Lecture 1 of packaging technology haa.pptx

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1. FOOD PACKAGING Introduction

2. Point to be covered Introduction. Packaging Situation In India And World Needs of Packaging Function of Packaging Hazards Acting During Packaging Laws of Packaging

3. Introduction to food Packaging: In today's society, packaging is pervasive and essential. It surrounds, enhances and protects the goods we buy, from processing and manufacturing, through handling and storage, to the final consumer. Without packaging, materials handling would be a messy, inefficient and costly exercise and modem consumer marketing would be virtually impossible. I n t r o d ucti o n

4. Int r od u ct i on Definitions of packaging There are many ways of defining packaging Reflecting different emphases. For example: A means of ensuring safe delivery to the ultimate consumer in sound condition at optimum cost. A coordinated system of preparing goods for transport, distribution, storage, retailing and end-use. A techno-commercial function aimed at optimizing the costs of delivery while maximizing sales (and hence profits).

5. Needs of Packaging It keeps the product intact and the product remains safe from environmental factors. It provides aesthetics to the product and attracts customers. Packaging plays a crucial role in selling the product. Packaging provides protection to the product from damage. Packaging provides information and transfer Information such as the origin of the product, its weight, its content and other useful information.

6. Packaging plays an important role in brand creation, brand awareness and brand development. It also provides the business the opportunity to rebrand its products. Packaging provides the edge to business for marketing their products. Needs of Packaging

7. Function of Packaging The basic functions of packaging are Containment: Protection: Preservation Information Convenience

8. Function of Packaging Containment: Depends on the product’s physical form and nature. For Example, a hygroscopic free-flowing powder or a viscous and acidic Tomato concentrate All products must be contained before they can be moved from one place to another. The "package", whether it is a bottle of cola or a bulk cement rail wagon, must contain the product to function successfully.

9. Function of Packaging Containment: Without containment, product loss and pollution would be wide spread. The containment function contribution to protecting the environment Faulty packaging could result in major pollution of the environment

10. Function of Packaging Protection This is often regarded as the primary function of the package: to protect its contents from outside environmental effects. Prevention of mechanical damage due to the hazards of distribution For example, the products like biscuit, jam, chips, etc., need to be protected from environmental contact.

11. Function of Packaging Preservation Prevention or inhibition of chemical changes, biochemical changes and microbiological spoilage

12. Function of Packaging Information Information about the product: legal requirements, product ingredients, use etc.

13. Function of Packaging Convenience For the pack handlers and user(s) throughout the packaging chain Convenience features such as ease of access, handling, and disposal; product visibility;

14. Function of Packaging Presentation: Material type, shape, size, color, merchandising display units etc.

15. Function of Packaging Communication: A package functions as a "silent salesman". The modem methods of consumer marketing would fail were it not for the messages communicated by the package. The ability of consumers to instantly recognize products through distinctive branding and labeling enables supermarkets to function on a self-service basis.