Legal, Ethical and Societal Issues .pptx

This lesson contains contents on the subject Media Information Literacy to be taught to grade 12 Senior High School Students. The contents of this lesson is the legal, societal and ethical issues of media and information. These issues should be given to the students for them to be able to use media and information effectively in their time and context.

1. LESSON 6: LEGAL, ETHICAL, AND SOCIETAL ISSUES IN MEDIA AND INFORMATION MEDIA AND INFORMATION LITERACY

2. SCAVENGER HUNT ACTIVITY 1 I will provide five statements or riddles, each of which describes an object or thing that can be found in the classroom. Let the students guess and bring the object or thing being described.

3. MONEY People make me, save me, change me, raise me. What am i ? BOOKS Who has words, but never speaks? RULER What's the king of the classroom?

4. TOWEL What gets wetter the more it dries? BATTERY I am not alive, but I can still die. What am I? TOUNGE What always tastes better than it smells?

5. SHOE What has a tongue but cannot talk? PALM What kind of tree can you carry in your hand? SPOON / FORK You buy me to eat, but you never eat me. What am I?

6. 4 PICS 1 WORD •I will show four pictures and then you need to guess which specific word corresponds to the theme of the photos presented. •You will have ten (10) seconds to make a guess.

7. I______C ____ P______Y INTELLECTUAL PROPERTY

8. C___R ____ COPYRIGHT

9. T____M ___ TRADEMARK

10. P________M PLAGIARISM

11. ISSUES ON THE INTELLECTUAL PROPERTY Today, it is easy to acquire materials from the cyberspace, which also makes it easier for people to copy and steal other’s works and declare them as their own. At one or some points in time, you have (un)consciously used another person’s work without notice. When you do research without citing references, you are violating the owner of the work that you have used. For you to practice ethical and legal use of information, you should be knowledgeable on the basics of intellectual property. INTELLECTUAL PROPERTY refers to creations of the mind. It can be an invention (patent / utility model), a design (industrial design), a brand name (trademark), or a literary and artistic work (copyright).

12. COPYRIGHT Copyright (or author’s right) is a form of legal protection that gives you ownership rights to your original works. The scope of a copyright can be further subdivided into two: economic right , or the privilege of a copyright owner to sell or gain financial benefit from his/her IP; and moral right , or the owner’s entitlement that the IP is his/her own original work and none could ever claim it as theirs.

13. Copyright experts Rob Aft and Charles-Edouard Renault (2011) stated the following key principles that form the foundation of copyright around the world. 1. Exclusivity If a third party wants to use the copyrighted work, the owner has the right to decide whether he/she would authorize or prohibit the usage. 2. No formalities for establishment The ownership of copyright starts from the time of creation and does not require any formal registration. 3. Contractual freedom Righteous holders can define their own terms and conditions in cases of reproduction.

14. 4. Remuneration Any person who aims to use a copyrighted work of another must provide equitable remuneration through monetary payment (that covers the copyright owner’s economic right) and/or acknowledgement (that covers the copyright owner’s moral right). 5. Territoriality The author has the power to decide regarding the covered geographical scope and license of his/her work. 6. Enforcement The holder can enforce his/her rights against unauthorized use of his/her work.

15. TRADEMARK A trademark is a name, word, slogan, and symbol, among others, that identifies a product or organization. It is characterized by the symbols ™ and ®. Unlike copyright, trademark requires registration. This is because if a material is a registered trademark of a group or organization, no other party can ever use it.

16. TRADEMARK It is a registration protects the rights of a person or group at a national level. If a fast-food chain registers its logo’s trademark in the Philippines, its mark will be protected in the Philippine territories only. However, there are some exceptions in other systems or areas.

17. A patent is a government license given to industrial processes and inventions that gives its creator an exclusive right to use, sell, or manufacture the said IPs. For example, the light bulb was patented to Thomas Edison, therefore, he was the only person who could sell the product during the effectivity of his patent. Similar to trademark, its registration protects the rights of the creator at a national level. PATENT

18. In the Philippines, not all inventions are patentable. According to the Intellectual Property Code of the Philippines, non-patentable inventions include the following. ·discoveries, scientific theories, and mathematical methods ·schemes, rules and methods of performing mental acts, playing games or doing business, and programs for computers ·methods for treatment of the human or animal body by surgery or therapy and diagnostic methods practiced on the human or animal body ·plant varieties or animal breeds or essentially biological process for the production of plants or animals ·aesthetic creations ·anything which is contrary to public order or morality The term of a patent lasts 20 years from the filling date of registration (Sec. 21, R.A No. 165a).

19. THANK YOU!