Lititz Music Co.-Distro Class Assignment

Lititz Music Co.-Distro Class

1. Krista Mattern 10/06/2025
Lititz
Music
Co.
Vintage Record Store
Lititz, PA

2. EP
The Latin Rascals 12” Single Disorderly Conduct
Lititz Music Co. doesn’t carry traditional EPs, but their vintage 12” singles
come close, with two songs per side, they offer a similar experience.
Source: What’s the difference between a single, an EP, and an album? . LANDR. (2025).
https://support.landr.com/hc/en-us/articles/115009568227-What-s-the-difference-between-a
-single-an-EP-and-an-album

3. LP
FAT’s Full Length Album FOOTLOOSE
•Contains 6 or more tracks
•Total run time exceeds 30 minutes
•Considered a full-length product by stores and platforms
Source: What’s the difference between a single, an EP, and an album? . LANDR. (2025).
https://support.landr.com/hc/en-us/articles/115009568227-What-s-the-difference-between-a
-single-an-EP-and-an-album

4. Do you offer consignment to indie artists?
How often do marketing reps visit from record labels?
“There is not as much hunger as there once was, sometimes
I will offer it if someone approaches me with the question. “- Owner/Ben
“Our store is 95% vintage albums, I get emails from record labels daily
but no one ever comes into the store.”- Owner/Ben
Owner / Ben / Clerk / The Everything
I am also the dude that vacuums the floors.
RESEARCH QUESTIONS
I asked Owner/Clerk Ben Hartranft…

5. EVENTS
NO EVENTS. The inside space of the venue is to full.
“I would love to offer events indoors but with the music and gear equipment
we also offer it gets cluttered and really just wouldn’t work.”- Owner/Ben
“We do participate in Record Store Day as well as have bands play
outside our venue second Saturday’s all through Summer and early
Fall but we don’t advertise it.”- Owner/Ben
At Lititz Music Co.?

6. YES!
WAXAHATCHEE
"Much Ado About Nothing"
Single with bonus tracks!
RECORD STORE DAY
at Lititz Music Co.?
EXCLUSIVES

7. SWAG
ONLY SWAG Lititz Music Co. offers is a basket
of FREE PICKS for guitar players or collectors
to snag one.
“FREE STUFF”

8. PROMO
In-Store Promo Posters
Lititz Music Co. has a lot of
vintage flyers and posters nothing to current other than this Ben Van Helan
black and white print out, which is more of an announcement of the owner
Ben, guitarist and sole employee taking over ownership a few years back.
Promotional posters are important because they capture attention, influence
buying decisions, and enhance the overall shopping experience by highlighting
key products or offers.
(https://discover.hubpages.com/art/Record-Store-Promotional-Posters)
Stuff at Lititz Music Co.?

9. Reflection:
Lititz Music Co., with its deep roots in the community and vintage focused aesthetic, could
absolutely serve as a strong launch point for an indie artist looking to establish a local
presence. Even though it's 95% vintage, the store's audience is already engaged with unique,
non-mainstream music which is ideal for an indie release. Leaving samples or consigning an
album at this venue would align well with the vibe and would likely intrigue its customer base.
It’s all about the right fit between the artist’s sound and the store’s identity.

10. References,