How Many Cultures?
•Oneindicationofcultureislanguage
•Globalestimatesdocument7,000languages
•IntheUSA,thereareabout200languages
•InthePhilippines,thereareabout170+
languages
•However,upcomingdecadeswillshowthe
disappearanceofhundredsoflanguages.
The Elements of Culture
•Althoughculturesvary,theyallhavefive
commoncomponents:
(1)Symbols
(2)Language
(3)ValuesandBeliefs
(4)Norms
(5)Materialculture
Symbols
•This pertains to anything that
carries a particular meaning
recognized by people who
share the same culture. i.e. the
gesture of doing a “mano po” to
older people symbolizes a sign
of respect for Filipinos.
Language
•It is a system of symbols that allows
people to communicate with one
another. Language allows for the
continuity of culture.
Elements of Culture Language
1.Cultural transmission (Oral
traditions)–the process by which
one generation passes culture to
the next.
2.Every society transmits culture
through speech
The Sapir-Whorf Thesis
•Languages are not just different sets of labels for the same reality.
•All languages fuse symbols with distinctive emotions.
•people perceive the world through the cultural lens of language. It
means that language possesses an ability to influence the person
on how to perceive the surroundings
Values and Beliefs
•areculturallydefinedstandardsby
whichpeopleassessdesirability,
goodness,andbeautyandthatserve
asbroadguidelinesforsocialliving.
•areabstractstandardsofgoodness.
Material Culture -reflects a society’s technology–knowledge
that people use to make a way of life in their surroundings.
Other Concepts We Need to be Familiar when
Talking about Culture
•CulturalDiversity-caninvolvesocialclass.Manycultural
patternsarereadilyaccessibletoonlysomemembersofa
society.
•HighCulture–culturalpatternsthatdistinguishasociety’s
elite.
•PopularCulture–culturalpatternsthatarewidespread
amongapopulation.
•Subculture–culturalpatternsthatsetapartsomesegmentof
society’spopulation.(Ex:AmishandMormons)
•Multiculturalism–aneducationalprogramrecognizingthe
culturaldiversityoftheUnitedStatesandpromotingthe
equalityofallculturaltraditions.
Other Concepts We Need to be Familiar when
Talking about Culture
Afrocentrism–thedominanceof
Africanculturalpatterns.
Eurocentrism–thedominanceof
Europeanculturalpatterns.
Counterculture–culturalpatternsthat
rejectsandopposessociety.i.e.
(Hippiesofthe60’s,StreetGangs,
Extremeright-wingreligiousgroups)