Introduction: Media and Information.pptx

In this lesson, the content is about the introduction to Media and Information. It is one of the most essential things to be taught in today's generation of learners. As they are called digital natives, they should have the foundational knowledge of what is media and how to use it in a proper and most efficient way possible.

1. Video presentation

2. LESSON 2 Introduction to Media

3. Most Essential Learning Competency Describe how communication is influenced by media and information. Lesson Objectives At the end of this lesson, you will learn how to do the following: d efine Media with its examples c onstruct an essay about their social media platform preferences c reate a poster which shows the effect of media in communication d raw the template of their social media platform.

4. What is Media? “ Medium” is the singular form of the plural form “media”. Also , art forms such as literature(in the form of books ) and films are also considered as part of media. Media refers to the main means of mass communication ( broadcasting, publishing, and the Internet) regarded collectively .

5. Kinds of Media Printed Media - Print media refers to paper publications such as books, newspapers, magazines, journals, newsletters, and other materials that are physically printed on paper. At present, some forms of print media have digital versions and are available for download through applications or websites. Examples of Printed Media: Books , Newspaper, Magazine, Journal , Brochure

6. Broadcast Media - Broadcast media consist of programs produced by television networks and radio stations. Broadcast media air audio and video materials for the public’s information, interest, or leisure. Radio, television, and films are three forms of broadcast media. Examples of Broadcast Media: Radio, Television, Film/Cinema

7. When a media outlet is used to disseminate a piece of information to a large audience that is considered as mass media. This means spreading the print media to many readers or broadcasting a radio or television show to many listeners or viewers. Film, by its very nature, is considered as mass media since movie-viewing experience in theaters involve a big audience. The process of spreading information in this wide manner is thus known as mass communication or spreading one-way type of information towards a huge audience. What is mass media?

8. New Media New media was a term coined to refer to media that developed when the use of computer technology became ordinary and common in most parts of the world. The computer is not exactly the media being referred to with this term, but it encompasses computer-originated and usually Internetdelivered information. Thus, any kind of information and communication technology (ICT) products or systems was considered as part of new media. New media also covers mobile technology like smartphones and tablet devices. New media also refers to a different or newer way of creating, processing, and transmitting information that is also similar to traditional media. The format of the creation, processing, and transmittal is basically what distinguishes the traditional from the newer types of media as these materials are now converted into digital format. We have the zero-one binary codes of the computer to thank for that, making the encoding-transmitting decoding process faster and clearer. This is why the new media is also referred to as digital media to differentiate it from the traditional or older formats known as analog.

9. SOCIAL MEDIA This refers to Internet-maintained computer programs that could be installed in personal computers or portable devices, the sole purpose of which is to connect with other people using the same platform. The purpose is to use these platforms to stay in touch with like-minded individuals or people with the same interests as you.

10. By Group: Create a poster with the theme: “Effect of media in communication”