LESSON 7 INTELLECTUAL PROPERTY english 10

LESSON 7 INTELLECTUAL PROPERTY english 10

1. Media and information Literacy (mil) 7. Legal, Ethical, and Societal Issues in Media and Information (part 1) Intellectual property Fair use and creative commons MJ CARBONEL Teacher III Rizal National School of Arts & Trades MIL PPT 12 Lesson 7

2. Legal, Ethical, and Societal Issues in media and Information I- TOPIC OUTLINE Current Events: Digital Piracy in the Philippines Intellectual Property in International and Local Context Definition of IP Types of IP IP Rights (WIPO and R.A. 8293) Fair Use (Fair Dealings) and Creative Commons

3. Legal, Ethical, and Societal Issues in media and Information LEARNING COMPETENCIES: explain intellectual property and its different types (SSHS); explain copyright, fair use, etc.vis -a-vis human rights (MIL11/12LESI-IIIg20); discuss current issues related to copyright vis-à-vis gov’t./provide sectors actions (MIL11/12LESI-IIIg21);

4. Legal, Ethical, and Societal Issues in media and Information LEARNING COMPETENCIES: put into practice their understanding of the intellectual property, copy right, and fair use guidelines (MIL11/12LESI-IIIg17); and explain actions to promote ethical use of media and information (MIL11/12LESI-IIIg22);

5. Current events 1 UB: Mahigit P100-M halaga ng pirated DVD, nakumpiska sa Quiapo , Manila (Aug. 2, 2016). GMA News and Public Affairs. YouTube. Retrieved on Oct 5, 2016, from https://www.youtube.com/watch?v=bABC_7wOI5g

6. Why is digital piracy a crime? (Source: www.quickmeme.com and www.imgflip.com)

7. What is intellectual property? (Source: http://www.wipo.int/about-ip/en/)

8. Intellectual property is protected in law IP is protected in law by, for example,  patents ,  copyright  and  trademarks , which enable people to earn recognition or financial benefit from what they invent or create. By striking the right balance between the interests of innovators and the wider public interest, the IP system aims to foster an environment in which creativity and innovation can flourish.

9. WHAT IS WIPO? World Intellectual Property Organization (WIPO) is the global forum for intellectual property services, policy, information and cooperation The World Intellectual Property Organization (WIPO) is the UN agency responsible for treaties involving copyright, patent, and trademark laws. WIPO can be a force for progressive change, helping the world take into account public interest and development needs.

10. WHAT ARE THE DIFFERENT TYPES OF INTELLECTUAL PROPERTY?

11. WHAT ARE THE DIFFERENT TYPES OF INTELLECTUAL PROPERTY?

12. types of intellectual property TYPES OF IP DEFINITION 1. Copyright a legal term used to describe the rights that creators have over their literary and artistic works books, music, paintings, sculpture and films, to computer programs, databases, advertisements, maps and technical drawings

13. Copyright Source: http://www.slideshare.net/DaeBogan/music-publishing-copyright-administration-in-the-internet-age

14. Copyright

15. Republic act 8293 INTELLECTUAL PROPERTY CODE OF THE PHILIPPINES COPYRIGHT VALIDITY PERIOD LITERARY WORKS During the lifetime of the author plus 50 years after death ART 25 years from the date of creation PHOTOGRAPHIC WORK 50 years from publication AUDIO- VISUAL WORK 50 years from publication

16. Republic act 8293 INTELLECTUAL PROPERTY CODE OF THE PHILIPPINES COPYRIGHT VALIDITY PERIOD SOUND RECORDING 50 years from year recording took place BROADCAST RECORDING 20 years from date of broadcast TRADEMARK Valid for 10 years and may be renewed for a periods of 10 years INVENTION PATENT Valid for 20 years from filing date application

17. Cartoon analysis (Source: http://www.esa.int/About_Us/Law_at_ESA/Intellectual_Property_Rights/What_is_intellectual_property)

18. types of intellectual property (IP) IP DEFINITION 2. Patent an exclusive right granted for an invention provides the patent owner with the right to decide how - or whether - the invention can be used by others Blueprint or design

19. Design Patent applications

20. The famous gravity-defying lean of Michael Jackson

21. Patent

22. The Shoes That Made Michael Jackson’s Anti-Gravity Lean Possible

23. types of intellectual property (IP) IP DEFINITION 3. Trademarks a sign capable of distinguishing the goods or services of one enterprise from those of other enterprises.

24. Trademarks

25. Trademark infringement?

26. Trademark infringement? Mars sues Hershey for trademark infringement over MALTESER brand

27. types of intellectual property (IP) IP DEFINITION 4. Industrial Design constitutes the ornamental or aesthetic aspect of an article may consist of three-dimensional features, such as the shape or surface of an article, or of two-dimensional features, such as patterns, lines or color

28. Industrial design

29. Industrial design

30. Industrial design

31. Design infringement?

32. Patent or industrial design infringement?

33. types of intellectual property (IP) IP DEFINITION 5. Geographical Indications and Appellations of Origin signs used on goods that have a specific geographical origin and possess qualities, a reputation or characteristics that are essentially attributable to that place of origin most commonly includes the name of the place of origin of the goods.

34. Geographical Indications and Appellations of Origin

35. Geographical Indications and Appellations of Origin

36. Fair use Fair use means you can use copyrighted material without a license only for certain purposes. These include: Commentary Criticism Reporting Research Teaching

37. Fair use Guidelines for Fair Use A majority of the content you create must be your own. Give credit to the copyright holder. Don't make money off of the copyrighted work.

38. Creative commons is an American non-profit organization devoted to expanding the range of creative works available for others to build upon legally and to share. The organization has released several copyright-licenses known as Creative Commons licenses free of charge to the public. Website https://creativecommons.org/about/

39. Creative commons Attribution: You must credit the creator. Non-Commercial: You can't make a profit. No Derivative Works: You can't change the content. Share Alike: You can change the content, but you have to let other people use your new work with the same license as the original.

40. Creative commons http://www.gcflearnfree.org/print/blogbasics/copyright-and-fair-use?playlist=Blog_Basics

41. Video presentation PINOY INVENTORS .(2015). ABS-CBN NEWS. YouTube. Retrieved on Oct 4, 2016, from https://www.youtube.com/watch?v=yQSPEZSEWnk ASSIGNMENT: NAME NOTABLE PINOY INVENTORS

42. CLASS ACTIVITY