Maruti suzuki : Way of life!

Maruti Suzuki World
Cars are what Maruti Suzuki builds. Experiences are what it creates.
Experiences fuelled by innovations, forward thinking, and a commitment to bring the very best to Indian roads. From the day the iconic Maruti 800 was launched in 1983, the company has been spearheading a revolution of change. Turning an entire country’s need for driving, into its love for driving.
However, tastes and demands keep on evolving with each new generation of Indians. This has not been looked at by Maruti Suzuki as a challenge, but as an inspiration to go beyond traditional boundaries of car-making. Infusing design and technology is one such step it has taken to make its cars meet new age expectations smoothly.
Today, Maruti Suzuki has its eyes set firmly on the possibilities of tomorrow. And everybody is invited on this journey.

1. By- Rajat Sharma
Vivek Goswami.
BBA (FB) 2
nd
year

2. •Company’s Introduction.
•Mission & Vision.
•7 P’s of Marketing Mix.
(Product, Place, Price, Promotion, Physical
Evidence, People, Processes .)
•5 Product Levels.

3. •Type: Joint Venture.
•Industry: Automotive.
•Founded: 1981; 36 years ago.
•Founder: Sanjay Gandhi.
•Headquarters: New Delhi, India
•Key people: R. C. Bhargava (Chairman)
Kenichi Ayukawa.
(Managing Director & CEO)

4. Products: Automobiles
Production output: 1,429,248 units (2016)
Revenue: 58,612 crore(US$9.1 billion) (2016)
₹
Net income: 4,630.90 crore(US$720 million) (2016)
₹
Number of employees: 40,000 (2017).
Website: www.marutisuzuki.com.

9. We can call We can call
the pricing strategy of the pricing strategy of
Maruti as both penetrative Maruti as both penetrative
and competitive. Maruti and competitive. Maruti
Suzuki has a pricing policy Suzuki has a pricing policy
that is based on many that is based on many
factors. It makes a proper factors. It makes a proper
evaluation of the market by evaluation of the market by
studying the most important studying the most important
fact that how much is a fact that how much is a
customer able to pay for a customer able to pay for a
car and what are his needs. car and what are his needs.

10. In the earlier stages, the company Maruti imported all its cars. This caused In the earlier stages, the company Maruti imported all its cars. This caused
dissatisfaction in the minds of local manufacturers. In the year 1983 Maruti 800 was dissatisfaction in the minds of local manufacturers. In the year 1983 Maruti 800 was
released in the Indian market and local production started henceforth from the month released in the Indian market and local production started henceforth from the month
of December in 1983. The plant in Gurgaon managed to extend its capacity to forty of December in 1983. The plant in Gurgaon managed to extend its capacity to forty
thousand units. In 1987, Maruti exported its first batch of nearly five hundred cars to thousand units. In 1987, Maruti exported its first batch of nearly five hundred cars to
Hungary. In the year, 1995 Maruti opened its second manufacturing plant with a Hungary. In the year, 1995 Maruti opened its second manufacturing plant with a
capacity of manufacturing 200,000 units per year. capacity of manufacturing 200,000 units per year.

11. All companies are All companies are
reliant on the people reliant on the people
who run them from who run them from
front line Sales staff to front line Sales staff to
the Managing the Managing
Director. Having the Director. Having the
right people is right people is
essential because they essential because they
are as much a part of are as much a part of
your business offering your business offering
as the as the
products/services you products/services you
are offering. are offering.

13. Some Of The Physical Evidences Some Of The Physical Evidences
of Maruti Suzuki Are :of Maruti Suzuki Are :
1) pamphlets.1) pamphlets.
2) brochures.2) brochures.
3) Advertisements, etc.3) Advertisements, etc.