INTRODUCTION TO MEDIA AND INFORMATION LITERACY (PART 1) MIL PPT 01, Revised: June 11, 2017 MEDIA AND INFORMATION LITERACY (MIL)
LEARNING COMPETENCIES L earners will be able to… d efine communication and media; identify the two basic types of communication; d iscuss the elements of communication and communication models;
LEARNING COMPETENCIES L earners will be able to… describe how communication is affected by media and information (MIL11/12IMIL-IIIa-1 ); identify the similarities and differences of media literacy, information literacy, and technology literacy (MIL11/12IMIL-IIIa-2 ); and define Media and Information Literacy.
TOPIC OUTLINE I- Introduction to Media and Information Literacy A - Communication 1 . Definitions 2. Basic Types 3 . Elements 4. Communication Models B. How Media and Information Affect Communication
TOPIC OUTLINE I- Introduction to Media and Information Literacy (Cont.) C. Similarities and Differences of Media Literacy, Information Literacy, and Technology Literacy D . Media and Information Literacy (MIL) 1. Definitions
FORMATIVE ASSESSMENT: RECITATION What is communication? Photo Credit: https ://huddle.eurostarsoftwaretesting.com/lessons-learnt-effective-communication / Why do we communicate? How do we communicate?
WHAT IS COMMUNICATION?
WHAT ARE THE TWO BASIC TYPES OF COMMUNICATIONS? Photo Credit: http://www.martina-gleissenebner-teskey.com/services/the-power-of-non-verbal-communication/ NON-VERBAL COMMUNICATION VERBAL COMMUNICATION Oral Written Signs Symbols Colors Gestures body language facial expressions
PROCESS OF COMMUNICATION Photo Credit: http :// www.daystar.ac.ke/ilpd-program-DipComm.html
COMMUNICATION MODELS Who COMMUNICATOR Says What MESSAGE In Which Channel MEDIUM To Whom RECEIVER With what effect? EFFECT Lasswell’s Communication Model (1948)
TRANSMISSION MODELS Shannon-Weaver’s Communication Model (1948) Photo Credit: http ://communicationtheory.org/shannon-and-weaver-model-of-communication /
RECEPTION MODEL Osgood- Schramm Model Of Communication (1954 ) Photo Credit: http ://communicationtheory.org/osgood-schramm-model-of-communication /
TRANSMISSION MODELS Westley and MacLean’s Model of Communication (1957) Event or Information (X1, X2, X3 and X4… Xn ) Feedback (f) Advocate (A) Channel (C) Audience (B) Photo Credit: http :// communicationtheory.org/westley-and-maclean%E2%80%99s-model-of-communication/
RECEPTION MODEL Berlo’s SMCR Model of Communication (1960) Photo Credit: http ://communicationtheory.org/berlos-smcr-model-of-communication /
Formative Assessment: Recitation Why is communication a process? What are the important elements of communication? How can we achieve an effective communication with other people? Photo Credit: https ://www.pinterest.com/pin/157837161915025462 /
VIDEO PRESENTATION Media Minute Introduction: What is media anyway? YouTube Channel: MediaSmarts Date Uploaded: Oct. 17, 2013 https:// www.youtube.com/watch?v=bBP_kswrtrw
How is communication affected by media and i nformation? INFORMATION data, knowledge derived from study, experience, or instruction, signals or symbols knowledge of specific events or situations MEDIA Communication Tools Communication Photo Credit : https :// commons.wikimedia.org/wiki/File:EU-Media-Futures-Forum-pic_0.jpg and: http://hallr.com/category/school-communication /
FORMATIVE ASSESSMENT: RECITATION How do you use Facebook as a tool or medium for communication? How did Facebook affect or change the way we communicate with other people?
FORMATIVE ASSESSMENT: RECITATION How did Facebook affect the quantity and quality of information available to people? Is it a good thing or bad thing?
SOMETHING TO THINK ABOUT! “The speed of communications is wondrous to behold. It is also true that speed can multiply the distribution of information that we know to be untrue.” Edward R. Murrow (April 25, 1908 – April 27, 1965), American broadcast journalist. Source: http://www.brainyquote.com/quotes/topics/topic_communication2.html
TERMS TO UNDERSTAND Source: MIL Curriculum for Teachers by UNESCO, 2011
FORMATIVE ASSESSMENT: 3 Circle Venn Diagram
VIDEO PRESENTATION Guide Questions What are the basic components of Media and Information Literacy? What is Media Literacy? Information Literacy? Digital literacy? How are these literacies connected or related to each other?
VIDEO PRESENTATION Introduction to Media and Information Literacy YouTube Channel: Arniel Ping Retrieved October 26, 2016 from https :// www.youtube.com/watch?v=b-Y6LRIppU4
CLASS DISCUSSION Guide Questions What are the basic components of Media and Information Literacy? What is Media Literacy? Information Literacy? Digital literacy? How are these literacies connected or related to each other?
Created by Mr. Arniel Ping using Meme Generator: imgflip What is Media and Information Literacy?
Created by Mr. Arniel Ping using Meme Generator: imgflip What is Media and Information Literacy?
MEDIA FORMATIVE ASSESSMENT: Analyze and explain this illustration. RECEIVE INFORMATION DIGITAL TRADITIONAL SHARE INFORMATION LOOK FOR INFORMATION RECEIVE INFORMATION LOOK FOR INFORMATION SHARE INFORMATION
MEDIA AND INFORMATION LITERACY (MIL)
Source: MIL Policy and Strategy Guidelines by UNESCO, 2013
Core Subject Title: MEDIA AND INFORMATION LITERACY (MIL) Core Subject Description: The course introduces the learners to basic understanding of media and information as channels of communication and tools for the development of individuals and societies. It also aims to develop students to be creative and critical thinkers as well as responsible users and competent producers of media and information . Media And Information Literacy (MIL) Curriculum Guide By DepEd
The K to 12 Toolkit (2012 ) by DepEd Source: http :// www.gov.ph/downloads/2012/201209-K-to-12-Toolkit.pdf
FORMATIVE ASSESSMENT: Recitation Created by Mr. Arniel Ping using Meme Generator: imgflip
REFERENCES Media and Information Literacy Curriculum Guide by DepEd Media and Information Literacy by Boots C. Liquigan , Diwa Learning Systems Inc . UNESCO Media and Information Literacy Curriculum for Teachers http://communicationtheory.org/category/communication-models/page/2 /