Manyavar Business Case Study .pptx

Manayavar Business Case Study with Brief Detail and Also Used Advertisement, Infographics etc.

1. कैसे बना 30000 करोड़ का Brand

2. Manyavar is a leading Indian ethnic wear brand, renowned for its designs, premium quality, and innovative marketing strategies. Founded in 1999, Manyavar has established itself as a frontrunner in the Indian Ethnic fashion industry. About Manyavar

3. Today, presence of 600+ stores in over 240 cities and in 5 countries with 15 international and is valued at Rs 30,000 Crore plus He Borrowed Rs 10,000 from his Mother to launch his own clothing brand in 1999. Under the umbrella of Vedant Fashions Limited  Founded in 1999 by Ravi Modi Originated as a men's ethnic wear brand Brief History and Background

4. Our Vision and Mission To be a dominant player in Indian Celebration wear across price points and gender​ To continuously innovate and redefine the standards of premium ethnic wear in India and beyond Instill pride in wearing Indian attire​ To contribute to the growth and development of the Indian fashion industry by setting new benchmarks for quality, design, and sustainability

5. Interest Variety of designs and styles Strong brand reputation Attention Emotional and aspirational advertising campaigns Online and offline presence Action Convenient shopping options Personalized service Desire Association with Indian heritage Sense of achievement AIDA MODEL A I D A

6. Market Competitor Raymond Peter England utsavfashion Ajio Raymond Ethnix

7. Premium and Trusted Brand Positioning Multichannel Marketing Celebrity endorsements for brand recognition Diverse Product Range E-commerce and online marketing Marketing Strategies

8. Manyavar’s Most Popular Marketing Taglines Pehno Apni Pehchan Maan Dene Se Maan Milta Hai Taiyaar Hokar Aaiye Jab Bhi Koi Khushi Ki Baat Ho

9. Price Manyavar positions itself as a premium brand in the men's ethnic wear segment Place Manyavar has a strong retail presence, online , International Promotion Often features popular Bollywood actors in their advertising to create brand appeal. Marketing Mix Product Product range includes sherwanis, kurta sets, Indo-Western outfits, and accessories

10. B D Exclusive Brand Outlets (EBOs) Multi-Brand Outlets (MBOs) Franchise Model Brand Website E-commerce Marketplaces Mobile App Large Format Stores (LFS) Social Media Commerce Distribution Channel of Manyavar

11. O Increased use of Ethnic Wear Building Loyalty L everaging e-commerce THREATS T I ntense competition from other ethnic wear brand C hanging consumer preferences OPPORTUNITIES W Limited international presence D ependence on wedding and festival season WEAKNESS S STRENGHT More than 600 Stores Only brand which is Recognition globally for ethnic wear Effective Digital Marketing Campaigns. SWOT ANALYSIS

12. Marketing Spends

13. Vedant Fashions Limited 

14. 4 Lesson Lesson 3 Lesson 2 Lesson 1 Business Lesson Learn from Manyavar Business is About Common Sense, Just Start it Listen to your Heart, Ignore the Society Use FOFO Model to Speed-up Business Understand People and Their Need Lesson 5 Data is King

15. Thank You By: Rishab Mittal