Conducting an audience analysis Determining the purpose of the speech Selecting a topic Narrowing down a topic Gathering data Speech Writing Process
Demography age range male-female ratio e ducational background n ationality economic status a cademic or corporate designation Audience Analysis
Situation t ime v enue o ccasion s ize Audience Analysis
Psychology v alues beliefs attitude preferences c ultural and racial ideologies needs Audience Analysis
Informative Speech Entertainment Speech Persuasive Speech Purpose
Provides the audience with a clear understanding of the concept or idea presented by the speaker. Informative Speech
provides the audience with amusement. Entertainment Speech
Provides the audience with well-argued ideas that can influence their own beliefs and decisions. Persuasive Speech
Selecting a Topic Choose a topic which you’re interested to. Narrowing down a topic Making your main idea more specific Data gathering Collecting ideas, information, sources, and references relevant and related to the topic. Selecting a Topic
Biographical presents descriptions of the life of a person Categorical/ Topical p resents related categories supporting the topic Casual Presents cause-effect relationship Writing Patterns
Chronological Presents the idea in time order Comparison/ Contrast Presents comparison/contrast of two or three points Problem-solution Presents an identified problem, its causes, and recommended solutions Writing Patterns
Outline – an hierarchical list that shows the relationship of your ideas. Introduction Body Conclusion Preparing an Outline
Provides explanations, examples, or any details that can help you deliver your purpose and explain the main idea of your speech Body of Speech
Foundation of the speech Here, the goal is to get the attention of the audience and present the subject or main idea of your speech. I ntroduction
Restates the main idea of the speech. Provides a summary, emphasizes the message, and calls for action. Aims to leave the audience with a memorable statement. C onclusion
Involves correcting errors in mechanics, such as grammar, punctuation, capitalization, unity, coherence, and others. Editing/Revising
According to Andrew Dlugan (2013) Edit for Focus Edit for Clarity Edit for Conclusion Edit for Continuity Edit for Variety Edit for Impact and Beauty Six Power Principles for Speech Editing
Ensure that everything you have written, from introduction to conclusion, is related to your central message. “So, what’s the point? What’s the message of the speech?” Edit for Focus
Make all ideas in your speech clear by arranging them in logical order (e.g., main idea first then supporting detail, or supporting details first then main idea). “I don’t understand the message because the examples or supporting details were confusing.” Edit for Clarity
Keep your speech short, simple, and clear by eliminating unrelated stories and sentences and by using simple words. “ The speech was all over the place; the speaker kept talking endlessly as if no one was listening to him/her.” Edit for Conclusion
Keep the flow of your presentation smooth by adding transition words and phrases. “ The speech was too difficult to follow; I was lost in the middle.” Edit for Continuity
Add spice to your speech by shifting tone and style from formal to conversational and vice-versa, moving around the stage, or adding humor. “ I didn’t enjoy the speech because it was boring.” Edit for Variety
Make your speech memorable by using these strategies : Surprise of the audience Use vivid descriptive images Write well-crafted and memorable lines Use Figures of Speech “ There’s nothing really special about the speech.” Edit for Impact and Beauty
It gives you an opportunity to identify what works and what does not work for you and for your target audience. Rehearsing
Reading your speech aloud Recording for your own analysis or for your peers or coaches to give feed back on your delivery. Some Strategies
“ Constant practice makes perfect.” The Best thing to Remember at this Stage:
Some Guidelines in speech writing
1. Keep your words short and simple. Your speech is meant to be heard by your audience, not read.
2. Avoid jargon, acronyms, or technical words because they can confuse your audience.
3. Make your speech more personal. Use the personal pronoun “I,” but take care not to overuse it. When you need to emphasize collectiveness with your audience, use the personal pronoun “We.”
4. Use active verbs and contractions because they add to the personal conversational tone of your speech.
5. Be sensitive of your audience. Be very careful with your language, jokes and nonverbal cues.
6. Use metaphors and other figures of speech to effectively convey your point.
7. Manage your time well; make sure that the speech falls under the time limit.
The Speech Writing Process Quick Review
Conducting an audience analysis Determining the purpose of the Speech Selecting a Topic Narrowing down a Topic Gathering data
Selecting a speech pattern Preparing an outline Creating the body of the Speech Preparing an introduction Preparing the conclusion