Lesson 6: Philippine Politics in Pre-Spanish.pptx

Lesson 6: Philippine Politics in Pre-Spanish - Politics and Governance

1. LESSON 6 : POLITICS IN THE PRE-SPANISH TO SPANISH PERIOD

2. First, that there was no politics the Philippines prior to colonization period. Second, every issue o r problem we have in politics and governance was caused by colonization. This is not true since a lot of political issues and concerns we have to this day can be traced back even before colonization. misconseptions about Philippines:

3. THE PRE-SPANISH GOVERNMENT OF THE PHILIPPINES The Philippines was composed of settlements or villages, each called barangay , named after balangay , a Malayan word meaning “boat” . Four basic elements of statehood, which are: 1. People (Population) – the residents of the barangay, divided into classes (nobility, freemen, serfs, slaves). Nobility (Maharlika) → Freemen (Timawa) → Serfs (Aliping Namamahay) → Slaves (Aliping Sagigilid) 2. Territory – the land and waters the barangay controlled. 3. Government – led by a datu (or rajah, sultan, hadji), with help from elders. 4. Sovereignty – the barangay had independence; it could make and enforce its own laws, defend itself, and manage relations with others.

4. Each barangay was ruled by a chief called datu in some places, and rajah, sultan or hadji in others. He was its chief executive, law giver, chief judge, and military head. In the performance of his duties, however, he was assisted usually by a council of elders (maginoos) which served as his advertisers. The early Filipinos had both written and unwritten laws . The written laws were promulgated by the datus. The two known written codes in the pre- Spanish era are the “Maragtas Code ” which was said to have been written about 1250 A.D by Datu Sumakwel of Panay, and the Kalantiaw Code written in 1433 A.D by Datu Kalantiaw, also of Panay. It can be said that the laws of the barangay were generally fair. The system of government, although defective was not so bad considering the conditions in other lands in the age during which it flourished.

5. PHILIPPINES DURING THE SPANISH PERIOD It was based on the discovery made by Ferdinand Magellan in 1521, consummated by its conquest by Miguel Lopez de Legaspi 45 years later and long possession for almost four centuries, until it was terminated in 1898, when by the Treaty of Paris, the Philippines was ceded by Spain to the United States. During the Spanish period, the Philippines was a colony ruled by Spain, heavily influenced by the Catholic Church, with Filipinos facing forced labor, taxes, and limited rights. Despite this, it also brought Christianity, new culture, and global trade — but the lack of freedom led to revolts and the fight for independence.

6. The government which Spain established in the Philippines was centralized in structure and national in scope. The barangays were consolidated into towns each headed by a GOBERNADORCILLO, popularly called capitan, and the towns into provinces, each headed by a governor who represented the Governor General in the province. The power of the government were actually exercised by the Governor-General who resided in Manila. He was “Governor-General” “Captain-General” , and “vice-royal patron.” As Governor-General, he had executive, administrative, legislative and judicial powers. As Captain-General, he was Commander-in-Chief of all the Armed Forces in the Philippines. As the vice- royal patron, he exercised certain religious powers. Because of these broad powers, it has been said that the Governor General enjoyed more powers than the King of Spain himself. This was justified, however, because of the distance of the Philippines from Spain.

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8. Project Objectives Analyze sales performance, market trends, and consumer behavior. Conduct a SWOT analysis of existing sales strategy. Analysis Phase Create new strategies using marketing, sales promotions, Customer engagement to leverage strengths and opportunities. Strategy Development Create a timeline with milestones And responsibilities. Set KPIs to measure success. Implementation Plan

9. Expected Outcomes Target a 25% increase in sales over the next years. Measure success by tracking sales metrics and revenue growth. Expand market reach by tapping into new demographics or geographical regions. Strengthen brand presence through effective marketing campaigns. Foster stronger relationships with customers through personalized engagement strategies. Increase customer retention rates and loyalty. Increased Sales Figures: Enhanced Market Reach: Improved Customer Engagement:

10. Methodology Gather sales data, market research, and consumer feedback through surveys and analysis tools. Utilize both primary and secondary research methods to gather comprehensive insights. Collaborate to generate innovative ideas for product positioning, pricing, and promotional campaigns. Consider various channels such as online platforms, partnerships, and offline marketing. Pilot the proposed strategies on a smaller scale to assess their effectiveness. Gather feedback, iterate, and refine the strategies based on initial results. Data Collection: Brainstorming Sessions: Testing and Refinement:

11. Data Analysis Over the past year, sales for Warner & Spencer have experienced a consistent decline, dropping month-on-month. The graphical representation of sales volumes reveals a noticeable downward trend, especially in the last quarter. Product 1 Product 2 Product 3

12. Data Analysis Customers are unhappy with Warner & Spencer's new packaging, which may be contributing to a decline in sales. Competitors offer better features and pricing, making it difficult for our product to stand out in the market.

13. Conclusion By implementing a well-researched and innovative sales strategy, our goal is not only to boost immediate sales figures but also to establish a sustainable framework for continued growth and success.

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