figure 4: Keyword in Google


Figure 5: Social Media Banner

29. Figure 6: Email Banner For social Media

31. Figure 7: SEO Links request ads