Management of Nursing Services -Directing (Leading).pptx

Directing (Leading)

1. Directing Process (Leading) 1

2. 2 MEANING In management, directing refers to the process of guiding, supervising, leading, and motivating employees to accomplish organizational goals. It is one of the core functions of management, along with planning, organizing, and controlling. Directing involves making decisions, resolving conflicts, facilitating communication, and basically enabling an effective and efficient working environment. Directing means giving proper guidance to all people appointed at various posts in the organization so that they can successfully perform their work for which they have been appointed.

3. “Directing is a complex function that includes all those activities which are designed to encourage subordinate to work effectively and efficiently in both the short and long-run.” - Koontz and O’ Donnel “Directing concerns the total manner in which a manager influences the actions of subordinates. It is the final action of a manager in getting others to act after all preparations have been completed.” — Joseph Massie   “Direction is telling people what to do and seeing that they do it to the best of their ability. It includes making assignments, corresponding procedures, seeing that mistakes are corrected, providing on-the-job instructions and, of course, issuing orders.” — Ernest Dale Definition

4. Characteristics of Direction 4 Essential Function: Direction is a crucial function of management and is considered the essence of management. Human Efforts: It focuses on directing human efforts towards achieving enterprise objectives. Coordination: Good direction helps in achieving coordination among various operations. Pervasive Function: Direction exists at every level and is performed by every manager. Continuous Activity: It is an ongoing activity where managers continuously supervise and guide their subordinates. Stimulates Organization It stimulates the staff to execute the desired plans. Hence, it is called management-in-action . Leadership: Provides necessary leadership in the business. Motivates commands: Direction motivates commands. It communicates and helps supervise the staff and control the organization. Communication and Supervision: It involves communicating, supervising, and controlling the organization. Cooperation: Facilitates securing cooperation from employees to achieve organizational goals.

5. 5 Ability of Higher Authority : Comprehension of problems Communication skills Decision-making ability Controlling power Leadership skills Skills of Subordinate : Well-trained and efficient Wide span of knowledge Nature of Work : Routine job familiarity Complexity of work Time devotion Degree of Decentralization : Higher decentralization widens management span Frequent consultations Time spent on clarifications Planning : Well-informed subordinates Follow in their repetitive decisions Proper planning reduces managerial burden Wider management span Staff Assistance : Reduces workload Performs managerial tasks Collects information Processes communications and issues orders Saves time, increasing management span Supervision : Ideal approach to management span High-level managers supervise low-level workers. Communication Modes : Depends on management span Written communication with high-level managers Factors influencing direction

6. Importance of Directing Creates balance in the organization Facilitates healthy changes It Provides Stability Means of Motivation It Integrates the Efforts of the members It Initiates Actions 6

7. Principles of Direction Harmony of Objectives: Directing ensures that employees’ goals align with the organization’s objectives. Maximum Individual Contribution: Management should adopt such directing policies that motivate the employees to contribute their maximum potential for the attainment of organizational goals. Unity of Command: Employees receive instructions from a single superior to avoid confusion. Direct Supervision: Supervision in directing involves closely overseeing and guiding employees in their tasks. Flow of information: Good communication between management and staff is encouraged by direction. Appropriate Direction Technique: Managers adapt their guidance to individual employee needs. Efficiency of Direction: It helps in aligning the efforts of all employees towards common objectives, thereby improving overall productivity and performance. Comprehension: Refers to the understanding and application of the fundamental concepts and guidelines. Effective Leadership: Effective leadership influences and inspires employees. Effective Motivation: It inspires employees to strive for exceptional performance. Follow-through and Feedback: Regular monitoring and feedback facilitate continuous improvement.

8. Techniques of Direction 8 Consultative Direction: Involves consulting subordinates before making decisions to gain their input and commitment. Free-Rein Direction: Empowers subordinates to make decisions independently, with minimal supervision. Autocratic Direction: The superior makes decisions unilaterally and expects subordinates to follow orders without input.

9. Communication: Ensures clear and effective exchange of information within the organization. Supervision: Involves overseeing subordinates’ work to ensure, it meets the required standards. Motivation: Encourages and inspires employees to perform their best. Leadership: Guides and influences employees towards achieving organizational goals. Coordination: Ensures that all activities are well-coordinated to achieve the organization’s objectives. Elements of Direction

10. ISSUING ORDERS The issuing orders and instructions are essential steps in the process of directing subordinates. An order or instruction initiates, modifies, guides and terminates activities in the organization. According to Koontz and O’ Donnel , order is defined as directional techniques. 10

11. Characteristics of Good Orders An order should be reasonable and enforceable. It should be clear and easily understandable. It should be compatible with the purpose and objectives of the enterprise. It should be complete. It should stimulate willing, enthusiastic acceptance by the subordinate. Preferably, the order should be in writing. The tone of the order should be appropriate. The order should be brief but complete. It should specify the time within which the order should be carried out and completed. 11

12. 12 Gives orders to subordinates. Supervises at all levels. Leads all subordinates. Motivates subordinates to work. Communicates effectively with all levels of workers. The Roles of a nurse manager in direction: