Marekting Management ELP ABOUT RELIANCE SMART

ELP

1. Marketing Management Experiential Learning Group 8

2. Reliance Smart Point

3. Value Proposition Reliance Smart Point provides “Economic value”. Mainly targets Middle-class & lower-Middle-income families. Focuses on urban and semi-urban areas, particularly in Tier 2 and Tier 3 cities. Targets value-conscious customers who seek quality products at affordable prices. Offers quality products at competitive prices, making it an affordable option for everyday shopping.

4. STP Segmentation : Demographic: Primarily targets middle-income and lower-middle-income families. Geographic: Focuses on urban and semi-urban areas, particularly in Tier 2 and Tier 3 cities. Behavioral: Targets value-conscious customers who seek quality products at affordable prices. Targeting : Primary Target: Families and individuals looking for convenient, one-stop shopping for daily essentials. Secondary Target: Tech-savvy consumers who prefer the convenience of online shopping through platforms like JioMart . Positioning: Value for Money: Positioned as a store that offers quality products at competitive prices, making it an affordable option for everyday shopping. Convenience: Emphasizes the convenience of shopping close to home or online, with a wide range of products available.

5. Marketing Mix Products: Groceries Dairy products Fresh produce Household essentials Personal care items Price: Reliance Smart Point uses competitive pricing to attract price-sensitive consumers. They offer regular discounts, promotions, and value deals. Place: Reliance Smart Point stores are located in urban and semi-urban areas, often close to residential neighborhoods for convenience. Promotion: Reliance Smart Point uses a mix of traditional advertising (TV, radio, print) and digital marketing (social media, online ads) to promote its stores.

6. Problems Faced by the Company Staff shortage Stock shortage No response from higher officials

7. Suggestions