LESSON-45.pptx (1)...................pdf

Lesson 45 of Philippine Popular Culture

1. LESSON 4: Philippine popular
culture and New Media:
Meme-ology

2. -usually images with text, videos, GIFs, or just pieces of text,
typically humorous in nature, and are copied and spread
rapidly by internet users, often with slight variations – all
over the world.
(derived from
the Greek
word,
mimema)

3. 1. Cultural Studies: using memes
as an entry point to study
Internet subcultures
TWO STREAMS
2. Visual/Textual Analysis:
confronting formal properties
of memes

4. Types and Forms
1. Reaction Images
-Initially relied on
"relatable humor"

8. 2. Image Labeling
-Does away with
image/text boundary; text
coincides with figures in
the image which take on
conceptual properties.
Types and Forms
ME
REVIEW
TIKTOK

11. 3. Exploitable
Maintain image/text
boundaries, usually feature
multiple panels or adhere to
a comic strip style
Types and Forms
MAGREVIEW
STOCK
KNOWLEDGE

14. 4. Snowclones
-First defined by linguist Geoffery
K. Pullum as "a multi-use,
customizable, instantly
recognizable, time-worn, quoted
or misquoted phrase or sentence
that can be used in an entirely
open array of different variants"
Types and Forms

19. 5. Charts & Diagrams
Informal category, but a
noticeable trend across
platforms.
Concerned with organizing
concepts, ideas, people, and
sometimes other memes
Types and Forms

23. 6. Other Miscellaneous Types:
-Though these typologies share similarities with those memes we
have already covered, they are distinct enough to warrant
independent acknowledgment
Types and Forms
a.Image Macros
Highly legible/recognizable
format popular in the early
days on Internet meme-ing

24. a.Image Macros

27. 6. Other Miscellaneous Types:
b) Deep Fried
Esoteric style of meme-ing
involving over-processed visuals
and highly redundant text.
Types and Forms
c) Minions
Series of memes sharing some formal
and tonal similarities which employ
Minions characters from Despicable
Me (2010)

28. b) Deep Fried

30. c) Minions

32. d) Blatant Misinformation
Recent trend that uses flagrantly incorrect
information for the purposes of humor.
e) Starter packs
Initially involved only 4 images laid out in
the Twitter quad, evolved into meticulously
produced collages of clothing, shoes, and
pop-culture consumables on IG.
6. Other Miscellaneous Types:
Types and Forms

33. d) Blatant Misinformation

35. ) Starter packs

36. LESSON 5: Culture and
the Society

37. Culture is what differentiates
one group or society from
the next; different societies
have different cultures.

38. In 18th and 19th century Europe, the term “culture”
was equated with civilization and considered a
unique aspect of Western society.

39. During the Romantic Era,
culture became equated with
nationalism and gave rise to the
idea of multiple national
cultures.

40. Aspects of Culture
1. Material Culture
It refers to the objects or belongings of a group of people (such as
automobiles, stores, and the physical structures where people worship). 

41. Material and nonmaterial
aspects of culture are linked,
and physical objects often
symbolize cultural ideas.
Aspects of Culture
2. Non-material culture