Introduction Module 1: Sales Domain asi.

Introduction

Module 1: Sales Domain
A) Indoor Assignments









Developing questionaries for surveys.
Personnel skills related to pharma profession.
Teaching soft skills and situation handling skills to students.
Develop a detailing story on the product.
Detailing and product knowledge gathering by students

1. Module 1: Sales Domain (Indoor Assignments) Pharma Sales Training & Skills Development

2. Introduction This module focuses on indoor assignments related to the sales domain in the pharmaceutical profession. The aim is to enhance students’ knowledge, communication, and professional skills required for successful sales.

3. Developing Questionnaires for Surveys - Importance of feedback and market surveys - Types of questions: open-ended, close-ended - Designing questionnaires for patient/doctor feedback - Helps in understanding customer needs & preferences

4. Personnel Skills Related to Pharma Profession - Professional ethics and behavior - Time management & discipline - Relationship building with healthcare professionals - Presentation and communication skills

5. Soft Skills & Situation Handling Skills - Importance of empathy and listening - Handling objections from doctors/pharmacists - Role plays for negotiation and persuasion - Teamwork and stress management

6. Developing a Detailing Story on the Product - Creating engaging product narratives - Scientific evidence with simple language - Highlighting benefits over competitors - Using visuals and case examples for better impact

7. Detailing & Product Knowledge Gathering - Self-study through literature & brochures - Understanding pharmacology & clinical use - Group discussions & peer teaching - Regular assessments through quizzes and presentations

8. References 1. Philip Kotler – Principles of Marketing 2. Varghese J. Pharma Marketing Management 3. PCI Guidelines for Pharmacy Education 4. Relevant Pharma Product Brochures & Literature