Marketing Management Questions and Answers

Marketing Management in the Context of an MBA: Strategies, Concepts, and Applications

Marketing management is a cornerstone of any MBA program, essential for understanding how businesses attract and retain customers. It integrates strategic thinking with practical application to create and deliver value. This comprehensive article explores the key aspects of marketing management, focusing on core concepts, strategic frameworks, and real-world applications, particularly relevant for MBA students.

Introduction to Marketing Management
Marketing management involves planning, organizing, implementing, and controlling marketing strategies to achieve organizational goals. It encompasses a broad range of activities aimed at understanding customer needs, creating value propositions, and delivering products or services effectively.

In the context of an MBA program, marketing management is not just about understanding marketing tactics but also about integrating them with broader business strategies. MBA students are expected to grasp how marketing decisions impact and are influenced by various aspects of business operations, including finance, operations, and strategic planning.

Core Concepts in Marketing Management
1. Market Research and Analysis

Market research is the foundation of effective marketing management. It involves gathering, analyzing, and interpreting information about a market, including information about the target audience, competitors, and market trends.

Primary Research: This includes surveys, interviews, and focus groups tailored to collect specific information directly from potential customers.
Secondary Research: This involves analyzing existing data from reports, studies, and other sources to understand market dynamics and trends.
2. Consumer Behavior

Understanding consumer behavior is crucial for developing effective marketing strategies. It examines how individuals make decisions to purchase products or services, influenced by psychological, social, and economic factors.

Psychological Factors: These include perception, motivation, learning, and beliefs.
Social Factors: Social influences like family, reference groups, and social status play a significant role.
Economic Factors: Consumer purchasing power and economic conditions impact buying behavior.
3. Market Segmentation and Targeting

Market segmentation divides a broad consumer or business market into sub-groups of consumers based on shared characteristics. Targeting involves selecting one or more of these segments to enter with tailored marketing strategies.

Demographic Segmentation: Based on variables such as age, gender, income, and education.
Geographic Segmentation: Based on location such as region, city, or neighborhood.
Psychographic Segmentation: Based on lifestyle, values, and personality traits.
Behavioral Segmentation: Based on consumer knowledge, attitudes, uses, or responses to a product.
4. Positioning

Positioning involves designing a product or service s

1. MarketingManagementintheContextofanMBA:Strategies,Concepts,and
Applications
MarketingmanagementisacornerstoneofanyMBAprogram,essentialforunderstanding
howbusinessesattractandretaincustomers.Itintegratesstrategicthinkingwithpractical
applicationtocreateanddelivervalue.Thiscomprehensivearticleexploresthekeyaspects
ofmarketingmanagement,focusingoncoreconcepts,strategicframeworks,andreal-world
applications,particularlyrelevantforMBAstudents.
IntroductiontoMarketingManagement
Marketingmanagementinvolvesplanning,organizing,implementing,andcontrolling
marketingstrategiestoachieveorganizationalgoals.Itencompassesabroadrangeof
activitiesaimedatunderstandingcustomerneeds,creatingvaluepropositions,and
deliveringproductsorserviceseffectively.
InthecontextofanMBAprogram,marketingmanagementisnotjustaboutunderstanding
marketingtacticsbutalsoaboutintegratingthemwithbroaderbusinessstrategies.MBA
studentsareexpectedtograsphowmarketingdecisionsimpactandareinfluencedby
variousaspectsofbusinessoperations,includingfinance,operations,andstrategic
planning.
CoreConceptsinMarketingManagement
1.MarketResearchandAnalysis
Marketresearchisthefoundationofeffectivemarketingmanagement.Itinvolvesgathering,
analyzing,andinterpretinginformationaboutamarket,includinginformationaboutthetarget
audience,competitors,andmarkettrends.
●PrimaryResearch:Thisincludessurveys,interviews,andfocusgroupstailoredto
collectspecificinformationdirectlyfrompotentialcustomers.
●SecondaryResearch:Thisinvolvesanalyzingexistingdatafromreports,studies,
andothersourcestounderstandmarketdynamicsandtrends.
2.ConsumerBehavior
Understandingconsumerbehavioriscrucialfordevelopingeffectivemarketingstrategies.It
examineshowindividualsmakedecisionstopurchaseproductsorservices,influencedby
psychological,social,andeconomicfactors.
●PsychologicalFactors:Theseincludeperception,motivation,learning,andbeliefs.
●SocialFactors:Socialinfluenceslikefamily,referencegroups,andsocialstatusplay
asignificantrole.
●EconomicFactors:Consumerpurchasingpowerandeconomicconditionsimpact
buyingbehavior.
3.MarketSegmentationandTargeting

2. Marketsegmentationdividesabroadconsumerorbusinessmarketintosub-groupsof
consumersbasedonsharedcharacteristics.Targetinginvolvesselectingoneormoreof
thesesegmentstoenterwithtailoredmarketingstrategies.
●DemographicSegmentation:Basedonvariablessuchasage,gender,income,and
education.
●GeographicSegmentation:Basedonlocationsuchasregion,city,or
neighborhood.
●PsychographicSegmentation:Basedonlifestyle,values,andpersonalitytraits.
●BehavioralSegmentation:Basedonconsumerknowledge,attitudes,uses,or
responsestoaproduct.
4.Positioning
Positioninginvolvesdesigningaproductorservicesothatitoccupiesadistinctandvalued
placeinthetargetcustomer’smind.Itisaboutcreatingauniqueimageandidentityfora
productrelativetocompetitors.
●ValueProposition:Theuniquevalueaproductorserviceofferstocustomers.
●Differentiation:Makingaproductorservicestandoutfromcompetitorsintheminds
ofconsumers.
5.MarketingMix(4Ps)
Themarketingmix,or4Ps,isasetoftacticaltoolsusedtoimplementmarketingstrategies:
●Product:Thegoodsorservicesoffered,includingdesign,features,quality,and
branding.
●Price:Theamountofmoneycustomersmustpay,includingpricingstrategiesand
discountstructures.
●Place:Distributionchannelsandlocationswheretheproductisavailable.
●Promotion:Communicationstrategiestoinformandpersuadecustomers,including
advertising,salespromotions,andpublicrelations.
StrategicFrameworksinMarketingManagement
1.SWOTAnalysis
SWOTanalysishelpsbusinessesunderstandtheirStrengths,Weaknesses,Opportunities,
andThreats.Itisastrategicplanningtoolusedtoidentifyinternalandexternalfactorsthat
couldimpactmarketingstrategies.
●Strengths:Internalattributesthatsupportachievingmarketingobjectives.
●Weaknesses:Internalfactorsthatcouldhindermarketingperformance.
●Opportunities:Externalfactorsthatcouldbeleveragedtoachieveobjectives.
●Threats:Externalchallengesthatcouldnegativelyimpactmarketingstrategies.
2.PESTAnalysis

3. PESTanalysisexaminesthePolitical,Economic,Social,andTechnologicalfactorsthatcan
impactanorganization.Ithelpsinunderstandingthebroaderexternalenvironmentinwhich
abusinessoperates.
●Political:Governmentpolicies,regulations,andstability.
●Economic:Economicconditions,inflationrates,andexchangerates.
●Social:Culturaltrends,demographics,andsocialattitudes.
●Technological:Technologicaladvancementsandinnovationsaffectingtheindustry.
3.Porter’sFiveForces
MichaelPorter’sFiveForcesmodelanalyzesthecompetitiveforceswithinanindustry.It
helpsbusinessesunderstandtheintensityofcompetitionandtheattractivenessofan
industry.
●CompetitiveRivalry:Thelevelofcompetitionamongexistingplayers.
●ThreatofNewEntrants:Theeasewithwhichnewcompetitorscanenterthe
market.
●BargainingPowerofSuppliers:Thepowersuppliershavetodriveupprices.
●BargainingPowerofBuyers:Thepowercustomershavetodrivedownprices.
●ThreatofSubstitutes:Theavailabilityofalternativeproductsorservices.
4.BCGMatrix
TheBostonConsultingGroup(BCG)Matrixhelpsbusinessesanalyzetheirportfolioof
productsorservicesbasedonmarketgrowthandmarketshare.
●Stars:Highmarketgrowthandhighmarketshareproducts.
●CashCows:Lowmarketgrowthbuthighmarketshareproducts.
●QuestionMarks:Highmarketgrowthbutlowmarketshareproducts.
●Dogs:Lowmarketgrowthandlowmarketshareproducts.
ImplementingMarketingStrategies
1.StrategicPlanning
Strategicplanninginvolvessettinglong-termgoalsanddefiningthestrategiestoachieve
them.Itrequiresadeepunderstandingofthemarket,competitivelandscape,and
organizationalcapabilities.
●VisionandMission:Definingtheorganization’slong-termvisionandmission.
●Objectives:Settingspecific,measurable,achievable,relevant,andtime-bound
(SMART)objectives.
●StrategyDevelopment:Formulatingstrategiestoachieveobjectivesbasedon
marketresearchandanalysis.
2.TacticalPlanning
Tacticalplanningfocusesonshort-termactionsandinitiativestoimplementtheoverall
strategy.Itinvolvesdetailedplanningformarketingactivitiesandcampaigns.

4. ●ActionPlans:Developingdetailedplansformarketingcampaignsandactivities.
●ResourceAllocation:Allocatingbudgetandresourcesformarketinginitiatives.
●PerformanceMetrics:Settingkeyperformanceindicators(KPIs)tomeasurethe
effectivenessofmarketingactivities.
3.DigitalMarketing
Inthedigitalage,digitalmarketingplaysacriticalroleinreachingandengagingwith
customers.Itencompassesvariousonlinechannelsandtools:
●SearchEngineOptimization(SEO):Improvingwebsitevisibilityinsearchengine
results.
●SocialMediaMarketing:Usingsocialmediaplatformstoconnectwithandengage
customers.
●EmailMarketing:Sendingtargetedmessagestocustomerstodriveengagement
andsales.
●ContentMarketing:Creatinganddistributingvaluablecontenttoattractandretain
customers.
4.CustomerRelationshipManagement(CRM)
CRMsystemshelpmanageinteractionswithcurrentandpotentialcustomers.Theyare
essentialforbuildingstrongcustomerrelationshipsandenhancingcustomersatisfaction.
●CustomerDataManagement:Collectingandanalyzingcustomerdatato
understandtheirpreferencesandbehaviors.
●Personalization:Tailoringmarketingmessagesandofferstoindividualcustomer
needs.
●CustomerRetention:Implementingstrategiestoretainexistingcustomersand
increasetheirlifetimevalue.
CaseStudiesandReal-WorldApplications
1.AppleInc.
Apple’smarketingstrategyisaprimeexampleofsuccessfulpositioninganddifferentiation.
Applefocusesonpremiumpricing,innovativeproductdesign,andastrongbrandimage.
Theirmarketingstrategyemphasizessimplicity,elegance,andcutting-edgetechnology,
creatingaloyalcustomerbaseandastrongmarketposition.
2.Starbucks
Starbuckshaseffectivelyusedmarketsegmentationandtargetingtobuilditsbrand.By
focusingoncreatingauniquecustomerexperienceandpositioningitselfasapremium
coffeebrand,Starbuckshassuccessfullydifferentiateditselffromcompetitors.Their
marketingmixincludeshigh-qualityproducts,apremiumpricingstrategy,andastrong
emphasisonstoreambianceandcustomerexperience.
3.Nike

5. Nike’smarketingmanagementisrenownedforitssuccessfuluseofemotionalbrandingand
endorsements.The"JustDoIt"campaignandendorsementsfromhigh-profileathleteshave
establishedNikeasaleaderinsportswear.Nike’smarketingstrategiesincludeinnovative
productdevelopment,extensiveadvertising,andastrongpresenceinsportsandfitness
communities.
ChallengesinMarketingManagement
1.ChangingConsumerPreferences
Consumerpreferencesareconstantlyevolving,drivenbytechnologicaladvancements,
culturalshifts,andeconomicconditions.Stayingaheadofthesechangesrequires
continuousmarketresearchandadaptability.
2.DigitalTransformation
Therapidpaceofdigitaltransformationpresentsbothopportunitiesandchallenges.
Businessesmustintegratenewtechnologiesanddigitalmarketingstrategieswhile
managingthecomplexitiesofdataprivacyandcybersecurity.
3.Globalization
Operatinginaglobalmarketrequiresunderstandingdiversecultural,legal,andeconomic
environments.Companiesmustadapttheirmarketingstrategiestomeettheneedsof
differentregionswhilemaintainingaconsistentbrandimage.
4.SustainabilityandEthicalMarketing
Consumersareincreasinglyconcernedaboutenvironmentalandsocialissues.Businesses
mustaddresstheseconcernsbyadoptingsustainablepracticesandethicalmarketing
strategiestobuildtrustandcredibility.
Conclusion
Marketingmanagementisamultifaceteddisciplinethatrequiresadeepunderstandingof
marketdynamics,consumerbehavior,andstrategicplanning.ForMBAstudents,mastering
marketingmanagementinvolvesnotonlylearningtheoreticalconceptsbutalsoapplying
theminreal-worldscenarios.Effectivemarketingmanagementintegratesvariousstrategic
frameworks,digitaltools,andcustomer-centricapproachestodrivebusinesssuccess.By
graspingtheseprinciplesandtheirpracticalapplications,MBAstudentscandevelopthe
skillsneededtoexcelinthedynamicfieldofmarketingandcontributetoorganizational
growthandinnovation.
ThiscomprehensiveoverviewofmarketingmanagementprovidesMBAstudentswithasolid
foundationtoexploreadvancedtopicsandapplicationsintheiracademicandprofessional
careers.Theintegrationofstrategicthinkingwithpracticalimplementationisessentialfor
navigatingthecomplexitiesofmodernmarketingandachievingsustainablebusiness
success.

6. MarketingManagementsolvedMCQQuestions:
Marketingmanagementreferstotheprocessofplanning,organizing,directing,and
controllinganorganization’smarketingactivities.Thissectionfocusonalltopicsof
theMarketingManagementsubject.Hereyoucangetimportantmcqquestionson
MarketingManagementwithanswers.Thesequestionswillhelpyoutopreparefor
interviews,entranceexams,onlinetests,andsemesterexams.TheseMarketing
Managementmultiplechoicequestionsareforbothfreshersandexperienced
candidates.
MarketingManagementMCQChapterWise:
Hereyouwillfindalistofimportantquestionsandanswerswithdetailedsolutionon
marketingmanagementinMCQquizstyleforcompetitiveexamsandinterviews.
Here,YoucanpracticetheseMCQschapter-wiseforFREE.
Belowsectionconsistsofimportantmultiplechoicequestionsonmarketing
managementwithanswers-:
1.Strategicmarketingplanningestablishesthe-
a)Resourcebaseprovidedbythefirm'sstrategy
b)Economicimpactofadditionalsales
c)Tacticalplansthatmustbeimplementedbytheentireorganization
d)Basisforanymarketingstrategy
ViewAnswer
Answer:d
2.Whichofthefollowingstatementsiscorrect?
a)Marketingisthetermusedtoreferonlytothesalesfunctionwithinafirm
b)Marketingmanagersusuallydon'tgetinvolvedinproductionordistribution
decisions
c)Marketingisanactivitythatconsidersonlytheneedsoftheorganization,notthe
needsofsocietyasawhole
d)Marketingistheactivity,setofinstitutions,andprocessesforcreating,
communicating,delivering,andexchangingofferingsthathavevalueforcustomers,
clients,partners,andsocietyatlarge
ViewAnswer
Answer:d
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7. 3.______________istheconceptunderwhichacompanycarefullyintegratesand
coordinatesitsmanycommunicationschannelstodeliveraclear,consistent,and
compellingmessageabouttheorganizationanditsproducts.
a)Thepromotionmix
b)Integratedinternationalaffairs
c)Integratedmarketingcommunications
d)Integrateddemandcharacteristics
ViewAnswer
Answer:c
4.Thetermmarketingrefersto:
a)Aphilosophythatstressescustomervalueandsatisfaction
b)Newproductconceptsandimprovements
c)Planningsalescampaigns
d)Advertisingandpromotionactivities
ViewAnswer
Answer:a
5.The______________holdsthatconsumerswillfavorproductsthatareavailable
andhighlyaffordable(therefore,workonimprovingproductionanddistribution
efficiency).
a)Productconcept
b)Productionconcept
c)Productioncostexpansionconcept
d)Marketingconcept
ViewAnswer
Answer:a
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6.Theseobjectivesareoftenthemostsuitablewhenfirmsoperateinamarket
dominatedbyamajorcompetitorandwheretheirfinancialresourcesarelimited
a)Hold
b)Niche
c)Harvest
d)Divest

8. ViewAnswer
Answer:b
7.Theuseofpricepointsforreferencetodifferentlevelsofqualityforacompany's
relatedproductsistypicalofwhichproduct-mixpricingstrategy?
a)Optional-productpricing
b)Captive-productpricing
c)By-productpricing
d)Productlinepricing
ViewAnswer
Answer:d
8.WhichofthefollowingisNOTanelementofthemarketingmix?
a)Distribution
b)Product
c)Targetmarket
d)Pricing
ViewAnswer
Answer:c
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9.Whencompaniesmakemarketingdecisionsbyconsideringconsumers'wantsand
thelong-runinterestsofthecompany,consumer,andthegeneralpopulation,they
arepracticingwhichofthefollowingprinciples?
a)Innovativemarketing
b)Consumer-orientedmarketing
c)Valuemarketing
d)Societalmarketing
ViewAnswer
Answer:d
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9. 10.______________isthecollectionandinterpretationofinformationaboutforces,
events,andrelationshipsthatmayaffecttheorganization.
a)Environmentalscanning
b)Stakeholderanalysis
c)Marketsampling
d)Opportunityanalysis
ViewAnswer
Answer:a
11.WhichofthefollowingistypicallyNOTaresultofrecognizingtheimportanceof
ethnicgroupsbymarketers?
a)Useofanundifferentiatedone-size-fits-allmarketingstrategy
b)Differentpricingstrategiesfordifferentgroups
c)Variationsinproductofferingstosuitthewantsofaparticulargroup
d)Studyofethnicbuyinghabitstoisolatemarketsegments
ViewAnswer
Answer:a
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12.Newsletters,catalogues,andinvitationstoorganization-sponsoredeventsare
mostcloselyassociatedwiththemarketingmixactivityof-
a)Pricing
b)Distribution
c)Productdevelopment
d)Promotion
ViewAnswer
Answer:d
13.Marketexpansionisusuallyachievedby:
a)Moreeffectiveuseofdistribution
b)Moreeffectiveuseofadvertising
c)Bycuttingprices
d)Alloftheabovearesuitabletactics
ViewAnswer

10. Answer:d
14.Assumeyouareinchargeofthepolitically-mandatedprocessofconvertingthe
economyofadevelopingAfricannationfromstate-controlledtomarket-driven
businessventures.Yourabilitytocontrol––––––willmostlikelydeterminethefuture
successofthecountryanditsgovernment.
a)Theculture
b)Marketing
c)Technology
d)Competitiveenvironment
ViewAnswer
Answer:b
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15.Whenlookingatconsumerincome,marketersaremostinterestedin
a)Discretionaryincome
b)Deferredincome
c)Inflationaryincome
d)Disposableincome
ViewAnswer
Answer:a
16.Thestrategicmarketingplanningprocessbeginswith______________
a)Theestablishmentoforganizationalobjectives
b)Hiringaseniorplanner
c)Thewritingofthemissionstatement
d)Theformulationofamarketingplan
ViewAnswer
Answer:c
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17.Politicalcampaignsaregenerallyexamplesof-
a)Causemarketing
b)Organizationmarketing

11. c)Eventmarketing
d)Personmarketing
ViewAnswer
Answer:d
18.Marketingdecisionmakersinafirmmustconstantlymonitorcompetitor's
activities-theirproducts,prices,distribution,andpromotionalefforts-because
a)Thecompetitorsmaybeviolatingthelawandcanbereportedtotheauthorities
b)Theactionsofcompetitorsmaythreatenthemonopolypositionofthefirminits
industry
c)Theactionsofcompetitorsmaycreateanoligopolywithinanindustry
d)Newproductofferingsbyacompetitorwiththeresultingcompetitivevariations
mayrequireadjustmentstooneormorecomponentsofthefirm'smarketingmix
ViewAnswer
Answer:d
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19.Earlyadoptersofwhichopinionleadersarelargelycomprisedofandtendtobe
______________
a)Generalized;thatis,theytendtoleadthegrouponmostissues
b)Morelikelytobuynewproductsbeforetheirfriendsdoandvoicetheiropinions
aboutthem
c)Fromtheupperclass;peoplefromotherclassesaremorelikelytobefollowers
d)Quiet,withdrawnpeoplewhodon'tmakefashionstatementsortakeriskseasily
ViewAnswer
Answer:b
20.Theterm"marketingmix"describes:
a)Acompositeanalysisofallenvironmentalfactorsinsideandoutsidethefirm
b)Aseriesofbusinessdecisionsthataidinsellingaproduct
c)Therelationshipbetweenafirm'smarketingstrengthsanditsbusiness
weaknesses
d)Ablendingoffourstrategicelementstosatisfyspecifictargetmarkets
ViewAnswer

12. Answer:d
21.Whichofthefollowingiscentraltoanydefinitionofmarketing?
a)Makingaprofit
b)Demandmanagement
c)Transactions
d)Customerrelationships
ViewAnswer
Answer:d
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22.Introducingnewproductstoexistingmarketsisanexampleof:
a)conglomeratediversification
b)verticaldiversification
c)horizontaldiversification
d)concentricdiversification
ViewAnswer
Answer:c
23.Whenacompanyacquiresasupplierthroughanacquisitionstrategy,thisis
referredtoas:
a)verticalmarketingsystem
b)horizontalintegration
c)forwardintegration
d)backwardintegration
ViewAnswer
Answer:c
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24.Whenbackedbybuyingpower,wantsbecome..........
a)physicalneeds
b)demands
c)socialneeds
d)exchanges

13. ViewAnswer
Answer:b
25.Whichofthefollowingreflectsthemarketingconceptphilosophy?
a)"Youwon'tfindabetterdealanywhere."
b)"Whenit'sprofitsversuscustomer'sneeds,profitswillalwayswinout."
c)"We'reinthebusinessofmakingandsellingsuperiorproducts."
d)"Wedon'thaveamarketingdepartment,wehaveacustomerdepartment."
ViewAnswer
Answer:d
26.Selectingwhichsegmentsofapopulationofcustomerstoserveiscalled........
a)managingthemarketingeffort
b)targetmarketing
c)customization
d)positioning
ViewAnswer
Answer:b
27.Whichofthefollowingisthetermforcustomerswhomakerepeatpurchasesand
tellothersabouttheirpositiveexperienceswithaproductorservice?
a)fullpartners
b)butterflies
c)socialcustomers
d)customerevangelists
ViewAnswer
Answer:d
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28.Greaterconsumercontrolmeansthatcompaniesmustrelymoreonmarketing
by........thanby..........
a)producing;selling
b)inspiration;competition
c)interruption;involvement

14. d)interaction;intrusion
ViewAnswer
Answer:d
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29.Mostcompaniestodayenteranewmarketbyservinga........,andifthisproves
successful,they
a)singlemarketsegment;addsegments
b)targetmarket;reposition
c)fewsegments;addmoresegments
d)multitudeofsegments;addmoresegments
ViewAnswer
Answer:a
30.Anincreasinglylargenumberoffirmsarechangingtheirorganizationalfocus
from.........to.......
a)productmanagement;functionalmanagement
b)brandmanagement;customerrelationshipmanagement
c)territorymanagement;functionalmanagement
d)globalmanagement;regionalmanagement
ViewAnswer
Answer:b
31.WhichofthefollowingisNOTamarketingobjective?
a)Positioning
b)Volumesales
c)Cashflow
d)alloftheabove
ViewAnswer
Answer:c
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15. 32.Whatispriceskimming?
a)Settinganinitially-highpricewhichfallsascompetitorsenterthemarket
b)Settingahighpricewhichconsumersperceiveasindicatinghighquality
c)Settingalowpriceto"skimoff"alargenumberofconsumers
d)noneoftheabove
ViewAnswer
Answer:a
33.Settingapricebelowthatofthecompetitioniscalled:
a)Penetrationpricing
b)Skimming
c)Competitivepricing
d)noneoftheabove
ViewAnswer
Answer:a
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34.Aprofitcalculatedbyaddingapercentagetothecostsofproductioniscalled:
a)Mark-up
b)Breakeven
c)Margin
d)noneoftheabove
ViewAnswer
Answer:a
35.Aprofitcalculatedonthebasisofapercentageofthesellingpriceiscalled:
a)Mark-up
b)Breakeven
c)Margin
d)noneoftheabove
ViewAnswer
Answer:c
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16. 36.Calculatingpricesonthebasisofwhatthemarketwillpayiscalled:
a)Competitivepricing
b)Demandpricing
c)Prestigepricing
d)noneoftheabove
ViewAnswer
Answer:b
37.Endingpriceswith99piscalled:
a)Pricelining
b)Prestigepricing
c)Odd-evenpricing
d)noneoftheabove
ViewAnswer
Answer:c
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38.Bundlepricingis:
a)Providingabundleofbenefitsforoneprice
b)Packagingagroupofproductstogether
c)Providingagroupofpricesforoneproductcategory
d)noneoftheabove
ViewAnswer
Answer:b
39.AdvertisingusedintheearlystagesofthePLCiscalled:
a)Pioneeringadvertising
b)First-sageadvertising
c)Launchadvertising
d)noneoftheabove
ViewAnswer
Answer:a

17. 40.Whatisinstitutionaladvertising?
a)Advertisingonbehalfofcharities
b)AdvertisingconductedbytheGovernment
c)Advertisingaimedatbuildingthecorporatereputation
d)noneoftheabove
ViewAnswer
Answer:c
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