Mass media

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1. Introduction to Mass Media

2. INDEX SL.NO CONTENT PAGE NO 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 Introduction to mass media Mass media communication What forms media? Seven mass medias Characteristics of mass media Functions of mass media Advantages of mass media Disadvantages of mass media Introduction of print media Types Characteristics Print media in Agricultural development Popular magazines published in India Major characteristics of Television Advantages and disadvantages of Television Radio Social impact of mass media Conclusion Bibliography

3. Every academic year a new group of prospective teachers enrolls in courses that are designed to help them become good mathematics teachers. Before teacher training these students have had many experiences that are linked to mathematics and its teaching and learning. These experiences have shaped their views of mathematics and thus influence their receptivity to new knowledge during their studies. In addition, their views of mathematics affect their teaching at school in the future and ultimately also their pupils views of mathematics teacher are discussed. I thank Mrs. Sahera Begum madam for helping me to get the up-to-date information and gave inputs from her wherever necessary for completing topic “Professional growth of mathematical teacher.’’ PREFACE

4. What is Mass Media? refers to every medium or source which is used to connect and communicate with a large number of people at once.

5. Mass media  is communication—whether written, broadcast, or spoken—that reaches a large audience. This includes television, radio, advertising, movies, the Internet, newspapers, magazines, and so forth. Mass Media

6. What forms Media?

7. Close to 40% of one’s day is taken up by consuming media

8. “ The mass media are becoming more and more pervasive and significant in terms of our social perceptions and interactions with our surroundings ” (Lev, Emi 2006, p. 1). 

9. Today, mass media is generally categorised into 7 branches. These " seven mass media ", in order of their introduction are : 9 Mass Media

10. internet and mobile, are often called collectively as  digital media & radio and TV, as broadcast media .

11. Communication is mostly one way Audience has great deal of choice Reach large & vast audience Aim messages to attract largest audience possible Influence society & are in turn influenced by society Characteristics of mass media

12. Information Consensus Entertainment Symbolic Function Advertising Development Development communication that focuses on the needs of the underprivileged & oppressed & their socio-economic & cultural interests & needs. Functions of Mass media

13. Reaches many people quickly Low cost per person reached Can be used to Tell people about new ideas & services Agenda setting & advocacy Created favourable climate of opinion Advantages of Mass Media

14. Difficult to make specific to local community Fixed message Can be easily misunderstood Access often difficult Lacks feedback Less appropriate for : Changing behaviours rooted in culture or reinforced by social norms Promoting empowerment Learning practical skills Developing skills of informed decision making Disadvantages of Mass Media

15. Print medium was the first to be used as mass media for communicating the information. first newspaper to be published was ‘Bengal Gazette’ also called ‘Calcutta General Advertiser” in 1780. Since then the use of newspapers and magazines kept on increasing in terms of their number, variety, circulation and readership. Quite often new newspapers and magazines are introduced while the older ones change their pattern of presentation. A newspaper is a publication containing news and information and advertising, usually printed on low-cost paper called newsprint. It may be general or of the special interest, most often published daily or weekly. Introduction

16. News paper Magazine ( general & public interest) Journals Books Other: are leaflets, circular letters, news letters, folders, banners, wall news papers. Types

17. Gives extensive coverage to a large no. of items of interest Can be read by literate audience. Characteristics

18. Among the several mass media, newspaper and farm magazine are commonly used. cheap & affordable; read as per convenience. permanent medium, permanently imprinted message with high storage value making them suitable for reference and research also. ↑ rate of literacy in the country offers new promises & prospects for utilising print medium as a means of mass communication. Print media in Agricultural Development

19. plays a vital role in the communication of Agri. Info. among the literate farmers on improved agricultural practices and also to inform the public in general Agricultural journalism is of recent origin in India. It came into existence just 5 decades ago. It is now gaining importance, particularly after the establishment of AUs. Technical info. needs to be provided to the farmers at the right time and in the right way, so that the productivity can be increased. India has farm magazines in every state, published mostly in local languages. Agricultural department also encourages the publishing of such farm magazines particularly through farmers association. Contd..

20. Popular magazine published from India Indian Horticulture (semi-technical, bi-monthly magazine in  English ) Indian Farming(monthly magazine in  English ) Kheti(monthly magazine in  Hindi ) Phal Phool(bi-monthly magazine in  Hindi ) Krishika(a half-yearly peer reviewed research journal in  Hindi ) Horticulture today Agriculture Today Agro India Modern Kheti Liesa India Farm Food 

21. Contd.. ICAR Reporter, English, Quarterly ICAR News, English, Quarterly ARIS News, English, Quarterly Krishi Chayanika , Hindi, Quarterly Tamil Pasumai Vikatan , Fortnightly Naveena Velaanmai , Monthly Telulgu ANNADATA, Monthly Kannada KRISHIK BANDHU, Monthly Adike Patrike , Monthly Sahaja Samrudha Siri Samruddhi Sujatha Sanchike , Monthly Sahaja Saaguvali , Bi-Monthly Krishi Mithra , Monthly Malayalam Bhoomi ,

22. Among the various types of mass media sources, newspapers can support extension by publishing news of various extension activities, guidance and recommendations, achievements, market news, research findings, successful achievements and problem faced by farming community etc. The green revolution and white revolution could not have been come about so quickly without the use of media like print media and radio. Contd..

23. CHARACTERISTICS OF TELEVISION AS A MEDIUM

24. Television can be used : • to demonstrate processes or physical skills • to show movement • for those lacking reading skills • to make distance learning more personalized • to make teaching and learning more attractive and dynamic • it is primarily a one-way communication medium • both production and transmission of programmes are costly • the production process is very lengthy Disadvantages of Television The best Time consuming device Effects on Children Education Effects on health False news and False Advertisement In appropriate contents

25. Radio is an aural medium where as print relies just on visual content. The tremendous success of television as a mass medium has its roots in its ability to incorporate both visual and aural content. It combines compelling visuals with the personal immediacy of radio. This audio visual character gives it great power in conveying realism and this keeps the viewer emotionally involved. Do you own a television set as well as a radio? What kind of programmes do you listen to in your radio set? Does your favourite radio channel broadcast more music oriented programmes? This is because the aural nature of radio makes it an excellent medium for transmitting music and speech. Television, on the other hand is a better medium for conveying documentary information . Would you prefer watching news on television or listening to it on radio ? The visual content of television news makes it more appealing than radio news . This is because radio cannot outsmart television in providing the experience of physical reality. Imagine watching a tennis match between Sania Mirza and Venus Williams on your TV set. Wouldn’t it convey a more “real” experience of the match than hearing a radio commentary? RADIO

26. You can listen to radio while doing your household work. You can listen and drive or shave while hearing the news. However, watching television demands more undivided attention. You can play your radio in the living room and hear it from the kitchen. However, if you try to do the same with television, you are sure to miss most of the action. Many people keep their radios switched on in the background while they go about with their daily activities. This trait of radio has helped it to survive the onslaught of television. Radio stations have realized this advantage and have included more musical content in their programming.

27. Political talk shows Sports talk shows Types of Radio Impact on culture Satellite radio Internet/streaming radio

28. Social Impact of Mass Media

29. SL NO NAME OF AUTHOR NAME OF TEXT BOOK PUBLICATION YEAR OF PUBLICATION PAGE NO 1) Dr Girish.S Dr. Jagadish .K.C Teaching of mathematics Hallur prakashana 2014 562-566 2) Dr. R.G. Goel Teaching of mathematics Prakash deep Building 2011 71-78 3) Mrs. Kulibir singh sidhu Teaching of mathematics Sterling publishers private limited 2006, 2008,2009, 2012 161-167 4) Internet Image of mathematic textbook, workbook, worksheet Google.com

30. A properly evaluated, a wisely selected and correctly prescribed mass media – news paper, radio, and TV. Teaching is an exciting and challenging career, full of personal rewards and a chance to encourage and support others to achieve their maximum potential. In addition to the necessary academic requirements involved in becoming a teacher, students also need to develop the skills required to effectively teach and become outstanding teachers. The teacher is an integral part of the process of education. He imparts education and teaches his pupil the subject matter prescribed for them. He has to perform a difficult job. Good teachers are likely made up of a combination of hundreds of qualities that allow them do their job effectively. There is no denying that all teachers have their own unique blend of these qualities. Each teacher is different, but virtually, adaptability, caring, compassionate, and co-operative. CONCLUSION