LESSON 1-Fundamentals of Lodging Operations.pptx

talks about the Introduction of Lodging Operation in the Accommodation Sector.

1. COLLEGE OF MANAGEMENT

2. INSTRUCTOR: MS. REGINE SUASE FUNDAMENTALS IN LODGING OPERATIONS

3. Lodging operation is one of the most important sectors of hospitality industry. It provides all the services a guest would need, just like being at your own home. One department that provides the needs of the guest is Housekeeping . It is responsible not just in maintaining the cleanliness and sanitation of the hotel but to make sure the guests are comfortable as well. OVERVIEW OF THE LODGING OPERATIONS

4. refers to the management and day-to-day functioning of businesses that provide temporary accommodations to guests. This includes hotels, motels, resorts, hostels, inns, bed and breakfasts, and vacation rentals. LODGING OPERATION

5. Front Office Department Housekeeping Department Food and Beverage Department Maintenance and Engineering Depatment Sales and Marketing Department Finance Department Executive/Administration Department Human Resources Department COMPONENTS  OF LODGING OPERATIONS

6. The Operating Sector of the Tourism Industry

7. The Events Sector The Attraction Sector The Entertainment Sector The Adventure and Outdoor Recreation Sector The Transportation Sector The Tourism Service Sector The Food Service Sector The Travel and Trade Sector The Accommodation Sector LIST OF SECTORS

8. The United Nations World Tourism Organization (UNWTO) has adopted the definition of TOURISM in 1993 as; “ activities of a person travelling to and staying in places outside their usual environment for not more than one consecutive year for leisure, business and other purposes.” This definition is still widely accepted by tourism and hospitality practitioners up to this day. L1: Fundamental Concepts of Accommodation and Lodging Operation

9. As per the definition, It has greatly emphasized two principal activities of a person engaged in tourism so that the phenomenon will exist. Travelling to; Staying in Zurab Poloikashvili , Secretary-General of UNWTO said that international tourist arrival grew by 5% in 2018. as per new report of UNWTO, 1.4 billion tourist travelled internationally in 2024. Introduction

10. The Hotel and Accommodation establishments ranked 1 st on the sector growth report at 6.0% based on the calculated annual growth rate (CAGR) in different sectors of the tourism and hospitality industry. This serves as the good indicator in the growing demands not just on the accommodation and lodging sector, but rather on the tourism and hospitality industry in general.

11. de Here in Asia Pacific region, a mix of positive and negative figures on accommodation demand has been pictured for 2019. Hanoi, Guangzhou and Brisbane topped the growth in the region. The Philippines, on the other hand, has been described by the report as a counter-cyclical country in terms of international demand for accommodation alongside South Korea and India.

12. THE ACCOMMODATION SECTOR The term “accommodation” has many definitions, both simple and complex. The two services involved in the hospitality industry. Food and beverage operation and services Accommodation services ACCOMMODATION SERVICE – is where the guest stay for them to take a momentary rest from all the movements and other activities encompassing tourism. Definition of Accommodation

13. ACCOMODATION can be defined as a group of rooms or an entire building or establishment in which someone may live or stay. Accommodation is important to any tourist who want to travel to another destination or on a trip as visitors are always going to need a place to stay after every end of a tour day. Hence, the definition of accommodation as simple as a “ place to stay .”

14. The Accommodation and Lodging sector provides some importance in the tourism and hospitality industry. It is divided into three (3) major areas; Economic importance Societal importance Environmental importance Importance of Accommodation

15. The accommodation and lodging sector provides a huge contribution to the tourism and hospitality industry in terms of revenue. In 2019, a total of ₱113.14 billion was contributed by the accommodation sector of our country on the national internal revenue. Economic Importance

16. The accommodation sector also boosts local employment, as the increase in demand for accommodation establishments continues, more businesses will require more local talents to be part of their company, thus increasing the employment rate of the industry. Lastly, the accommodation sector improves the foreign exchange status of a country. Many hotels provide foreign exchange services, which increase dollar reserves in our industry.

17. Accommodation establishments have evolved from serving their main purpose of providing a place to stay for their guests into a place of cultural convergence. Hotels, for instance, became a venue for international conferences and meetings. Hotels are a popular venue for such international conferences from different sectors, industries and associates. Societal Importance

18. Accommodation establishments also serves as a showcase of the local community’s culture. Architectural and interior designs, staff uniforms and even the unique service experience of most hotels embody the culture of the country.

19. The accommodation sector today has been viewed to be a firm supporter of environmental conservation practices. Modern hotels are shifting toward an environmentally conscious establishment. Hotels promote water and energy conservation. These practices are participated not just by the hotel staff but also by their guests as well. Tree-planting activities and coastal cleanup drives are among the popular corporate social responsibility (CSR) activities done by different hotels. Environmental Importance

20. THE ACCOMMODATION SECTOR It was discussed on the previous topic that accommodation is an establishment that provides rooms and services for the guests to stay while they are in a destination. However, accommodation establishments, though essential on the performance of tourism activities, do require several processes for them to appeal to their target customers, provide profit to their owners, and contribute improvements to their community and industry in general. WHAT IS LODGING OPERATIONS?

21. As what businesspeople say, "No product will sell on its own," accommodation establishments like hotels must plan and perform strategies for their products and services be sold to the right customers.

22. Lodging Operations is a performance of management functions. Henri Fayol (1916) has introduced the four functions of management that provides managers in any enterprise a definitive step or process in managing their business. The four management functions are: Planning; Organizing; Leading; and Controlling

23. As they say, "Every successful business starts with an idea." Managers of accommodation establishments and lodging properties must start from the drawing board and craft a comprehensive, easy-to-understand, and feasible plan. The planning function is the most difficult function of management as managers have to create plans that will lead them in achieving the company's vision. PLANNING

24. Hotel managers are entrusted to organize the resources of the business. They must choose the right people with the right qualifications for the right positions. The hotel manager with his/her department heads will also be authoring the Standard Operating Procedures (SOPs) of every department in the hotel. Managers also set policies and guidelines for their staff to follow. Lastly, managers select the right business tools and methods to operate efficiently and effectively. ORGANIZING

25. Among the four management functions, leading is the most personal one since it builds up from the personal perspective of every manager. Leaders are created differently, and their approaches toward leading a team differ from one another. LEADING

26. Controlling as a management function simply tells hotel managers to evaluate every business process and analyze "what worked" and "what didn't work.“ Evaluation comes in different forms and must be done periodically. The hotel staff is evaluated based on the performance of their duties, achieving goals, contribution to the organization, and other essential metrics. Hotel systems and procedures are being evaluated based on the outputs or results that they have yielded over time. CONTROLLING

27. In terms of lodging operations, they involve maximizing resources to produce relevant hotel products and services. As it implies, operations are the production of a company's goods and services so they will be readily available to its target consumers (in the case of hotel operations, they are the hotel guests ). For lodging operations , there are several products that are being offered to the guests . These include guestrooms, in-room amenities, in-room entertainment, hotel facilities such as gym and pool, hotel food outlets, meeting and conference facilities, and business centers, and even the hotel lobby and the building design are part of the integrated products of the hotel.

28. Hotel products set the mood, ambiance, and overall appearance of the establishment. Hotel services , on the other hand, provide the main differentiation of one hotel to another. Service is characterized as an intangible and high-customer contact aspect of the hotel business. As mentioned, it sets the major difference from one hotel to another, as each accommodation establishments have different service standard and different service provider orientations.

29. Some hotels have grandiose and intimidating lobbies that may be viewed by guests as high-quality; however, the customer service provided by their staff is not in congruence with the perception of the product. Hotel services can make or break hotel organizations. In any terms, hotel products and services must be harmonious to each other to meet the brand promise and guest expectations.

30. Lastly, lodging operations' ultimate goal of their business existence are the following: provide accommodation products and services needed by the target consumers; provide higher profit margin to its owners; and contribute substantial development to the entire industry.

31. Lodging establishments were built to provide accommodation for the guests as they perform activities for tourism. Second, the owners enter the business for them to increase their profit. Hence, lodging operations must always keep in mind that the desire business profit must always be achieved.

32. And lastly, accommodation establishments contribute significantly to the development of the industry as a whole. A part of the revenue of a hotel contributes to the internal revenue and gross domestic product (GDP) of a country. Thus, the tourism and hospitality industry is an essential industry for national development

33. Accommodation establishments are classified in different ways. Here are some criteria in classifying an accommodation establishment: According to Location According to Function and Services According to Market Segment According to Property Features According to Size According to Hotel Rating According to Type of Ownership CLASSIFICATION OF ACCOMMODATION

34. Accommodation establishments are classified based on where they are located. Some hotels are located within the metropolis, some are in the suburbs, some are near the airport, and some are along the main thoroughfares like highways, and these are called motorist hotels or motels. According to Location

35. Examples of these are the commercial hotels that serve a diverse kind of customers, convention hotels, which are mainly for meetings, incentives, conventions, and exhibitions (MICE) guests and condotels for long-staying guests (LSGs). According to Function and Services

36. Accommodations are classified by the markets that they serve. Examples are luxury hotels that cater to more discriminate and high-end clients, integrated resorts or casino hotels that cater to casino-playing guests, and resorts that cater to guests who want relaxation. According to Market Segment

37. Accommodations are not designed the same. Some are meant for LSGs like condotels and apartments, which provide a kitchen area/kitchenette inside the room. Some accommodations are converted to historical buildings such as Paradors and Pousadas. Other accommodation establishments boast their high-quality and high-touch amenities and services despite their hotel size, like boutique hotels. According to Property Feature

38. Accommodation establishments differ in the number of guestrooms. Some hotels are under 100 rooms (small hotels), some are 151-300 rooms (medium-sized hotels), and others are above 300 rooms (large hotels). According to Size

39. Accommodation establishments are classified by star ratings (1-5 stars). This implies the kind of facilities and services that they provide to their guests. The higher the star rating, the higher the quality of hotel facilities and services they have. It also denotes a higher price to pay to avail of the service. According to Rating ATLANTIS, THE PALM HOTEL BEACH AND RESORT-DUBAI

40. Accommodation may be classified as private hotel ownership (owned by an independent private company), local group of hotels (a group of different hotels owned by a local company), or international group (a group of different hotels owned by an international company and spans its operations across different countries). According to Types of Ownership MR. KABIR MULCHANDANI, Founder and Chairman of Five Holdings (Dubai real-estate firm)

41. In this lesson, we discussed that accommodation as a sector of the tourism and hospitality industry is a primary activity in the performance of the phenomenon of tourism as visitors need a place to stay when they are in the destination. We also learned that the accommodation sector is important to our economy, society, and environment. LESSON SUMMARY

42. We also made an in-depth discussion of the definition of lodging operations, which is an integrated business approach in which accommodation establishments perform several management functions for the business to maximize its resources and produce accommodation products and services needed by the target clients or guests, provide higher profit margin to its owners, and contribute substantial development to the entire industry.

43. Lastly, we tackled the different classifications of accommodation establishments based on the seven criteria provided (location, function, market segment, property features, size, hotel rating, and type of ownership).

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