Lesson-4-Introduction-to-media-and-information-literacy.pptx

Introduction to Media and Information literacy (Part1)

1. INTRODUCTION TO MEDIA AND INFORMATION LITERACY (PART 1) Communication, Media, and Information Media and Information Literacy (MIL) MIL PPT 01, Revised: June 11, 2017 MEDIA AND INFORMATION LITERACY (MIL)

2. FORMATIVE ASSESSMENT: RECITATION What is communication? Why do we communicate? How do we communicate? Photo Credit: https://huddle.eurostarsoftwaretesting.com/lessons-learnt-effective-communication/

3. WHAT IS COMMUNICATION?

4. WHAT ARE THE TWO BASIC TYPES OF COMMUNICATIONS? Photo Credit: http://www.martina-gleissenebner-teskey.com/services/the-power-of-non-verbal-communication/ NON-VERBAL COMMUNICATION VERBAL COMMUNICATION Oral Written Signs Symbols Colors Gestures body language facial expressions

5. PROCESS OF COMMUNICATION Photo Credit: http://www.daystar.ac.ke/ilpd-program-DipComm.html

6. TRANSMISSION MODELS Who COMMUNICATOR Says What MESSAGE In Which Channel MEDIUM To Whom RECEIVER With what effect? EFFECT Lasswell’s Communication Model (1948)

7. TRANSMISSION MODELS Shannon-Weaver’s Communication Model (1948) Photo Credit: http://communicationtheory.org/shannon-and-weaver-model-of-communication/

8. RECEPTION MODEL Osgood- Schramm Model Of Communication (1954) Photo Credit: http://communicationtheory.org/osgood-schramm-model-of-communication/

9. TRANSMISSION MODELS Westley and MacLean’s Model of Communication (1957) Event or Information (X1, X2, X3 and X4… Xn ) Feedback (f) Advocate (A) Channel (C) Audience (B) Photo Credit: http://communicationtheory.org/westley-and-maclean%E2%80%99s-model-of-communication/

10. RECEPTION MODEL Berlo’s SMCR Model of Communication (1960) Photo Credit: http://communicationtheory.org/berlos-smcr-model-of-communication/

11. Formative Assessment: Recitation Why is communication a process? What are the important elements of communication? How can we achieve an effective communication with other people? Photo Credit: https://www.pinterest.com/pin/157837161915025462/

12. PICTURE ANALYSIS Photo Credit: http://www.ovrdrv.com/10-levels-of-intimacy-in-todays-communication/

13. PICTURE ANALYSIS Photo Credit: https://www.facebook.com/sarcasmLOL/photos/a.1521463861515726.1073741828.1515871602074952/2049225658739541/?type=3&theater

14. Photo Credit: http://www.quickmeme.com/p/3w26jo

15. How is communication affected by media and information? INFORMATION data, knowledge derived from study, experience, or instruction, signals or symbols knowledge of specific events or situations MEDIA Communication Tools Communication Photo Credit : https://commons.wikimedia.org/wiki/File:EU-Media-Futures-Forum-pic_0.jpg and: http://hallr.com/category/school-communication/

16. FORMATIVE ASSESSMENT: RECITATION How do you use Facebook as a tool or medium for communication? How did Facebook affect or change the way we communicate with other people?

17. FORMATIVE ASSESSMENT: RECITATION How did Facebook affect the quantity and quality of information available to people? Is it a good thing or bad thing?

18. Source: MIL Policy and Strategy Guidelines by UNESCO, 2013