Maslow’s Theory of Hierarchy of Needs

My first presentation for Management Concepts

1. Maslow’s Theory of Hierarchy of Needs

2. Needs Something that is necessary for an organism to live a healthy life Deficiency would cause a clear negative outcome - deficiency or death Can be Objective/Physical or Subjective Objective needs - food, shelter, sleep Subjective needs – affection, acceptance, self-esteem

3. Ten Fundamental Human Needs Protection Idleness Creation Understanding Participation Identity freedom transcendence subsistence affection

4. The needs - Meaning Need Meaning (having things) subsistence food, shelter, work protection social security, health systems, work affection friendships, family, relationships with nature understanding literature, teachers, policies, educational participation responsibilities, duties, work, rights leisure games, parties, peace of mind creation abilities, skills, work, techniques identity language, religions, work, customs, values, norms freedom equal rights

5. Abraham Maslow Professor of Psychology Columbia University Original thinker Predecessors focused on the abnormal and the ill Maslow focused on positive qualities of people (April 1, 1908 – June 8, 1970)

6. Maslow’s Hierarchy of needs Proposed in his paper – A Theory of Human Motivation, in 1943 Focuses on describing the stages of growth in humans On study of exemplary people such as Albert Einstein, etc, rather than mentally crippled or mentally ill

7. The Hierarchal Model Being Need Deficit Needs

8. Physiological Needs

9. Physiological Needs Mostly, literal requirements for human survival If not met, the human body cannot function Metabolic needs – air, water, food, rest Clothing, shelter – needed by even animals Could be classified as basic animal needs

10. Safety Needs

11. Safety Needs Once physical needs are met, safety needs take over Personal including emotional Health and well-being Financial, job security Safety of property against natural disasters, calamities, wars, etc Law & order

12. Social Needs

13. Social Needs Need to love and be loved Need to feel a sense of belonging and acceptance Small groups – clubs, office teams, school/college houses Large groups – political parties, Sports teams, facebook

14. Esteem Needs

15. Esteem Needs Need to be respected by others and in turn respect them Sense of contribution, to feel self-valued, in profession or hobby Lower - respect of others, the need for status, recognition, fame, prestige, and attention Higher - self-respect, the need for strength, competence, mastery, self-confidence, independence and freedom

16. Self Actualization Needs

17. Self Actualization Needs What a man can be, he must be Intrinsic growth of what is already in a person Growth-motivated rather than deficiency-motivated Cannot normally be reached until other lower order needs are met Rarely happens - < 1% Acceptance of facts, spontaneous, focused on problems outside self, without prejudice

18. Why do I need to know all this Psychobabble?

19. Maslow’s Theory in Practice in Management Products are formed and placed to satisfy a category of needs in marketing as well as advertising

20. Maslow’s Theory in Marketing/Advertising PN - wife/child-abuse help-lines, social security benefits, Samaritans, roadside recovery. SN - home security products, insurance , life assurance, schools . EN - cosmetics, fast cars, home improvements, furniture, fashion clothes, drinks, lifestyle products and services.