kendujhar catchment study.ppt

1. KENDUJHAR

2. CATCHMENT ANALYSIS KENDUJHAR

3. North Odisha

4. KENDUJHAR– HISTORICAL BACKGROUND Keonjhar in Orissa in India is one of the idyllic retreat which attracts tourists from all over. If you wish to explore the unspoilt beauty of the vast acres of green forests in Orissa, then Keonjhar is your ideal destination. The district of Keonjhar was a princely state before it became a part of Orissa. The Keonjhar District emerged as one of the District on 1st January, 1948

5. KENDUJHAR – THE TOWN Keonjhar is a city and a municipality in Kendujhar District. It is the administrative headquarters of the Kendujhar district . It is surrounded by Singhbhum district of  JHARKHAND  in the North, JAIPUR in the South, Dhenkanal and Sundargarh in the West and Mayurbhanj and Bhadrak in the East . The soil is mostly red throughout the district. In the South there is a small patch of black cotton soil . The important minerals available in huge quantity in the district are Iron-ore, Manganese and Chromites

6. The climate of Keonjhar District is characterized by an oppressively hot summer with high humidity. Summer generally commences in the month of March. Temperature begins to rise rapidly attaining the maximum in the month of May. Keonjhar District celebrates many festivals round the year. Sarhul , Sohrai, Chaitra Parab, Makar Sankaranti, Nuakhai, Raja Parab, Burani Jatra, Ratha Jatra, Shivaratri are the famous festivals celebrated in the District. The other local festivals celebrated in the District are Ram Navami, Dusshera, Dola Yatra, Bada Osha and Chandan Jatra etc. KENDUJHAR - THE TOWN

7. Keonjhar lies between 21°1'N and 22°10'N latitudes, between 85°11'E and 86°22'E longitude and at 480 meter altitude. To the West is a range of lofty hills which contains some of the highest peaks of Orissa namely Gandhamardan (3477 ft.), Machakandana (3639 ft.), Gonasika ( 3219 ft.) and Thakurani ( 3003 ft .). It is a land locked district with an area of 8240 km 2 . It is situated in the northern part of Orissa. The district’s extreme length from north to south is nearly 145  km & the average breadth from East to West is about 65 km . It is bounded by Mayurbahnj District, Balasore District and Bhadrak District  to the east, Jaipur District  to the south, Dhenkanal District, Anugul District and Sundargarh District to the west, and West Singhbhum District of the state of Jharkhand to the north. Baitrani river originate from Keonjhar plateau. The National Highway-215 passing through Keonjhargarh approximately bi-sects the district into two similar natural regions. KENDUJHAR - GEOGRAPHICAL DETAILS

8. The climate of the district is characterized by an oppressively hot summer with high humidity. Summer generally commences in the month of March. Temperature begins to rise rapidly attaining the maximum in the month of May. During the Summer maximum temperature is 38.2  C. The weather becomes more pleasant with the advent of the monsoon in June and remains as such up to the end of October. The temperature in the month of December is lowest i.e. 11.7  C. Sometimes it even drops down to 7  C. The average annual rainfall is 1534.5 mms.  KENDUJHAR- CLIMATE

9. In 2006 the Ministry of Panchavati Raj  named Kendujhar one of the country's 250 most backward district . It is one of the 19 districts in Orissa currently receiving funds from the Backward Regions Grant Fund Programme  (BRGF). As per the amended Mines and Minerals (Development & Regulation) MMDR Act, 2015 the district is set to receive an estimated 2800 crore from the mining companies and lease holders. Around 80% of the rural workforce earns through agriculture , selling of wood for fuel, collection of non-timber forest products. there are over 70 working mines in the district that provide around 6% of the workforce a chance to earn their livelihood. KENDUJHAR- ECONOMY

10. KENDUJHAR - CULTURE Keeonjhar depicts a rich tribal culture along with rich royal heritage . In Keonjhar District is Sitabinj, where paintings have been executed on the ceiling of a huge boulder called Ravanchhaya. Sitabinj depicts the procession scene of a King or royal dignitary riding a caparisoned elephant; this procession proceeding with an attendant, horse riders and soldiers on march–they holding shafts and banners and followed by another female attendant. The painted inscription has been read as that of King Dishabhaja.

11. REASONS FOR OPENING A BIG BAZAAR STORE IN KEONJHAR? India is witnessing a revolutionary change in its organized retail trade in the form of shopping malls, hypermarkets, supermarkets, departmental stores etc paving its way down from major metros to the tier II and III towns as well. The industry is fueled by the gradual increase in the disposable income of middle & upper middle class households, changing lifestyles and overall economic growth of the country. This has finally led the retail market becomes more attractive to the real estate developers in the country for developing commercial establishments. The concept of commercial complexes with everything under one roof is gradually gaining popularity in every corner of the country. This is the First mall that will be opening in Keonjhar. There is no other retail store like Big Bazaar in Keonjhar and this will definitely attract the younger generation and match their needs. Many people from Keonjhar would earlier purchase their requirement from Bhubaneswar, Cuttack, Tata, Ranchi. Keonjhar, being a district headquarter of Keonjhar district, with presence of a large no. of government & administrative offices along with schools, colleges, banks, and endless tourist spots has led the town as a prominent business hub in the district. Mining business to resume soon by govt clearances would pump money in the town

12. DEMOGRAPHICS KEONJHAR DIST TOTAL MALE FEMALE Population 18,02,777 9,07,135 8,95,642 Literates 10,52,518 6,05,119 4,47,399 Average Literacy (%) 68.24 78.12 58.28 Sex Ratio 1000 987 Child Sex Ratio 1000 967 KEONJHAR City (14.02% of Keonjhar District ) 2,53,059 1,31,820 1,21,239 The sex ratio of Keonjhar is 987 females per 1000 males The population census is as per Odisha Government (2011)

13. CITY DEMOGRAPHICS LANGUAGE SPOKEN Odia , Bhunjia,Hindi RELIGION MIX CLIMATE Hot summer with high Humidity SOCIAL CLASS OCCUPATION Hindu – 86.42% Muslim –1.23% Tribal's – 12.35% Govt. Services, Retail and Wholesale Shops, Hotels & tourism, agriculture, selling of wood for fuel, collection of non-timber forest products , wage earning, and mining job. Odia & Bhunjia

14. Rural 15,49,718 Urban 2,53,059 Male 9,07,135 Female 8,95,642 Scheduled Caste 1,81,488 Scheduled Tribe 6,95,141 Other Caste 6,85,361 Total Population 18,02,777 POPULATION

15. LITERACY RATE

16. CITY AT A GLANCE Premium New Apartments Departmental Store Modern Retail Store (V Mart) Narrow Lanes. Old Houses Roadside Market Industrial

17. Medicals King Keonjhar Fort Post Office Beautiful Houses Old Market Collectorate Office CITY AT A GLANCE

18. Court Tarini Cinema Hall Park Govt. GYM & Indoor Stadium Art Of Living CITY AT A GLANCE Keonjhar Municipality

19. CITY AT A GLANCE Suraj Bakery Rainbow Flex & Offset Print Parlour Police Station Private Fitness Centre PSR Multiplex

20. FAMOUS PLACES IN KEONJHAR KEONJHAR, town is famous for Vishnu Temple, Baladevjew Temple and on its outskirts the shrines of Sidha Jagannath, Siddha Kali, Maa Tarini and Panchbati amidist picturesque settings.

21. Sanaghagara 6 kms. From Keonjhar town situated by the side of N.H.-6. It is a small (100 ft) beautiful waterfalls suitable for outing. The spot is a very good picnic spot. Further it keeps one's eye standstill adding the beauty of Keonjhar town. Service buses and hired vehicles are available at Keonjhar. For accommodation a good number of hotels are available in the town .

22. Sitabinji  Sitabinji Pictographs  located on the banks of the Sita River, is famous for ancient fresco paintings carved on a rock shelter called the ‘Ravan Chhaya’.( 20 KMs from kendujhar ) Bada Gahgara Bada Gahgara Water Fall is situated at a distance of 12 KMs from Keonjhar Town

23. Bhimkund   Salandi Dam Salandi Dam, Hadagarh which is 40 KMs from kendujhar is a famous picnic spot. Bhimkund is situated at about 40 KMs from kendujhar , which is a religious spot for some tribal communities and is also a picnic spot.

24. Kanjhari Dam Kanjhari Dam is situated at about 17KMs from kendujhar , and famous for a picnic spot.

25. CITY HERITAGE

26. Baladev Jew Temple  is situated in Shiv Narayan Pur, Kendujhar, Odisha. Baladevjew Temple is a very famous temple of Kendujhar, Odisha and Balarama is its main divinity. However, Jagannath and Subhadra are also worshipped in the Ratna Sinhasan in the main temple.

27. Gonashika Mela The Gonashika Mela is a trade fair held in the month of January normally for seven days Gonashika mela is held at just opp tarini cinema hall ground called Kali Padia It attracts around 30000 people from all over the keonjhar district The mela houses tribal art and handicraft stalls to lipsmacking food stalls to paintings and other crockery products to handloom fashion too

28. Maa Tarini is one of the shakti pheeta and the chief preceding goddess of odisha culture. It is situated in Keonjhar district and where Maa Tarini is situated that place is Ghatagaon.  Previous people beleive to shakti of natural things like to worship the river, tree trunks and rocks . Now in rural areas people believe to the shakti of natural things.  Maa Tarini is always with a red face with two large eyes and a mark on the middle which indicates the tilak or nose. She is very similar to the goddess Kali of kallighat which is located in Kolkata. The temple of Maa is set on a sal tree,where she takes rest with full glory. Maa Tarini

29. Changu Dance   The Changu dance derives its name from a kind of drum called Changu, which invariably accompanies the dance. This dance is common to almost all the tribes but is more popular among the Bhuyans.

30. Juang Dance The Juang dance is performed to the accompaniment of tambourines. Earlier they used to dance dressed in primitive leaf which is no more in practice. Men sing as the girls dance being accompanied by deep sounding tambourines.

31. HO Dance The Hos are a purely agricultural tribe. They have dances during Magh festival which is held in the month of January when the granaries are full. The chief beverage taken during the celebrations is a kind of home brewed rice beer called Illi. During Ho celebrations all restrictions are set aside.

32. FESTIVALS SARHUL           This is a tribal festival of flowers. In the month of March-April sal flowers are brought to the sarna or sacred grove. The priest (pahan) propitiates all gods of the Mundas. The celebration goes on for several days. SOHRAI           This is celebrated in the month of October-November .The Munda cattle owners fast for the whole day. In the night, lamps are lighted. On the following morning the cattle-shed is washed and sprinkled with rice-beer. The cattle are fed in plenty .

33. NUAKHAI    Nuakhai means ceremonial eating of new grains. It is observed on a Thursday in the month of Bhadrab . In the morning a handful of new paddy is collected from each household. The rice prepared out of this grain is used for preparing porridge to serve Grama Devati . RATHA JATRA    Like the Puri Rath Jatra, the Gundicha jatra takes place on Asadha Sukla Duitiya (June-July) . The three deities are brought from the main temple and placed in the wooden chariot ( RATHA ). After due ceremony, the chariot is dragged by thousands of devotees to the Sri Gundicha mandira where the deities stay for a week. The return car festival or Bahuda jatra is performed on Asadha Sukla Dasami i.e. the tenth day of the bright fortnight. This festival is celebrated in Keonjhar,Anandapur and Champua . More than 50 thousand people gather in Old town of Keonjhar to witness Ratha Jatra. The height of the Baladev Jew temple is 135 ft or 41.15 meters and the height of the Ratha is 60 feet . FESTIVALS

34. SOHRAI NUA KHAI RATH JATRA SARHUL

35. Holi Rajo Dusshera Diwali (kali puja specially) EID UL ZUHA EID UL FITAR Saraswati Puja Rakhi Ganesh Chathurthi Biswakarma Puja Basant Panchami Other Festivals Celebrated

36. City Communications

37. The town have ample no of Autos to commute inside the town . People prefer to travel in two wheelers specially inside the town being the town bit small and narrow Mini busses and Large busses are used to travel to the major towns like barbil / joda / jajpur / cuttack / bbsr Few rich and govt officials too prefer cars in the town INSIDE CITY COMMUNICATION

38. ROADWAYS The road transport is one of the important transportation medium of Keonjhar. It is adequate in terms of bus availability and goods flow NH 5 connects from Bhubaneswar to Chandikhole & from Chandikhole sq. taking a left turn on NH215 via. Duburi & Harichandan pur to Keonjhar. Keonjhar has excellent road connectivity with Rourkela industrial belt and from Bhubaneswar as well. Odisha State Transport Corporation runs 8 buses from Keonjhar to Bhubaneswar, Kolkata, TATA, Cuttack, Bolangir, Bhanjnagar & Ranchi . Many private bus operators on this route as well.

39. Chief Minister, Naveen Patnaik on Thursday opened the state-of-the-art bus terminus constructed by Tata Steel at Keonjhar to traffic. The bus terminus has been constructed over an area of 2.7 acres at a cost of Rs 7 crore. It has been designed to accommodate 24 buses inside the bay and has provision for parking of four to six buses. Facilities for parking of cars, taxis and auto rickshaws have been provided in the bus stand premises. The terminal building boasts of food court, waiting hall, ticket counters, office room, first aid room, shopping arcade, ATM, and lavatories. BUS STAND

40. Bhubaneswar to Chandikhol Square via Cuttack Take Left Straight to Keonjhar City via Duburi BHUBANESWAR TO KENDUJHAR

41. BUS STAND Buses Food Court Entry Lounge

42. Bolangir (H.T.) Hi-Tech 352 km 9.30pm Barbil-Kolkata Hi- Com 445 km 7.30pm Cuttack-I Hi- Com 198 km 5.30am Cuttack-Iii (H.T.) Hi-Tech 198 km 10.30pm Bhubaneswar Marcopolo (Exp) 227 km 9.30pm Bhanjanagar (H.T.) Hi-Tech 400 km 1.50pm Ranchi Hi-Comf 312 km 9.00am Tata Hi-Comf 199 km 4.30am BUS AVAILABILITY (OSRTC)

43. Keonjhar railway station is on the Puri/Bhubaneswar/Cuttack- Barbil line. Major cities near Keonjhar are Barbil & Harichandanpur. There is no railway link from Keonjhar to different metro Politian cities. Major cities of Odisha like Puri, Bhubaneswar, Cuttack & Barbil connects Keonjhar through railway. There are two trains running from Bhubaneswar to Kendujhar named as Puri-Kendujhar Express (Puri to Barbil) and Puri-Kendujhar (Puri to Kendujhar) Passenger Train . RAILWAYS Kendujhar Railway Station

44. RAILWAYS Harichandanpur  is a medium size village located in Harichandanpur Block of Kendujhar district, Odisha with total 442 families residing. The Harichandanpur village has population of 1990 of which 1106 are males while 884 are females as per Population Census 2011. Barbil  is a town and a municipality in the Kendujhar district also known as Keonjhar district of the state of Odisha, India. The region around Barbil has the fifth largest deposit of iron ore and manganese ore in the world. It is a major source of revenue generation for both the central and the state government. Barbil has a cosmopolitan culture due to the influx of people from almost all states of India and boost of a very good Indian culture schools like ‘ Saraswati Sishu Vidya Mandir' , Govt schools like Barbil High school, Barbil Girl's High school, Nalda High school and other private schools like Gopabandhu High school and convent school by the name 'St. Mary's School' and ‘ Jindal School‘ etc.

45. The closest airport to Kendujhar District Railway station is: Bhubaneswar Airport, Bhubaneswar (235 kms) Sonari Airport, Jamshedpur (174 kms) AIR ROUTES

46. CATCHMENT DYNAMICS

47. CITY DEMOGRAPHICS LANGUAGE SPOKEN Bengali and English RELIGION MIX CLIMATE Tropical savanna SOCIAL CLASS OCCUPATTION Hindu – 75% Muslim – 20% Others – 5% Upper Class – 25% Middle Class – 55% Lower Middle Class – 20% Mostly Businessman. They are the whole sellers for Nadia. Rest of the people are employees in different government and private organizations like retail, wholesale, hotels, traders and service providers, etc. Catchments Immediate  0 – 5 km Semi Extended  16 – 30 km Extended  40 km and above

48. Immediate Catchment- Less than 15 kms Less than 5 kms: Focus Campaign Thana chowk ( residential) All Campaigns Hudco Colony (residential ) All Campaigns Gandhi chowk (market area) All campaigns Hospital road ( Veg market) All Campaigns Mining road – BIG BAZAAR All Campaigns Mochibandha ( residential) All Campaigns Govind pur ( residential) All campaigns Jhudia (residential) All campaigns Puruna Bazaar (residential) All campaigns Main Market (daily Market) All Campaigns Labanya Chowk ( administrative area) All Campaigns D. D. C ollege Road ( Youth area ) All Campaigns Buladuarsahi ( residential ) All Campaigns Sirajudin chowk ( market area) All Campaigns Naranpur (residential) All campaigns Baniapat (residential) All Campaigns Pabitra Dhia (residential) All Campaigns

49. BULADWAR SAHI LABANYA CHOWK SIRAJUDDIN CHOWK GANDHI CHOWK THANA CHOWK MINING ROAD GOVIND PUR DD COLLEGE ROAD DAILY MARKET BANIAPAT PURANA BAZAAR BIG BAZAAR

50. Semi-Extended Catchment- Between – 30 kms Between 16-30 kms: Focus Campaign Suwakathi ( Rural Town) Wed Bazaar Jhumpura (Rural Town) Wed Bazaar Raisuan Wed Bazaar Dhenkicot ( Rural Town ) Wed Bazaar Harichandanpur (Rural Town ) Wed Bazaar Panda pada (Rural town) Wed Bazaar

51. JHUMPURA RAISUAN SUAKATI DHENKIKOT PANDAPADA HARICHANDANPUR

52. Extended Catchment- More than 40 kms More than 30 kms: Focus Campaign Joda (60kms) Big Days Barbil (80kms) Big Days Ghatagaon (40kms) Big Days Champua (60kms) Big Days Andapur (80kms) Big Days

53. BARBIL JODA CHAMPUA GHATGAON ANANDAPUR

54. Major Industries (within 15kms) Orissa Sponge Iron & Steel Ltd. Fac : Palaspanga, Keonjhar-758031 Patnaik Steel & Alloys Pvt.Ltd. Fac : Purunapani,Joda, Dist : Keonjhar Pattnaik Minerals Pvt. Ltd. Steel Division Fac : Ramachandrapur Off : Kashipur, Keonjhar-758001 M S P Sponge Iron Ltd. Fac : Haldiaguna, Gobardhanpur, Keonjhar-758031 M S P Steels Pvt Ltd. Fac: Balisuan, Haladiaguna, Gobardhanpur, Keonjhar-758031

55. Religious

56. Kendujhar Hotels Shreekshetra Hotel Prince Hotel Hotel Ajanta

57. Kendujhar Hotels Hotel Sans Hotel India Kashvi Hotel

58. Kendujhar Local Food Habits Regular Food habits RICE EATING BEHAVIOUR – Rice is the main stable in this part of Odisha . Usage of rice is very high in there daily food habits. Also they take South Indian Food - Dosa, Idli, Vada in breakfast. FEW OTHER DISHES Phula Badhi- Phula badi is a typical Odia preparation which is prepared out of soaked and ground black gram. This can be stored for a longer period to be consumed with rice meal after roasting or frying in oil. In Keonjhar members take up this activity as a means for generating additional income by preparing, packing and selling bad Mudhi (puffed rice) is an integral part of every household. Mudhi serves the purpose of an instant snacks. Kaipimpudi(ants) – specially consumed by tribals. A mba koili(mango seed) - specially consumed by tribals. Panas Tarkari - A preparation made of jackfruit . N ON VEGETARIAN EATING HABBIT : The Favorites - D esi ch icken/Mutton/Fish . D esi Kukra J hol - A non-veg preparation gravy made o f Desi chicken added I ndian spices and potato. Mutton Curry - A non-veg preparation gravy made of Desi Mutton added Indian spices and potato.

59. Kendujhar Local Food Habits Special delicacy One of the most famous delicacies of Keonjhar is patrapoda desi chicken and poda mutton. Malpua /chenapoda/ magaj laddu/ jalebee /rassogola are among the most consumed sweet dishes of Keonjhar.

60. Kendujhar Town Behavioral Pattern Housewives mainly wear Saree or Churidar . Males are more in formal dressing . Youth (Girls & Boys) prefer wearing semi casual , formal wear and ethnic wear . The culture seems to be traditional and the majority people behavior is traditional .

61. Municipality Non- Veg Market

62. School – The Catchment Photos Kendriya Vidyalaya Rabindra Vidya Niketan Govt. High School Ashram School Govt. Girls High School Govt. Boys High School Kusumita Govt. Girls High School D. N. High School St. Xavier International School Kids Public School

63. School – The Catchment Photos

64. Kendriya Vidyalaya Rabindra Vidya Niketan D N School BIG BAZAAR

65. Higher Education Dharanidhar Autonomous College Odisha School of Mining Santosi Maa Regional College LAW College Anandapur College C.S. College TT Mahavidyalaya Govt. Women’s College OUAT Kanaka Manjari women’s College

66. Higher Education

67. D D College LAW College Big Bazaar

68. Key Hangout Joint The town has typical old town fast food joints like golgappe , chat , samose , dosa , kulfi, roll, chow mien, etc in the market place where people eat during market visits . Kolkata Biryani, Kebab Centre, Swasti Food Emporium, Hotel Payel are the main food joints of the City. Daily Market is the main market which is crowded everyday . The market remains open for 6 days a week . Market remains closed on Monday Most of the market gets closed at 1.00 pm then reopens at 5.00pm and stays open till 10.00 pm. Cinema halls Local Corporate offices Branch Offices like Birla Sun life Insurance Bajaj Alliance Kotak Mahindra Insurance Vodafone Airtel PSR CINEMAS Tarini Talkies Halls are clumsy looking and old . CITY Special Zone

69. Hangout Places in Kendujhar Kolkata Biriyani House Hotel Payal Chappan Bhog Swosti Food emporium

70. Kendujhar –Health Care Medical Store Govt. Hospital Diagnostic Centre

71. Local PSU’s & Offices BSNL Office EPF Office LIC Office FCI Office NESCO Office

72. BANKS- Kendujhar

73. BANKS- Kendujhar

74. ATM’S ICICI AXIS ALLAHABAD BANK PNB SBI 1 5 1 1 7 HDFC UNION IDBI BOI VIJAYA IDBI CANARA 1 1 1 3 1 1 1

75. Big Bazaar

76. KASHVI Mall Kashvi Mall, Mining Road, Kendujhar-758001

77. Store Location Store is located at a very convenient location of the town named mining road. The area is very well connected via all roads in Keonjhar. The area is also almost free from traffic jams. Hence coming to this place is not at all problematic when it comes to mobility. V-Mart is another modern trade Retail outlet located approx 2 kms from the store. The famous law college is just present opposite to the store Old Bus stand is just 2km away from the store and new one is around 5 kms . Railway station will be around 6km away too. Daily Market is only at a 2KM distance.

78. The closest airport to Keonjhar Junction Railway station is: Bhubaneswar Airport, Bhubaneswar( 235 kms) Sonari Airport, Jamshedpur (174 kms) AIR ROUTES MARKET DYNAMICS

79. Daily Market Daily Market is the main market place of the town where all the category shops exist and is too crowded. People depend on this market heavily for their daily needs and shopping. Market - Fashion ( Mens , ladies & kids) Women’s fashion accessories , Puja Samagri , GM , food and groceries , Fruits and Vegetabales Distance from Big Bazaar - 2 Kms

80. B U S Y A N D C R O W D E D P L A C E S Daily Market

81. Gandhi Chowk This is the intersection point of entrance to keonjhar town from barbil / bbsr / rourkela / Baripada and houses many branded outlets of fashion and electronics too with the likes k-lounge/law man samsung plaza etc to hotels as well . Market - Hotels, Restaurants and Food/ Sweets Shops/Branded fashion outlets Distance From Big Bazaar- 2 Kms

82. Sirajuddin chowk This chowk is the entry point from the Railway station to kendujhar town and houses lot of auto spare part shops to variety stores to flex printers and saloons. It is the route to the DD college . Market - Auto spare parts / flex printers/ variety stores/ saloons Distance From Big Bazaar- 2 Kms

83. Thana Chowk Thana Chowk is the middle point of the kendujhar town and houses few small kirana shops and banks near by . Market - Banks / Small Kirana Shops Distance From Big Bazaar- 2 Kms

84. Hospital Road Hospital Road is the road between kachery chowk to thana chowk way to the govt hospital and regarded as a very important joint . Market - Banks / road side garments and luggage Shops/ mobile / mobile recharge counters / fast food corners / medicine shops / payal hotel/ prince hotel/ Distance From Big Bazaar- 2 Kms

85. Labanya Chowk This is the administrative area where the court is located and the place of the bus stop too coming from new bus stand going through the town. Market - court / collectorate office/ Small Kirana Shops/bus stop Distance From Big Bazaar- 1 Kms

86. Kendujhar - Branded Retail Shops V- Mart Ligo super Bazar John Players Duke Lawman Aanchal Style India Jockey Samsung smart plaza LG/SONY shop Raj Garments Peter england

87. V mart Peter England Raj Garments K- Lounge Lawman Ligo Super Bazaar Daily Market BIG BAZAAR

88. Kendujhar Retail Brands

89. KENDUJHAR AUTO SHOWROOMS Wheeler Type Company Number 4 wheeler Honda 1 4 wheeler Tata Motors 1 4 wheeler Hyundai 1 4 wheeler Maruti 1 2 Wheeler Hero moto corp 1 2 wheeler Bajaj 1

90. Kendujhar Auto Mobile Showrooms HONDA HYUNDAI BAJAJ TATA Motors

91. Kendujhar Communication Media Newspaper Readership Preferences Odia Channel Viewership Preferences Sambad Samaja Pramayea Dharitri Tarang TV OTV Sarthak TV News 7

92. KENDUJHAR PRINT EDITIONS PRINT MEDIA PREFERENCE EDITIONS LOCAL RATES ( Per sq cm) FULL PAGE ADV SAMBAD ANUGUL 100 164300 SAMAJA CUTTACK 80 131440 PRAMAYEA KENDUJHAR 50 82150 DHARITRI BALASORE 100 164300

93. Hoardings Banners Cutouts Pole Kiosk Kendujhar Communication Media Outdoor

94. Kendujhar Communication Media Wall Painting Postering Auto Branding Overhead Gate Canopy Activity

95. KENDUJHAR LAUNCH PLAN MEDIA QTY SIZE ( wth x Ht) REMARKS Outdoors 10 diff sizes gandhi chowk /main market/town entry from new bus stand/traffic more/ dd college road/ kachery chowk / sirajudin chowk / barbil / joda / ghatagaon cut outs 40 6 ft x 6ft Thana chowk / siraj udin chowk / dd college road/ labanya chowk / kachery chowk /college gate chowk / mochibanda / jhudia /hospital road /mining road/ purana bazaar/ naranpur / pabitra dhia / govindpur / ghatagaon / harichandanpur / dhenkicot Non lit boards (fbb highlight) 100 2ft x 4ft cutout catchment BIG Cut Out 6 15 ft naranpur / thana chowk / dd college front/ labanya chowk /mining road Cloth Bannering 500 8 ft x 3 ft cutout catchment Wall wraps 10 15 ft x 10 ft harichandanpur / dhenkicot / Jhumpura / panda pada Tata ace with trolley 1 6 ft x 4ft cutout catchment Auto announcements 2 5ft x 5ft cutout catchment Auto Backs 300 2ft x 2ft immediate catchment water distribution shade sewa 1 4 ft x 4ft Ghatagaon mandir

96. Kendujhar Local Brands

97. NAMASTE